Dingyuan holds online plum white fish culture tourism festival

On June 18, the "Dingyuan Chihe Mei White Fish Cultural Tourism Festival and the first online plum white fish culture tourism festival" series of activities were held in Chihe Town, Dingyuan County to promote traditional culture and promote and improve local food culture brands. Enrich the quality of the public in the countryside. Jin Li, deputy secretary of the Luzhou Municipal Party Committee, attended the event and announced the opening. Su Hong, deputy mayor of Luzhou, attended the opening ceremony.

"Dingyuan, there are poetry and far away! I sincerely welcome everyone to come and see, see the beautiful scenery of the countryside, enjoy the taste of the village, enjoy the folk customs!" In the opening ceremony, Dingyuan County Party Secretary Zou Jun was sincere and sincerely invited guests from all parties to Dingyuan's leisure tourism and investing in business.

The organizer of this event takes the theme of the festival with the theme of "Landscape Dingyuan Ancient Rhymes, Baili Gallery Searching the Chi River", integrates the resources of all parties, participation in the whole people, and shared harmonious sharing. Investment, collective town construction, civilization creation, and plum white fish culture publicity and promotion work.

The Dingyuan County Party Committee's Internet Information Office organized nearly 30 self -media large V in the county to launch live broadcast at the launching ceremony of the "Ninth Chihe Mei White Fish Cultural Tourism Festival and the first online plum Baiyu Cultural Tourism Festival" Netizens inside and outside the province introduced the food, beauty and history and culture of Chihe Town and Dingyuan County, and became a major highlight of the Plum and White Fish Cultural Tourism Festival on the line. Preliminary statistics, this current online plum and white fish cultural tourism festival, the topic of Douyin "#初 初 初" exceeded 2.3 million, related topic views exceeded 3 million, and the entire platform browsed volume exceeded 10 million, exceeding 50,000 The number of people watch the opening ceremony of the Meibaiyu Cultural Tourism Festival through online live broadcast. Among them, Dingyuan's local new farmers "Bearen Fan Sisters", "Sister Chaoxia Dingyuan Specialty", "Good Xiaoyu", etc. During the live broadcast, Dingyuan fans, pink skin, Jiang Ji wind meat, Chihe plum white fish, Chihe snow slices cake Waiting for Dingyuan Specialty, sales have increased more than three times compared to usual.

In order to better publicize and show this cultural festival activity, on June 12, the Dingyuan County Party Committee Network Information Office organized 22 influential self -media representatives in the county to conduct in -depth "plum white fish on the clouds, retain the clouds on the clouds, and keep retaining. "Hometown" "collection of style. During the new media such as Douyin "Focusing on Dingyuan" and "Record Dingyuan", during the live broadcast of the self -media online live broadcast, a series of local characteristic high -quality agricultural products such as Plum and white fish, mung bean cake, cantaloupe, yellow peach, honeysuckle, watermelon, etc. One by one, attracting more than 50,000 fans to watch live broadcasts, and played an active role in promoting Chihe Specialty and Chihe Culture.

According to the organizer, since the first Meiyu Festival was held in 2012, Dingyuan County has adhered to the main purpose of running the festival with "conspiracy, industry -oriented, and development", and has successfully held eight sessions so far. Different from the previous session, this year's Meibaiyu Cultural Tourism Festival adopts the form of "online+offline", and the online "cloud" exhibition "You Chihe", offline opening ceremony, cultural exhibition, cultural tourism activities, "Meibao "Cultural and creative forms are diverse. Through all -media live broadcast and online interaction, special activities with scenes, temperatures, and emotions are carried out, so that the majority of tourists can also witness the "mountains and rivers and ancient charm" at home. Feel the charm of the "Mountains and River".

According to the "County Chronicle" of Qing Dingyuan, it has been set up in Chihe in the Han Dynasty. It has a history of more than 1,800 years. It is a veritable "millennium ancient town". Mei white fish is a specialty of Chihe. Because of its "white color as silver, milk like milk, tender meat, it is unique", it has been listed as a treasure. According to legend, Qianlong passed the Chihe when he went down the river and learned that the plum white fish was delicious. As soon as he arrived at Jinling, he was designed to taste, so the people have passed on to this day.

(Zheng Peijin, Ye Sujian)

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