Zhang Kun: F face of market demand and improve the news talent training system

On June 18th, the "First College All -Media Talent Training Summit Forum" co -organized by the University Graduate Employment Association, the Central University for Nationalities, and the School of Journalism of Huazhong University of Science and Technology and Beijing Guopinhui Information Technology Co., Ltd. was successfully held in Beijing. Zhang Tiandao, former deputy minister of the Ministry of Education, Wang Lujiang, president of the Employment Association of the University Graduate, Wang Lujiang, former Party Secretary of the Beijing Language University, Wang Chichang, Director of the Ministry of Education, and the Deputy Secretary of the Party Committee of the Central University for Nationalities Zhang Kun, deputy director of the Academic Committee of the University of Science and Technology, Zhang Kun, special dean of the School of Journalism and Communication of the Central University for Nationalities, Liu Jianhua, Director of the Institute of Media Research Institute of China Press and Publication Research Institute, Shi Jinjun, deputy president of the Enterprise Observation Newspaper, and Vice President of the Employment Association of the University of Universities Xu Shijie and the Deputy Secretary -General of the China Communications Industry Association Peng Tieyuan from colleges, industry enterprises, education research institutions, and media representatives attended the meeting. The meeting was broadcast live by China.com. Professor Zhang Kun delivered a speech on the forum that "returning to the essence of education, facing market demand, and improving the news talent training system". The following is the main content of Professor Zhang Kun.

The picture shows the main venue of the first college all -media talent training summit forum

As far as China is concerned, since the end of the 1970s, it has officially incorporated this great change. In addition to traditional communication methods, new media technology has continued to break through, and various new media have emerged endlessly. Our survival, life, and production environment have gradually undergone subversive changes. Breaking the soil; new occupations that have not been heard of in succession have been opened on the stage, and new social production areas related to digital technology breakthroughs have been opened. All this change is accompanied by the process of globalization and promotes each other. On the one hand, China's integration of the world is getting deeper and deeper. On the other hand, China's openness is getting greater and the inclusiveness of the diverse world has also increased significantly. An open -responsible global country has risen on the world stage. This dreamy change provides huge momentum for education, especially higher education. The era of change has promoted the change of education, which originated from the era of change. More creative talents are needed. This is an important reason for the rapid development of higher education in China for more than forty years.

The picture shows Professor Zhang Kun's speech in the cloud

However, the era of change not only brings the possibility of transcendent development, but also many unpredictable uncertainty. It can be described as opportunities and challenges coexist. Unfortunately, we are accustomed to the development of straight lines in Gao Gao, used to expanding scale, continuous development expansion and paralysis of our nerves, so that we lack their perception of possible crisis. Since the beginning of this spring, the global economy is bleak, and the domestic employment market has also fallen, and the impact of the news and communication education community is particularly prominent. Of course, everyone can find the obvious cause, and the new crown epidemic is considered the culprit. But outside the new crown epidemic, is there no room for the news education itself?

As a journalist, because of the experience of long -term hospital management, I deeply feel that the fragility of the news communication education system is the focus of our attention, and it should also be the focus of our reform. In the higher education community, news communication education is an important subsystem. Although the sparrows are small, the five internal organs are all available. It's like a life body, no matter which component occurs, it will affect the health of the body; if the key part has a bad change, it will even endanger the life of the body. The news communication education system consists of the following subsystems, educators, education platforms, education environment, education methods, educated people, users, etc. Now it seems that among these subsystems or elements, educators, that is, the teachers' teams have developed well. Education platforms, schools, disciplines, and majors are also the focus of attention in the education community, and have become the focus of various resource investment. The same is true of the education environment (or conditions). Today, in major cities, the school's teaching building office buildings are luxurious iconic buildings. Laboratory equipment can be comparable to the latest level of the media industry. As for the teaching methods, it is also valued by the education industry. Curriculum construction, teaching materials construction, internship practice base construction, and modernization of education technology have been supported by a lot of funds. Various projects of education administrative departments are for this reason. For the year, after year, huge fixed assets have been accumulated.

But on the other hand, unlike these scenery subsystems, the educated and user systems have been ignored by the educational community to a certain extent. Theoretically, the educator is the student's work object. During the education process, students are also the subject of equal education to educators. From the function of education, students are also products provided by the school for society. The school must operate by students. However, the actual situation is not. In the nominal, the university is running as the center. In fact, scientific research has become the top priority of school work. It seems that students are the main body of education. In fact, the status of teachers is far more than that of the subject of the student More important. Students are made by universities, but the quality of this product rarely has a unified standard of rigidity. The subject status of students in the process of education has not received enough attention. As for users, the actual status and demands are also neglected to varying degrees. Although the market logic is the same as academic logic and political logic, at the same time, it affects the development of education. However, due to the inertia of the planned economy, colleges and universities are mainly based on talent training and fixed -selling. Production professional talents according to their own abilities and conditions, rather than producing talents according to market needs. Lack of market awareness, users' demands are not responding, and user rights are difficult to guarantee. This is the biggest problem facing China News Communication and Education. Due to the uneven development of the news communication education system, the shortcomings determine the overall level and ability. Therefore, in front of the unparalleled changes in the century, the news communication education system seems fragile, lack of necessary toughness and elasticity, unable to adapt to the new era of the change of change era Talent Demand. Without changing this vulnerable state, the cliff -like decline in the employment market of students in the journalistic communication is difficult to disappear. Therefore, our top priority is to return to the essence of education, strengthen market awareness, keep awe of the market, make timely responses to the changing market demand, and train students according to the specifications of needs; respect students in the education process of education. The subjectivity of the middle, adjust the content and form of teaching according to the students' acceptance status, improve teaching equipment and technical conditions, build a strong teaching team, update modern teaching methods, improve quality awareness, and provide a lot of money to society, the country, and the industry. High -quality excellent news communication talents.

Back to history, each era and each country have different expectations for future descendants. Education, as a social practice of cultivating people, is "the means of human realization of reproduction." What should the future descendants look like? Although people are speechless, one thing is common, that is, to teach people to become a real person, uppercase person, and noble person. Educator Qian Mu said in the book "Chinese Education System and Education Thought": "Mencius said: 'school, teach also. Xia Yue school, Yin Yinxuan (sound xiang), Zhou Yue preface, three generations of schools, It is all the Ming people. '... All educational ideas in China can also be blocked, saying "how to teach people how to be a person." Lawyers and soldiers should not be a saint. I first want him to be a 'person'. Then he would become the kind of person he should be like everyone else. "What kind of qualities should such people have? Plato believes that it is a brave spirit, strong physique, wide knowledge, and literary quality. In Mao Zedong's mind, it is the overall development of morality and intelligence. In Deng Xiaoping The successor should be four newcomers who are "ideal, moral, cultural, and disciplinary". All these expressions are for ordinary people, or the basic qualities of different professional workers. The news communication talents can adapt to the changing era, and what should professional media people who meet the needs of transformation of the media?

Last year I made a sketch on my ideal professional media person in a small book "Introduction to News Communication Education". Farewell, as a future media person, he should have the following eight quality or abilities: the first is excellent professional literacy. In addition to literary cultivation, with the development of communication technology and the reconstruction of communication processes, news communication occupations also need to control the ability of new technologies and equipment, and need to have a more keen sense of news and more accurate judgment ability, such as digital news, data, data, data Excavation, algorithm news, AI reports, VR technology, etc. These new knowledge and new skills that have not been involved in the original course system have become indispensable core competitiveness of professional media people in the new era. The second is cross -cultural communication capabilities. In the world, the relative distance between different cultures is constantly narrowing, and our own population is becoming more and more cultural diversity, so cultural differences are getting closer and closer to us. This approach requires us to improve the understanding and sensitivity of cross -culture. Only in this way can we get along peacefully with people from different cultures and conduct successful exchanges. The third is profound knowledge. While highlighting professional knowledge and professional skills, we must pay more attention to the composite type of talent training, and use the multidisciplinary professional structure of the school to promote the cross -direction of professional cross -disciplinary and disciplinary integration to achieve the horizontal expansion of the knowledge structure and skill structure. The fourth is insight and innovation spirit. To be able to look at the essence through the phenomenon, be able to see the micro -knowledge, the high -house building, can distinguish the truth and illusion, and can identify the main contradictions and secondary contradictions. Innovation is an inexhaustible motivation for a nation's development and progress. With the spirit of innovation, we can see what the average person can't see and say the insights that the average person can't think of. The fifth is to question spirit and critical thinking. Obedient students are not necessarily the most interesting students. It is not a respect for teachers and leaders to teach and leadership, but it is not a respect for teachers and leaders, but no personality. The sixth is Bo love. Chen Lifu once commented on Confucius: Confucius's life was the true meaning of the word "benevolence". The word "benevolent" was from the two, and the meaning was that he had a symbiosis and coexistence of more than two people. Therefore, Han Yu said in "Original Road": "Bo love is benevolence." News communication is the most extensive social cause. It is like sunshine and dew. There are no rich and the poor, and no wisdom. Therefore, journalists must have great love and love all beings. The seventh is noble morality. Mr. Fang Hanqi once said: "When a reporter is a good reporter, I think morality, history, and talent are all important. 'Moral' means that reporters must have professional ethics, and then judge right and wrong, and be able to adhere to the ability to identify things and opinions. A firm political principles. News communication has strong political nature. Whether people admit it, the media and their practitioners' positions and tendencies are there. This is an objective fact that anyone can deny it. Whether it is a liberal society. , Still a socialist society, news communication workers have their own political principles and basic positions. Those who deny political principles are a declaration of political attitude. The positive feedback of the needs of media talents. It can be seen that the comprehensive quality and professional ability of the ideal media talents are multi -directional, three -dimensional, and developed in all aspects of knowledge, ability, thinking, personality, morality, and political aspects. The more talents in society, the more powerful conditions will be created for the comprehensive development of other members of other society, and more positive energy is provided for national and society's progress.

Today, the employment association of Chinese college graduates and the all -media talent training work committee announced in Beijing. The purpose is to maximize the distance between the school and the industry and the market, and then experience the pulse of the news media talent market zero. Throughout and profoundly examine the changes in the needs of talents. Based on the principles of demand production and quality, the existing news communication talent training system has been thoroughly reformed. The curriculum system, the improvement of teaching methods, and the prosperity of the college culture. Only in this way, the news communication education has a way out, and the students of the School of Journalism can find a satisfactory destination, thereby achieving their life value.

(Professor Zhang Kun is the deputy director of the Academic Committee of Huazhong University of Science and Technology, dean of the National Academy of Communication Strategy, and special dean of the School of Journalism and Communication of the Central University of China. Fund planning review expert, former deputy chairman of the teaching and guidance committee of the Ministry of Education, Deputy Chairman of the Teaching and Steering Committee of the Ministry of Education, Vice President of the Chinese Journalism History Society, and director of the editorial board of "China News Communication Education Yearbook". Director of Strategic Laboratory. He was the dean of the School of Journalism and Information Communication of Huazhong University of Science and Technology and the dean of the School of Journalism of Wuhan University.).

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