"Yili Nutrition 2030" walks into Pingyu County, Henan Province to protect the child with nutrition to protect children

Henan Daily client reporter Qi Daopeng

Golden Qiu sent Shuang Shuang to welcomes Dangui Dangui Fragrant Dream Future. On September 7, the "Yili Nutrition 2030" love public welfare donation activity was held in Pingyu County Second Senior Middle School. This event brought 48,000 boxes of nutrient Yili student milk to the children and guarded the child's dream with nutrients. Chen Chongyang, a member of the Party Group of Pingyu County Education Bureau, chairman of the trade union, Zhang Wei, president of Pingyu County Second Senior High School, and representatives of Yili Group attended the donation.

At the donation ceremony, Chen Chongyang, a member of the Party Group of Pingyu County Education Bureau and chairman of the trade union, expressed his heartfelt thanks to Yili Group for his charity. He said that education is the hope of the nation, and the child is the future of the motherland. Each child's body can grow up healthily, not only the urgent wish of teachers and parents, but also the Party Central Committee and the State Council to realize the strength of the entire Chinese nation. The large -scale public welfare actions to donate students' milk for students in our county's education system this time not only reflect the boxing heart of Yili Group's emotional education, but also the specific embodiment of the company's courage to bear social responsibilities and actively give back to the society.

"I will definitely cherish the love and kindness of you, and work hard to cultivate children into excellent people with our knowledge. I hope that students will keep in mind this love, self -reliance, diligent learning, and growing into useful talents!" Pingyu County No. 1 Zhang Wei, president of the second senior middle school, said with excitement.

It is understood that in order to ensure the nutrition and health of students, as early as 2000, the seven national ministries and commissions jointly launched the implementation of the national "student drinking milk plan" and included in the "Chinese Children's Development Outline". The long -term plan is an important part of the "Healthy China" strategy.

In recent years, the promotion and popularization of the country's "student drinking plan" has attracted more and more attention, making children adhere to milk every day, which has become the consensus of the whole society. The CPC Central Committee and the State Council's "Healthy China 2030 Planning Outline", "National Nutrition Plan (2017-2030)", "Opinions on Promoting the Sustainable and Healthy Development of the Dairy Industry" and other policy documents, we must strive to cultivate students' health concepts and healthy lifestyles , Improve students' health literacy. The national "Student Drinking Milk Plan" has become a very important part of the "Healthy China" strategy. In 2018, (State Council [2018] No. 43) documents clearly required: vigorously promote the national "student drinking milk plan" and expand the coverage. The Office of the Henan Provincial Department of Education issued the "Notice on the Promotion of the" Student Drinking Milk Plan "promotion work" (Teaching Office Weiyi [2020] No. 82) documents, pointing out "to continue to expand the scope of implementation and actively carry out milk to enter the campus activities , Further expand the school coverage. "

This year, the National "Student Drinking Milk Plan" has also upgraded the relevant promotion management measures. In the "National" Student Drinking milk Plan "promotion management measures (revised edition) officially released by the China Dairy Association in May, the student milk’s milk Regulatory certification measures have expanded the coverage of students' drinking milk plans, and increased the selected types and supporting group standards for students to drink milk, so that more students can enjoy safe, nutritious and convenient student milk.

Starting this fall, all student groups including kindergartens, primary and secondary students, etc., are included in the national "student drinking milk plan", which can order students' milk products in schools; Based on the fungal adjustment milk, Papani sterilization milk and fermented milk have been added to give students more nutritional choices.

In response to the problem of student milk safety management that parents pay attention to, the Measures also give a clear plan. On the one hand, students 'drinking milk is uniformly included in the production and quality supervision of relevant national functional departments, and the identification of dairy companies' milk source bases has also changed from filing to certification, and quality and safety are more guaranteed. On the other hand, students' drinking milk operation specifications also have new group standards. From publicity training, distribution, warehousing, distribution, drinking to recycling, each step is "quasi" to rely on, so that parents and students are more assured.

In order to ensure the quality and safety of students' milk, in February 2021, the Zhumadian City Government [2021] No. 3 and the City Education [2021] No. 5 also pointed out: adhere to the principle of "strict admission", counties (districts) and relevant related to each county (district) and various related The department shall support the municipal party committee and municipal government's key investment promotion enterprises to provide student milk for our city in accordance with laws and regulations, and support the industry leader and national first -tier brands for large -scale leading enterprises for large -scale production.

As the first batch of national "Student Drinking Milk Plan" designated production enterprises, Yili Group represented the highest quality of student milk with the three excellent quality of "healthy cows, selection of pastures, and comprehensive nutrition". According to PR News News Agency, on August 10, 2022, the international authoritative brand value evaluation agency Brand Finance released a list of lists. The Illi Group won the "Top 10 Global Valuable Dairy Brand in 2022" in the list of "2022" list. It has been in the "most valuable dairy brand in the world" for many years and continues to lead the global dairy industry.

The representative of Yili Group said, "Actively participating in public welfare activities is to hope that more social forces can use their own resource advantages and conditions to participate in the actions of the strong national physical fitness of milk. I hope that more people will continue to pay attention to the popularization of primary and secondary school students Drink milk, use nutrition to protect the child's dream, let the sunny sunlight illuminate the hearts of every child, and help them grow up healthily and happily. "

In 2021, the China Red Cross Foundation and Inner Mongolia's Illi Public Welfare Foundation actively responded to the call of the "China Xiaoku Milk Action" of the Ministry of Agriculture and Rural Affairs to upgrade the 4 -year "Yili Nutrition 2020" precision poverty alleviation project to "Yili Nutrition 2030" Platform -type public welfare projects, children who continue to care for the compulsory education stage, especially children who focus on poverty alleviation and return to poverty -stricken areas. The "Yili Nutrition 2020" project has benefited more than 50,000 children from the project; as of now, the "Yili Nutrition 2030" event has covered 25 provinces, districts, and municipalities across the country, with a cumulative investment of more than 92 million yuan, and nearly 700,000 children have benefited from it. In the future, in the "Yili Nutrition 2030" project, Yili will adhere to the original intention, continue to practice corporate responsibilities, carry out a series of activities such as nutritional materials donation, health knowledge science, and dream care actions. The "guardians" on the road of growth make public welfare more beneficial. It is reported that in September 2020, Yili Group signed a strategic cooperation agreement with the Zhumadian City Government to plan to build a large -scale demonstration ranch and intelligent dairy product processing base in Zhumadian to create a world -class dairy industry cluster. "Promotion provides more powerful industrial support and security guarantee.

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