Interview with school treasure online CMO Mariszhong: Education informatization will still be in the primary stage of industry standardization will soon come

During the exhibition of the China International Service Trade Fair (hereinafter referred to as the "Service Trade Club"), the reporter of the Economic Observation Network was very busy.

As a school treasure online CMO, this is the first time he has participated in the service trade meeting. On the one hand, he also expects to find more partners at home and abroad.

Due to the recent frequent business cooperation, school treasure online has attracted many attention in the education industry. On August 22, School Treasure Online signed a strategic cooperation with Ali's local life. The two parties will jointly help quality teaching and training institutions open online campuses on the Gaode Map, word of mouth, and Alipay. Because he has settled too many applications for a while, he has recently took the team to handle the application of the agency.

Ma Shizhong said: "Cooperation with Ali's local life is also a direction for school treasure online exploration and attempts. It is intended to break the asymmetric information between parents and teaching and training institutions and improve the efficiency of matching. The treasure system is realized at the same time to open online stores at the same time on the APP of Gaode, Word of Word, and Alipay. With the support of platform traffic, online selling courses can also be carried out to quickly drain and enroll in offline stores. Next, we will also be Do more operating activities with Ali's local life. "

After the double decrease, there are many educational service institutions such as the School of Serviation, the University of Service, and the School of Service. Taking the special exhibition of the Senate Trade Association Education Service in 2022, a total of 67 well -known domestic and foreign education institutions and enterprises participated in the exhibition. Technology enterprises, educational public welfare organizations, etc.

Since its establishment in 2010, in addition to providing SAAS information services for quality education and training institutions and K12 full -time schools, it also uses value -added services such as financial services, marketing services and content services to empower schools. As of now, more than 110,000 educational brands have been helped to achieve information management and help more than 210,000 campuses to achieve the business upgrade of the Internet+education.

One year ago, due to the double reduction of many teaching and training institutions of the service, the business scale of the school treasure online also experienced a short -term ups and downs. He said without shyness: "After the dual reduction policy came out, the employees were still impacted by a certain psychological impact within a short period of time. Our product services, organizational structure, and internal operation management have also been adjusted. From the perspective of results, the results are concerned. The adjustment is still very good -the number of customers of quality education training institutions increased very quickly, including newly opened institutions and transformed old customers. "

One year later, the school treasure faced online with a primary but more prospective market. Compared with the digital development of retail and other industries, the education industry has not yet formed a unified information management standard. A large number of schools and teaching institutions are at the stage of trying to introduce the information management system.

Because of this, Mashamo is looking forward to the next market prospects. He said: "Now the industry has emerged many cases of rapid improvement of efficiency through the information management system, and the policy level is constantly promoting the school's information development. The amount of quantitative changes will cause qualitative changes. Although there are some challenges and difficulties, the information of education will be information. Hua is the general trend. "

【dialogue】

Economic Observation Network: Double -reduction policy has been implemented for more than a year. How did the school treasure online respond to this process?

Ma Shizhong: After the implementation of the dual subtraction policy, the main impact is that employees have been impacted by certain ideological shocks in a short period of time, but we are also actively dealing with and adapting to policy requirements. For example, the center of gravity of product services quickly adjusts to the "double increase" direction such as sports and aesthetics encouraged by the state.

In the past year, the company's product services, organizational structure, and company operation have been adjusted. The results are still good -customer data shows that in the past year, the number of customers in sports and aesthetics has increased very quickly, which has also become a new business growth point for school treasure online. In fact, in the past year, it can be found that the number of quality education and training institutions itself has also increased, including newly opened institutions and transformed old customers. Behind this also reflects that parents pay more and more attention to their children's quality education. From the perspective of market surveys, school treasure online is still the first choice of many teaching and training institutions and schools when choosing an information solution service provider.

Economic Observation Network: The informationization process of the current education industry? What are the characteristics?

Maszhong: Compared with some digital development industries such as retail, the information development of educational institutions and schools is still in the initial stage.

With reference to the digital development of the retail industry, the digitalization of a mature industry can generally be divided into three stages: the informationization of enterprises, the standardization of the industry, and the ecologicalization of the industry.

Corresponding to the education industry, it is still mainly in the first stage: the information of the school itself. Through the introduction of the information system, the school has data data from all aspects of its own links to form a certain data precipitation. Behind it is actually the precipitation of the school process and experience. However, these processes and experience have not yet broke through the school itself and extracted into the industry's best practice. Next, we judged that as more and more schools achieved informatization, exchanges became more and more extensive, and the product renewal iteration was faster.

In the future, it will soon enter the second stage to complete the industry's standardization. Once the standardization of the industry is formed, it will enter the third stage of the ecologicalization of the industry later, that is, the upstream and downstream data -based coordination of the entire industry will be very efficient. The supply chain ecological chain is more complete. Bring more possibilities. Economic Observation Network: In recent years, the needs of schools and education institutions for information management changes?

Ma Shizhong: With the influence of national policies and the development of the information age, the informatization needs of the education industry have changed very much in recent years.

In the early days of industry development, the acceptance of the school and education institutions for information schemes, that is, introduced an internal information management system. However, with the rise of the inherent needs of parents and teachers, more information tools and services have become the rigid needs of schools and institutions.

For example, the parent side, with the higher and higher level of parents' cultural level, their requirements for educational services are getting higher and higher, and schools and institutions need to upgrade their cognition. Informatization is more important to build a school interactive platform to better build a better school interactive platform to better better way Realize home -school education, and such home -school interactive platforms must be mobile and convenient for parents.

Similarly, teachers are quickly younger and highly academic. Their acceptance of repeated work will become lower and lower, and they will force school or institutions to use technology as much as possible to reduce the burden on the teacher and reduce duplicate. The time of transactional work to the teacher's time allows the teacher to focus more on teaching work.

Economic Observation Network: How do you think of the development prospects of education informatization, what challenges may there be?

Ma Shizhong: Even though many educational institutions are already actively using information solutions of service providers such as school treasure online, from the perspective of the entire industry, because the development of industry informationization is still in the initial stage, some schools or education institutions decision makers have information about information on information. There is no sufficient recognition, so the choice of information schemes will hesitate slightly.

In addition, for the decision makers of most educational institutions, they adopt the concept of believing because of seeing it. Therefore, we are also actively promoting and popular informatization cases in the industry now, so that more people can see how the informatization solution improves efficiency and services. In fact, it can be seen that from the series of policies issued by the competent education department to the local government departments and market entities, they are also actively promoting the information development of education.

The amount of quantitative changes will cause qualitative changes. As more people participate, each participating subject will soon form a mesh structure of information interconnection. The informatization of the education industry is the general trend. In the process, we are also full of confidence.

Economic Observation Network: School Treasure Online has recently signed strategic cooperation with Ali's local life. What is the original intention of the cooperation between the two parties?

Ma Shizhong: Such cooperation is actually a direction for school treasure online exploration and attempt.

First of all, the two sides have a very strong complementarity in ability and resources. This strategic cooperation is mainly to help quality institutions open online stores in Gaoge, Mouth, and Alipay, and show the strength and curriculum capabilities of their institutional institutions on the line. , Improve the online enrollment and operation capabilities of the institution. Recently, we have received the application for many institutions. To this end, we and Ali's local life have recently been applying for the processing agency with a shaft.

When a large number of educational institutions can log in to these platforms, for parents, they can easily query and screen educational training institutions that meet their needs to break the asymmetry of both parties and improve the efficiency of matching. Starting in September, we will also do more operating activities with Ali's local life to make parents more conveniently find nearby high -quality education institutions.

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