High Score Capsule ｜ South China Normal University Journalism and Communication No. 1 ashore experience

New circulation and new circulation, passed on fire. When a new group of dreamers set foot on the study, the teenage experience and blood tears lessons of the senior sisters in the previous senior and sisters were indispensable.

As the results of the 22nd classmates intended to be released, Mu Duo's newly passed the annual [No. 1 Nagging] column. We will invite the senior sisters who go ashore in each college this year to send fresh, detailed and hot experience posts to the 23 -level expectant teacher and sisters.

Author | Mu Duo student & eggplant

Scores | South China Normal University Journalism and Communication No. 1 to admit

Copyright | Mu Duo's new biography (ID: MuduoEDu), without permission, prohibit all other institutions from reposting, please contact authorization first

双 Personal situation: I have a major state trade major in Guangzhou, and I will fight after graduation. Although it is a cross -examination, I have been internship in the advertising and Internet industry, I have taken marketing courses, and there are brand communication in the Chinese teacher examination.

The first test 389 ranked 10th, the re -examination ranked 2nd, and the comprehensive score was 1st. It looked good, but in fact, the first trial professional course was only 216 points. English 292 points gave me a great bonus. During the test preparation, the average daily learning is only 4h, which is a frequent player, so there may not be much unique insights in professional courses. However, I can still get the first first, and I can still share some test skills.

Catalog of this article:

1. Basic professional situation

2. Reasons for personal selection and school selection suggestions

Third, political preparation

Fourth, English preparation

5. Professional curriculum preparation

1. Basic situation of South China Normal MJC

In the recruitment catalog in the past 3 years, the newly -owned unified recruitment quota is 20 (including 7 exemptions), but the exemptions have not been full all year round. For example The recruitment places are usually more than those of the enrollment directory. Coupled with the 20 -year epidemic, the number of reasons has increased slightly.

P.S.: Regarding the volunteer of the income agent and the protection of the protection, this is not sure. The number of adjustments recruited in 21 years is because there are only 18 people in the volunteer. Qualifications), the retest score is low, whether the pressure points or the topic are difficult, so it is not performed well. This is not good. However, the score of the Chinese division retest is indeed low in the new institutions. The maximum score of the 21 and 22 retests is only 80.

The following is the comparison chart of the test outline I did below. The deleting line is deleted content, yellow is the new sector (red is my own confusion, please ignore). The new sector must be reviewed every year (the preliminary test and re -examination are). If you do n’t learn, you will regret it! Intersection

It can be seen that in addition to conventional journalism, communication, and online new media, Chinese teachers also examine special sections such as brand communication, cultural and creative industries, and visual communication. Examination practice (but irregular questions, 16 or 20 years of exams, 21 and 22 did not take the exam), the test outline did not write a journalism history, but 22 years of test test (name explanation — Yangqi report and short answer -party newspaper 100 years of century Come). Therefore, it is recommended to learn the journalism history a little before the test of the test in September, especially the Sino -Singapore history after the founding of the party.

True features (1) Question type: Flexible questions. Except for noun explanations, there are basically no questions that can directly find the answer in the book (formed a sharp contrast with the title of Huagong). A short answer questions cannot be answered. According to the structure of the discussion, there are only fewer words. Practice and journalism have mentioned the section of the test outline before, and I wo n’t repeat it.

(2) The proportion of major sections: communication science, online transmission proportion, less journalism, brand 2-3 a year, other sectors are not fixed (such as inspecting radio and television knowledge in 17-19 years. Examine, I took the visual communication in 21 years, and I didn’t take the test 22) (see the figure below)

(3) Scope of topic

①The high -frequency test point (see the figure below, the real question test point I made according to the Mu Duo course)

Real question test point distribution ｜

L School: Basically, the knowledge of school schools is basically examined every year, especially the critical school.

l Topic: Some topics (such as media integration, public opinion, media technology) inspection frequency high frequency

l Other high -frequency test sites: short videos, Hall and its coding decoding theory, front -end and background theory, etc.

② Thesis: There will be some questions based on the dissertation of the college mentor and the papers of the four major magazines. These need to be excavated by themselves

③ Hot spots: It will involve the hotspots of the academic or industry, but you cannot only pay attention to the hottest. For example, the hottest topics in 2022 are the Yuan universe, rice circle remediation, etc., but the Chinese division avoids it. It is recommended that you keep up with current affairs and read some papers appropriately. You can also pay attention to hot reports of synchronous updates in some institutions.

④ Other precautions: may occasionally take some unpopular knowledge, such as 22 years of electronic utopia, Marx's theory of communication. Therefore, although Chinese teachers will not directly examine books, everyone still has a complete grasp of textbooks. Some parts can not be recalled, but must be fully understood.

2. Reasons for personal selection and school selection suggestions

Reason for personal selection ① Future employment: Cantonese, probably the probability of staying in Cantonese, the economic conditions are average, and they dare not go to the north and other cities. Then consider the development of the epidemic+autumn recruitment to find a job, so we only consider the school in Guangzhou.

② School level: I am studying in order to improve their academic qualifications, but after graduation, I prepare for the exam at home. I dare not choose a school with a fierce competition. As a 211, the reimbursement ratio is relatively low and the insurance is more secure. ③ Geographical location: This is my relatively unique consideration. Among Guangzhou 211/985, the new biography of China University of China in the university campus. As a person who has been undergraduate for four years in the university city, I am the geographical location of Kobayashi Wing. Remote sadness, you have to wait for N -long bus+to turn to a lot of subway when you go out for internships+play, it is really tired. And the new professional majors of the Dashe Master are in Tianhe District, the city center, and the 3rd Line 3 is very convenient for daily travel or internship running interviews! Intersection (Of course, the most important reason why I don’t choose the Dahua Master is that I can’t get HHHH)

④ Examination content: Flexible questions in Chinese teachers+less journalism are relatively small, suitable for me who do not like endorsement and do not like journalism. The Chinese teacher inspected the brand communication, which is in line with my interest and background. The preliminary test re -examination 5: 5, suitable for me with many Pre and interview experiences (although this later made me very nervous).

The general recommendation of school selection ① The Chinese teacher has a flexible question and a wide range of inspections, but the depth of the content is not high, and the score will not be too strict (for example, after testing, I estimate the professional course, I think there is only 180, and the result is 216. I have to be 216. I need to have 216. Knowing that I opened the scrolls before, only 90 were divided into TAT). It is suitable for friends who are more flexible and do not like to endorse.

② 211, the reimbursement is relatively medium, suitable for students who want to improve their education, but they dare not challenge students who are famous.

③ Located in the center of Guangzhou, there are many internship positions, convenient transportation, and suitable for students with job search targets.

3. Political preparation experience (81 points)

This year's political questions are relatively anti -routine. My choice questions are better (4 or 6 are coming). The big question is the combination of@今 今 今 今 今 今 今 今 今. Because I am a liberal arts student in high school, and the political choice questions have been better, I feel that I am more winning from the foundation. There are not many experience worth sharing. Basically, I follow the method of investigating the way.

1. July-mid-September

In conjunction with Xu Tao's video, take notes on refined and refined, and then do the first time to talk about the topic of refined selection, about one chapter a day (short chapters can be merged, and the long chapters are separated by two or three days). In fact, everyone was generally completed before September. I was slower because of procrastination.

2nd, mid-September-mid-November

Experience and refinement of two brushes+three brushes, heavy difficult chapters (especially the political economy sector) cooperate with the thinking map combing (ready on the Internet, download a little modification)

3. mid-November-early December

San brush the Xiao Ba choice questions, appropriately make the simulation volume of other teachers, summarize the wrong questions about the wrong question according to the sector, and cooperate with the sprinting manual of the leg sister

4. early December-before the test

San brush the questions of Xiao Four, cooperate with the postgraduate bloggers' information on a big question (don't be superstitious about the postgraduate bloggers. In fact, the answer logic of Xiao Si is very clear, and some bloggers have changed to messy)

Fourth, English preparation experience (92 points)

Because my English foundation is better (college entrance examination 145, 46 level 600+), the English preparation is still not much of the reference value HHHH, please mention a few attention ~

1. Personal love online class

Tian Jing's long and difficult sentence, Tang Jing translation, Tang Chi read logic Han class, Yi Xiren's true question explained. (The first three I have basically finished reading it. The explanation of Yi Xiren is on demand. The composition lesson chooses the teacher at my own level. not much.)

It is best to find the official supporting lectures, or to find a note for various postgraduate public accounts, and do exercises or notes on the basis of ready -made materials. However, some key methods or knowledge points can be sorted out in a mind map.

2. The necessity of reading foreign journals is not great

After ashore, I applied for three CATTI. At this time, I first came into contact with the foreign issue. It was really difficult to read. The vocabulary and grammar were difficult. My foundation was already very good in non -English junior students. Feel so. Students with a general foundation should not die. If you have a power to learn outside the real question, you can see the English materials that are slightly higher than your own level, but don't span too much.

3. Do you want to do the real question of English?

For the baby who takes English two, it is recommended to do a few sets of real questions first to feel the difficulty of English, and then look at Teacher Tian Jing’s long and difficult sentence explanation (if the foundation is poor, you can also look at the simple sentence), and then do a few sets of English One real question, exercise the difficulty of analyzing the difficult sentence, and then turn it back to do English second, it will improve the quality. It is not recommended to do English as soon as it comes up, and it will be rare to doubt life (I personally do only 12 articles, that is, 3 years of English, it is already very helpful.)

4. Note

The long -term difficult sentences in the reading, or sentences that you don't understand, are recommended to take out notes, divide the structure according to Teacher Tian Jing, and read it several times, which is very helpful for improving reading ability. If there is an iPad, it is convenient to make an electronic version.

5. Translation

It is recommended to make an electronic version according to the Cornell's note method, leave the position on the left, write a comment after the answer, and leave the empty position between each sentence and write the corresponding Chinese translation. The corresponding correspondence is clearer. As shown in the figure below, the blue handwriting is the grammar division of the previous translation to help determine the position of the translation. 6. Composition

It is best to sort out a template on the basis of the seniors and sisters and institutional teachers. In this way, you can avoid the same, and at the same time, you can master more. First divide the composition structure, then organize the corpus of each part, and correct the composition while taking a photo.

5. Experience of professional courses for exam preparation

1. "Communication Tutorial" Guo Qingguang

This is the only professional book during the preparation of the exam (I was wrong, I should not be so lazy). Although the last professional course score is not high, it can still be accepted. Essence As a cross -candidate, the basic knowledge of this book is not very attractive to me, so at the beginning I was a little resistant to seeing it. Later, with Mu Duo's sailing class, listening to the school sister combed the knowledge points+for example, and read the book again under the class. The learning effect has been significantly improved.

There are many knowledge points for communication tutorials, and it is an important foundation for future answers. Therefore, I strongly recommend that you sort out your own communication notes. Of course, you do n’t need to start from scratch. You can combine the online public resources+pay for the senior sister's notes (must be electronic !!!). According to the 5W framework+your own habits, you can sort out the textbook content and supplement the relevant knowledge. This is not only conducive to subsequent endorsements, but also the process of finishing notes is equivalent to reading the book again to consolidate knowledge.

I have also talked about some of the unpopular knowledge points in China. In 22 years of electronic utopia, Marx's communication theory is the content of the communication tutorial, so it must be cooked. For some of the content that mentioned but not talked about it, it is necessary to replenish the expansion by yourself. For example, "Electronic Utopia" has only one sentence in the communication tutorial. The origin, so the expansion outside the textbook is very important.

2. "Introduction to Network Communication" Peng Lan

Explain the development of classic communication knowledge in modern society. The new passage and research circles have always spread the saying that "if I can recreate with Penglan", but the preparation experience tells me that this book is really not easy to memorize.

However, the logic of Teacher Peng Lan's knowledge and the small title are worth learning. You can use the mind map to help expand the angle of answering questions. Of course, the recitation of some essences is still very helpful for answering questions.

3. "Paradigma and School" Liu Hailong

The advanced version of the communication tutorial is slightly difficult. Chapter 1, 9, 10, 12 must be seen. The six words spread in Chapter 1 can help expand the angle of answers. The explanation is not enough, so it is necessary to look at the paradigm.

4. "Introduction to News" Li Liangrong

Must -see, the language in all reference books is the most easy -to -understand, but the chapters are weakly divided into the reason, and can be read according to the 5W framework and other ideas. Personally, I feel that understanding is more important than memory, because Huashu has rarely passed the basic journalism knowledge and focuses on grasping the logic.

5. "Brand Communication School" Duan Chunlin

Brand communication is the characteristic direction of the new biography of Huagong, and Mr. Duan Chunlin is the head of the direction. The Chinese master's brand communication test is based on the Chinese industry. Therefore, we learn the two books of Teacher Duan. Among them, brand communication explains basic knowledge, including the concepts of brand and brand communication, various brand strategies, means of communication, and marketing methods. If it is a completely cross -candidate, if you do n’t know the brand or marketing at all, it is recommended to read this book and lay the foundation.

6. "Integrated Brand Communication" Duan Chunlin

Integrating brand dissemination in China is still relatively cutting -edge, so it is difficult to learn. In fact, I did not read this book directly, but bought a note of Huagong's ashore to study for learning. Therefore, the knowledge in this regard is not very good, but I can answer the brand communication knowledge (Internet celebrity economy and brand digitalization) in 22 years, because these two questions and my internship at an advertising company are completely opposite. It is pure luck.

Personally, I feel that the knowledge depth of the brand communication inspected by Huashu in recent years is not as deep as IBC books, but the book description of web1.0-3.0, marketing 1.0-3.0 It is worth learning.

7. "Introduction to Visual Communication" Ren Yue

Visual communication is a new knowledge point for the 19 -year outline. It has been investigated in 19 and 21 years. The real question of 19 years is the view of the "image steering" view. Introduction to Visual Communication Chapter 5 The title is "Visual Treatment of Rhetoric Research" (P111), which is the same knowledge point, so everyone must read this book obediently. (BTW Language/Image/Media/Culture/Body Treatment, everyone can understand that it is helpful to understand the development of academic research.)

The abundant classmates can read the book completely. There are rich pictures and cases in the book, and they are still more vivid and beautiful. Friends with tight time may be able to learn from my method, quickly read with Marginnote, use OCR to transfer text+brain drawing functions, export the brain drawing PDF, and then copy the text to organize a word document. Through this method, I completed the brief reading of the book within a day, and the framework+knowledge points were finished. Deepen through the way of doing real questions+papers. Beiwaihe and the University also have knowledge of visual communication. Among them, Mr. Liu Tao, who is a large study, is engaged in the study of visual rhetoric. If you are interested, you can see his papers. (Although Huashu has basically never passed the question of visual rhetoric, there is no disadvantage to learn more.)

8. "Introduction to Radio and Television" Huang Muxiong+"Introduction to Contemporary Radio and Television" Lu Yan

This part mainly corresponds to the image production, TV program planning, media management and other test sites. But in recent years, there are not many inspections, so I just understand it roughly and have not studied in -depth. Huang Muxiong is the dean of Huashu. His book is very thin. Lu Yan's introduction of radio and television is more detailed and can be used as a supplement.

9.

Cultural and creative industry is also a new outline test point for 19 years. In 19 years, there were inspections, and 20,21,22 were not involved. The probability of future inspection was low, but it still needs to be learned as the content of the test. Many content+case analysis in the book is actually the same as the analysis model of brand communication, so it does not need to learn. I personally think that the concept of the cultural industry is mainly to understand the development of the cultural and creative industry in Guangzhou.

10 "History of China News Communication" Fang Hanqi+"History of Foreign News Communication" Zheng Chaoran

As mentioned earlier, there is no journalism in the test outline, but this year's real topics have been inspected. Therefore, before the 23rd Exam, everyone is better to do some basic learning, especially the Sino -new history after the founding of the party. I just learned a little during the process of preparing for the re -examination, so I did n’t have much learning suggestion to give you.

But I learned a very important point when I was looking at Mu Duo's courseware. I understand the history of the journalism and especially grasp the historical environment at that time. This year's real question to investigate the development of the party newspaper, and I can barely write some of the modern history of Chinese history based on the preparation politics.

※ Those books should I do? Which books should be taken?

I personally memorize it completely+only the "Communication Tutorial" for taking notes. The others are basically looking for free resources on the Internet+the notes of paying for the senior sisters, picking key knowledge to recite, and then combining the framework to understand the memory memory. Of course, my approach is relatively risky. If I want to improve, I think "Introduction to Internet Communication" can memorize some small titles and essences. The knowledge of brand communication must be carefully remembered. Knowledge can be sorted into the topic of the topic to recite, and the remaining book understanding memory is enough. There is no need to remember to memorize it, because the Chinese master will not take a very basic topic.

(P.S .: Buy a note for seniors and sisters must buy an electronic version !!! The paper version is difficult to use! And the paper version only knows the quality of the content, it is difficult to know that it is worth it. If you want to buy a brand communication notes, you can find the senior sisters who go to the Chinese Gonghua division to buy it. I found the predecessors who went ashore Chinese teachers.

※ How to read a book? The order of reading?

1. Introduction to journalism and communication tutorials.

2. Paradigma and genre after the communication tutorial is well mastered, and then look at it, otherwise you may not understand

3. The remaining books in the book are preferred, and other things can be based on their own interests

4. Don't just read one book at each stage, it is easy to burn up, and at the same time, when reading a few books, the content of the A book may allow you to have different kinds of inspiration when reading B.

5. Some books are relatively boring and are not easy to read. You can find some institutions to take reading lessons. For example

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