Only 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Contest to promote industrial design talent training

Sichuan Jinglian Reporter Li Yanwenwen/Photo

Design, to the future.

April Fangfei, 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Contest opened a new season. In September, the 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Contest also ushered in a bumper season.

This year, the competition is particularly valued in the integration of production and education and talent training--

Re -exchanges: Hold the "Shuangcheng Concentric Heart" Chengdu -Chongqing industrial design university work exchange exhibition, more than 50 best works debut, and three school -enterprise cooperation reached.

Re -integration: Create a "co -creation of the future" design challenge camp, the first new model of production and education integration.

Return to cultivate: Bring Chengdu Rainbow Electric Group Co., Ltd. (hereinafter referred to as "Rainbow Group"), and four universities created four "Innovation Research Institutes" with four universities.

The contest "educate people" and "choose talents with the competition" to build a platform for the training of industrial design talents in our province to develop a platform for development, research and exchanges, and integration of production and education.

More than 50 best works, and the cooperation of three schools and enterprises reached

Sichuan -Chongqing university strong communication and activation of industrial design new momentum

In the past two years, Sichuan -Chongqing has continuously promoted exchanges and cooperation in industrial design industry development, talent cultivation, and achievement transformation. In the 2021 Tianfu · Baodao Industrial Design Contest "Shuangcheng Concentric" Sichuan and Chongfeng entered the school to exchange and docking activities last year, the "Winter Olympics Train" and underwater cave rescue wiring drones were "eye -catching" Essence

At the 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Contest "Shuangcheng Concentric" Chengdu -Chongqing Industrial Design College Works Exhibition, XF oxygen maker, public mobile phone disinfection device, urban street electric unmanned car sweeping vehicles, More than 50 works brought by more than 10 universities in Sichuan -Chongqing, such as dual -axis self -balance stretcher, are more creative. The idea of ​​design and practicality has attracted experts and guests.

"Shuangcheng Concentric Heart" Chengdu -Chongqing industrial design university works exchange exhibition site (data chart)

"The work of this exchange exhibition is amazing, exceeding the level of previous colleges and universities, and even individual works can reach the level of business proposals." Liu Cheng, general manager of Chengdu Story Industry Design Co., Ltd., said excitedly that this year's Tianfu Baodao · Island The development of the industrial design competition series made him feel that not only the industrial design industry in Sichuan was active, but the relevant majors in Sichuan in Sichuan were also active, making people very exciting.

Communication is not just a work. On the same day, the "big coffee" of universities and industries in Sichuan and Chongfeng discussed the issues of study, research, and production hotspots in the field of industrial design.

At the same time, the "Rainbow · Chinese Innovation Institute" jointly created by the School of Architecture and Rainbow Group of the Southwest University for Nationalities and Rainbow Group, the "Virtual Reality Digital Design Laboratory" jointly created by Changhong Jiahua and the School of Architecture of the Southwest University for Nationalities, and Chengdu Luo Coco Design Co., Ltd. and the School of Architecture, the School of Architecture of Southwest University for Nationalities are officially established. Activate the new momentum of industrial design in our province.

32 students bravely break through the "Creation of the Future" design challenge camp

The new model of school -enterprise and politics three parties created the first production and education integration model

Sichuan Industrial Design was once faced with the problem of "cold" universities "cold" or "hot" universities "cold" universities. How to break the question? The integration of production and education is the key!

This year, the competition combined with Southwest Jiaotong University, Southwest University for Nationalities, Chongqing University and other universities and industry head enterprises across the country to innovate the "Creation Future" design challenge camp. Recruit 32 colleges and colleges of different universities and universities, and focus on the needs of Xinwu Dairy Co., Ltd., Chengdu XGIMI Technology Co., Ltd., Sichuan Huadi Lighting Technology Co., Ltd. and Fengji Food Group. Design practice.

In the "Create Future" design challenge camp, corporate executives are discussing the plan (data map)

The aim of this challenge camp is to promote the reform and innovation of college education, export the innovative model of "integration of production and education, talent training" of enterprises with universities, and through a practice, a win -win situation has benefited from multiple parties.

In the school, this challenge camp focuses on the key common technology of industrial design, combined with the regional layout and industry layout characteristics of Sichuan Province, and uses industrial design to drive the talent training of cross -disciplinary disciplines, which is conducive to forming talent training, technological research and development, industrial incubation, and industrial incubation. Achievements are transformed into an open -sharing and education education system.

For students, this is a talent training platform with the linkage of industry -university and research, and it is also a dream stage for exercising self and exerting talents.

"During the challenge camp, the team members and I learned each other to make progress together. During the conversation with the company, I found that 'how to find the balance between creativity and reality' is the direction of our future efforts." Lu Yujie is "this time" Yellow Swan "" can eat the team leader of the egg project team. For example, creating "fun" to play packaging, joint design ...

For enterprises, this is a channel to absorb fresh blood and find new design concepts.

Miao Tang, the brand director of the "Yellow Swan" company, said that participating in the challenge camp is also a new attempt to the company. The trainees are not only participants of the company's project, but also the company's future target group. In the process of communicating with them, some trendy ideas have inspired the company.

At present, the "Creation Future" design challenge camp has officially entered the stage of results transformation. Among the four teams, 1-2 outstanding teams will be selected to participate in the 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Contest Awards ceremony and in the project in the project The design results are displayed. Create four "Innovation Research Center"

Rainbow Group and colleges and universities cultivate contemporary innovative industrial design talents

Deepening the integration of production and education is one of the important measures to promote the organic connection of education chain, talent chain, industrial chain, and innovative chain. As the championship of the contest this year, Rainbow Group, from the actual needs of the company, joined forces with four universities to create four "Innovation Research Institutes". I hope to cultivate innovative talents through school -enterprise cooperation models, promote the upgrading iteration of Rainbow Group, and common together. Create a beautiful life of contemporary Chinese people.

Rainbow Group and the School of Architecture of Southwest University for Nationalities jointly created the "Rainbow · Institute of Innovation of Chinese Contemporary Institutes" unveiled (data map)

In terms of cultural integration, the Rainbow Group and the School of Architecture of the Southwest University for Nationalities have jointly created the "Rainbow · Chinese Contemporary Institute of Innovation Institute". The intended to promote the integration and development of cultural creativity and design industry through school -enterprise cooperation models, integrate more traditional Chinese crafts and Sichuan characteristic culture into the industrial design concept and product development of Rainbow Group, so that Rainbow products become "blood and flesh" Overclocking.

In terms of user experience research, Rainbow Group and the School of Art of Jinjiang University of Sichuan University jointly created the "Rainbow · User Experience Research Center". The two parties will cooperate closely in the two areas of product user experience and product design and development, and conduct surveys of user experience pleasure through user subjective quantity tables, physiological characteristics data extraction and analysis methods, etc., and for the company's subsequent product marketing and product optimization of product optimization. Upgrade iteration provides reference. At the same time, the team of teachers and students in colleges and universities participated in the research and development and design of new products.

In terms of product design, Rainbow Group and the School of Fine Arts and Design of Xihua University jointly created the "Rainbow · Green Innovation Design Research Center". I hope that more excellent design works will be collected in this research center in the future, bringing more to Rainbow Group to bring more more Design creativity and achievement transformation.

The "Innovation and Creative Center · Rainbow Group China African Product Innovation Laboratory" jointly created by Rainbow Group and Southwest University of Science and Technology (data map)

In terms of product development, the "Innovation and Creative Center · Rainbow Group China African Product Innovation Laboratory" jointly created by Rainbow Group and Southwest University of Science and Technology was officially unveiled. By differentiated comparison, widen the research and development direction of insecticidal products in Rainbow Group. Take the essence and improve the technological innovation of the rainbow group's insecticidal products.

The official unveiling of these four "Innovation Research Center" is not only the 2022 "Rainbow Cup" Tianfu · Baodao Industrial Design Contest to deepen the significant results of school -enterprise cooperation and cultivate innovative talents. The new attempts further enriched the connotation of the competition and realized the "bricks" for the development of industrial design in our province.

Sichuan industrial design and development, talent -based. Tianfu · Baodao Industrial Competition attaches great importance to the development of industrial talents in our province, and continues to promote integration of production, teaching, learning, and research.

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