Tsinghua, Peking University, Fudan and other prestigious schools such as Douyin public lesson burst out

Zhang Rulun, a professor at Fudan University, told philosophy related topics in a public class.

Professor Qiu Chengtong of Tsinghua University lectured on the Douyin platform "Humanities Tsinghua" account "Learning" Ask "".

Liu Ying Photo

In recent years, listening to the famous school teachers on the Douyin platform has become a new fashion and new phenomenon for the majority of netizens to learn. Following Peking University and Tsinghua University to move the public class into the Douyin live room, many well -known domestic colleges and universities have successively opened public courses on the Douyin platform.

According to data from the Douyin platform, Peking University launched 199 live broadcasts in Douyin in 2021; Tsinghua University with more than 7 million fans also launched more than 100 live lessons in 2021, attracting more than 10 million netizens to watch. In the opening season in September this year, Douyin cooperated with colleges and institutions such as Tsinghua University, Peking University, Fudan University and other universities to launch 100 open courses, covering various fields such as humanities history, science and science.

On September 22, on the account of "Humanities Tsinghua" on the Douyin platform, the public class "Learning" Ask ", the well -known mathematician, the first Chinese winner of the Phils Award, and the professor of Tsinghua University, and the head of Tsinghua University. For a period of time, the views of "first -class talents should teach" and other views have become the focus of many parents discussing and thinking.

Meet the diversified knowledge needs of people from all walks of life

Holding public classes have always been an important spare activity for major colleges and universities in my country to improve students' knowledge, judgment and thinking ability. A media person who has graduated from Peking University for many years talked about the feelings of participating in the school's public class in the past: "Although the classrooms of the public class at that time were small, they were very attractive and always had no seats. Even the classroom ladder sat on the classroom ladder. Full of students. But the biggest classroom in the school can only accommodate hundreds of people at the same time. For students who are thirsty, they are the biggest regrets. "

Nowadays, the improvement of science and technology levels and the emergence of live broadcast platforms have made open classes open for prestigious schools no longer scarce resources. While meeting the internal needs of the campus, it has also become an important way for people from all walks of life to expand their knowledge.

Xu Wei, a post -90s girl who worked in Beijing, is a loyal public class fan. She told the China City Newspaper reporter that she usually likes to watch live video such as Douyin. Compared with the program of life, tourism, and food anchors, famous schools and famous teachers The live broadcast of the live broadcast allows her to expand her thinking while broadening her eyes, which is very helpful for her own learning and work.

In addition to Xu Wei and other young people who have just graduated from school, some other ages can also find the topic of interest in the public course.

It is understood that the professor of Peking University Yan Buick lectured on "Ancient Politics and Culture", Professor Zhang Guogang of Tsinghua University talked about "The Analects of Confucius" taught by Zhang Rulun, a professor of Fudan University, and Dai Jianye, a professor at Huazhong Normal University. The live broadcasts are all popular programs on the Douyin platform. Among them, the Guide of the Analects and the Course of "Li Bai Poems" have achieved a total of 15.47 million and 79.64 million excellent results.

With the help of short videos and live broadcasts, the university's "fence" has been broken, and more and more users have developed the habit of learning knowledge. According to the "2021 Douyin Data Report", as of the end of last year, 92%of the national "double first -class" colleges and universities have settled in Douyin, with 14,463 universities in colleges and universities throughout the year, and netizens have watched the total length of the public class exceeding 1.45 million hours.

Behind the data, the consumer market that reflects the prestigious university's live broadcast publication class is showing vigorous vitality. In the live broadcast room of Peking University, some netizens even commented on it excitedly: "Finally waited for the teacher's class on the vibrato, it was really very very very very very very good. Excited. I have dreamed of studying at Peking University since I was a child. Unfortunately, my ability is limited. Fortunately, Douyin has provided me with such a good opportunity. "

Cultivate young netizens online learning habits

If the online open class has attracted the majority of netizens to enter the live broadcast room due to its novel educational form and convenient learning method, then the lively and vivid content of the open text itself is another important factor that attracts young people to continue watching.

On the Douyin platform, the public classes of Dai Jianye, a professor at Huazhong Normal University, often resonated, laughs and like with netizens. "Chinese is one of the most beautiful languages ​​in the world. The written language is extremely elegant, and daily language is extremely agile. And now people are mostly suffering from the fast rhythm of life, struggling under the pressure of heavy life, unintentional or indifferent to reading poetry . "When Dai Jianye talked about the public class of" Li Bai Poems ", he said that he hoped that with the help of relaxed and pleasant presentation forms and popular language styles, modern people fell in love with classical poetry, and experienced the beauty in poetry in interpretation and appreciation. realm.

According to the data, the live broadcasts of famous universities are mostly concentrated in the fields of economic management, medical common sense, humanities history, and cutting -edge disciplines. But there are exceptions. For example, the philosophical discipline that has always given people "abstract, deep, boring" has recently brought a new understanding of netizens on the Internet platform. On September 25, Sun Xiangchen, dean of the School of Philosophy of Fudan University, gave a lecture in the Douyin live room, and told netizens about the main topic of "how to understand the history of Western philosophy in the Chinese world" from his unique perspective.

The reason why he opened a live broadcast of live broadcast on the Internet platform, Sun Xiangchen believed that this was a social responsibility as a scholar, but he also stated that he should be distinguished from the way of lectures on the Douyin platform to talk about philosophy issues in school. "The philosophical lessons for netizens should start from basic principles, laying a path that is closely related to them, guide everyone to become interested in philosophy, and find the correct way of learning and thinking." He said. In the past, Sun Xiangchen received many social letters and manuscripts every year. From these philosophical articles, he felt that many people were trapped in misunderstandings. "I can feel that they are very interested in philosophy, but the direction and way to pursue knowledge are incorrect." Sun Xiangchen said, "Therefore, I hope to share themselves with people through the most close contact platform such as Douyin and other people. Research experience and learning methods to help everyone study on track. "

In Sun Xiangchen's opinion, the public lesson must not only do it, but also continue to do and systematically handle it. "After the master leads the door, you must ensure that the students do not follow the road. If everyone is full of enthusiasm, they are running on the crooked road, that is, consume energy and energy. Essence

Regarding the phenomenon of "Tao Li Man Networks" that set up a live lecture on famous universities, many viewing analysis believes that how to tell the knowledge of strong academic knowledge is a challenge. Zhang Leisheng, an associate professor of Higher Education Research Institute of Jilin University, admitted in an interview with the media that how to achieve academic, professional, rigorous knowledge system and secularization, popularization, and light eclipse are not easy. Essence It is necessary to learn the conversion of storytelling and discourse style, but also to maintain the academicity and appreciation, but also the strong support of professional and technical teams including recording and broadcasting, video editing. Essence

Help "Intelligent Inclusive" content continuously produced

Since the 18th National Congress of the Communist Party of China, the state has clearly made arrangements for building a learning -oriented society, and the Internet, as a tool that people are closely used, have difficulty in promoting "lifelong learning, knowledge inclusive".

According to the 50th "Statistics of the Development of China's Internet Network" released by the China Internet Information Center, as of June 2022, the size of netizens in my country was 1.051 billion, and the Internet penetration rate reached 74.4%. Among them, the number of short video users reached 962 million, and the number of webcast users reached 716 million. Short videos and live broadcasts are becoming a new way of life and learning for the whole people.

In this context, the promotion and development of live broadcast activities related to the Internet network on the Internet has enabled educational resources to be opened to a greater extent. In order to accelerate the establishment of a learning society that "everyone can learn, can learn everywhere, and learn from time to time" A better environment.

Teachers in colleges and universities are not uncommon for the opening of the video community and short video platforms. As more and more experts and scholars choose to upload the industry on the video platform, "mobile phone university" and "university no wall" are gradually moving from the past to reality.

Today, professors and scholars from well -known universities in China have organized groups in Douyin live broadcast. Scientific research institutions such as the Chinese Academy of Sciences and Chinese Physics Society have also launched live courses such as "Science Disclosure Course" and "Science 1 Hour" on Douyin Platform. Online live broadcast is gradually becoming one of the development models of the education industry.

With the large number of high -quality public classes of short video platforms, the number of short videos and consumption in the knowledge category increased significantly. Pan -intellectual content has become a new traffic "air outlet". Social construction.

However, it should be noted that there are still some problems with the development of live education models on the Internet platform to be resolved. Professor Zhang Yiwu, a professor at Peking University, pointed out in an interview with the media that the popularization of new media of knowledge and culture has not been chain and systematic. Communicationers often "each politics" and lack of linkage. In addition, the enthusiasm of outstanding talents to carry out new media knowledge and cultural communication is not common. These have become the obstacles of the "Interesting Interesting" effect in the breadth and deep diffusion. Therefore, Zhang Yiwu made a suggestion to introduce the production of high -quality "knowledge" content in a policy inspiration short video platform.

■ China City News Reporter: Wang Nan

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