Knowledge "with goods" fire!Success is not just luck

The picture shows the selection of live broadcast rooms in the East.

Dong Yuhui is hot! Oriental selection fire! In the past few days, New Oriental Bilingual live broadcast has continued to become a hot topic. Many people think that the live broadcast of e -commerce has entered the stage of the industry's Red Sea. Why did the New Oriental led by Yu Minhong killed the siege, and the salted fish turned over?

When it comes to Yu Minhong, everyone knows that he is the founder and chairman of the New Oriental Education Group. In fact, he also has an identity as a member of the Democratic League. Some people say that Yu Minhong is very lucky to come back against the wind. But is it really luck?

What is the charm of New Oriental Live

Yu Minhong may not expect that after half a year in the live broadcast industry, she went around, and she still made New Oriental's circles on the live broadcast of the live broadcast by virtue of the old bank. Some netizens commented: Cultural people are really "cutting dimensions."

Entering the live broadcast room, others are bringing goods, they are in class. Other anchors sell steaks, how favorable the price and quantity are all about selling steaks. The anchor of New Oriental tells you "the taste of this steak, the first is called Juicy, juicy; your teeth are bitten by Tender, tender", selling prawns, they talk about the physical principles of salt frozen shrimp.

One of the New Oriental anchors Dong Yuhui said in an interview with the media that "bilingual live broadcast" is only the appeal of the surface, not the core competitiveness of the live broadcast room. "The taste of the product we sell is very good, the price is fair, the first order is because of freshness, and the second time is due to trust."

Other people's live broadcast is "Three Twenty -one, Link!" New Oriental Live, after the product was filmed, the anchors said, "Don't worry, let me finish this knowledge point." In the live broadcast room of others, they are "dear" and "babies". Selected in the East, but "Ladies and Gentlemen".

There are no exaggerated performances, no noise environment, no routines for selling goods. The goods are sold here, and they are ideal and life. The live broadcast room seems to be another podium, which allows people to see poetry and distance, and see the charm of scholars. Some netizens also brought their children to watch the live broadcast, saying that letting children see what is the power of poetry, what is the power of knowledge.

Not smooth live broadcast road

New Oriental's live broadcast road has not started smoothly. In December last year, at the time of teaching and training, New Oriental moved to e -commerce.

At that time, Yu Minhong's feelings of donating 80,000 desks were just praised by netizens "as a man, which is worthy of respect." But soon, he was scolded as "the cultural people lost their winds." At first, many people were not optimistic about New Oriental's live broadcast and cargo. On December 28 last year, Yu Minhong took a hundred teachers to the vibrato to start the first live broadcast of farming. The sales were only 4.5 million yuan. Compared with the premiere of the former colleague Luo Yonghao, it was not worth mentioning.

The words Yu Minhong and Xin Dong did not bring much traffic conversion to them. Even the anchors said frankly that at the worst time, a few people talked about one afternoon and could only sell dozens of dollars. They are all their parents, and they really can't read the list.

At first, it was vigorous, and it was not tepid.

There are more and more ridicule. Someone laughed at Yu Minhong, and lived was too boring, and encountered Waterloo on the road of entrepreneurship. Some people sarcastically, "No one can get a share." And what the most netizens criticized were that he sold it more expensive than other live broadcast rooms. But everyone didn't know until the live broadcast room became popular recently. It turned out that Oriental selection was one of the few live broadcast rooms that did not charge "pit fees".

On June 19, Yu Minhong publicly stated in the live broadcast room that the selection of oriental selection will never allow any pits, "so that the merchant cooperates with us to become a particularly pure business relationship, not a abduction relationship."

"New Oriental itself has online marketing capabilities, coupled with bilingual live broadcast and bringing goods to the audience fresh." Xiong Bingqi, Dean of the 21st Century Education Research Institute, said in an interview that New Oriental live broadcast room was not surprised. But at the same time, Xiong Bingqi has also been watching a long -awaited look at the bilingual live broadcast model. He believes that from the perspective of consumers, it may be more about buying products with low price and cheap products through live broadcasts.

Persist as the benefits of society as society

Just as the total number of fans is about to exceed the tens of millions, Yu Minhong posted on his personal WeChat public account "Lao Yu Gossip" that the selection of oriental selection is not a strategy. Do a right thing to bring benefits to society. "

In the article, Yu Minhong shared the story of the East selection from the perspective of the company manager. Earlier, when the results selected in the East were not ideal, Yu Minhong told the team that if the urgency is slow, as long as the direction is correct, the concept is correct, and the values ​​are correct, you can make this platform bigger.

"We think we need to have a period of time to an average of 8,000 to 10,000 people. In order to encourage the team, I will tell them that we will reach 10,000 people soon." Yu Minhong said that the speed of the platform grows far more His imagination.

In a live broadcast on June 20, Yu Minhong mentioned that the e -commerce school may be opened in the future. The Internet celebrities and anchors of e -commerce live broadcast now require a cultural training, and this cultural training can be done by New Oriental. "We plan to open an e -commerce school, not to make money, but to allow the overall level of Chinese anchors to improve a level. If it is established, I will go to class in person and let Dong Yuhui and other famous anchors go to class." Yu Minhong said. As an educator from the countryside, Yu Minhong led New Oriental to have been committed to educating public welfare for a long time, and was awarded the "2020 Education Public Welfare Practitioner".

As a member of the Democratic League, Yu Minhong and New Oriental are often active in many educational public welfare activities carried out by the Central Committee. For example, since 2008, New Oriental and the Central Committee of the People's Republic of China jointly opened the "Candlelight Action -New Oriental Teacher Social Responsibility Bank". As of 2020, more than 500 new oriental teachers volunteers went to 100 rural areas across the country to bring advanced teaching concepts and teaching methods to more than 30,000 rural teachers, which indirectly affected millions of primary and secondary school students in rural areas.

As a member of the National Committee of the Chinese People's Political Consultative Conference, Yu Minhong has submitted more than thirty proposals in the two sessions. The theme covers many aspects such as education balance, education informatization, college entrance examination reform, private education, and adolescent growth.

"I want to support an umbrella for others." "Even if you exit, you will be decent." This is the evaluation of many netizens on Yu Minhong. And this kind of "decentness" is obviously not available for some businessmen who run away from difficulties. Yu Minhong and Xin Dongfang have gone through ups and downs. "I think the most important point is to do anything. Be sure to connect it with your ideals and values." Yu Minhong's sentence in the book "I was on the edge of collapse" may be given Answer. (Xu Chenxing)

- END -