How to solve the problem of private care parks?

Statistics show that as of the end of 2021, there are 2.03 people per 1,000 people in my country, and there is still a certain gap between the goal of 4.5 at the end of the "14th Five -Year Plan" period. The National Health and Health Commission recently pointed out that unmanned care of infants and young children is the primary factor that hinders fertility. More than one -third of families in cities have childcare needs, but the supply is obviously insufficient, especially for inclusive services. In January of this year, the research results published by Hong Xiumin, a professor at the Education Department of Beijing Normal University, also showed that through investigation of the family questionnaire survey of 19,363 infants and young children in 6 provinces, the current childcare services enjoyed by the family are still mainly private non -Pu benefits. As high as 60.76%.

The Chinese Women's Daily All -Media reporter's investigation found that in the face of the huge demand of the nursery market, whether it is a private kindergarten consumption -care service or the rise of home education, there are currently certain operations, supervision, and cognitive bottlenecks, leading to leading to bottlenecks, leading to leading There are problems such as "hot demand, cold market, difficulty in the market".

■ Chinese Women's Daily All -Media Reporter Xu Yangchen

Private care is easy to fall into the "profit dilemma"

"There are four or five private kindergartens on this street, but only one has a childcare class and receives children from 1 and a half to 3 years old. We have no other better choices." A parent in Fangshan District, Beijing told reporters that Most of the nursery classes near her family are "high -end" customization. The tuition fees are 7,000 or eight thousand a month. Even if there are three or four thousand affordable classes, the teachers and facilities are not very satisfactory.

Why do many private kindergartens "do not dare to try" about the nursery style? Why is it difficult for small and medium -sized care companies to leverage the huge market? The reporter's investigation found that there are mainly factors such as high thresholds, low profit, unstable source, and small subsidies.

"We have 30 degrees of education classes, which requires more than 300 square meters of parks. The selection of materials and fire safety of decoration must meet the safety standards of the Health Commission. Except for rent and labor costs, monthly revenue is 30,000 to 40,000, and this cycle is long, and it has been under pressure from enrollment. "A private care park in Fangshan District, Beijing told reporters.

Qian Yu, director of the Basic theoretical Teaching and Research Office of East China Normal University, pointed out that compared with the kindergarten, the nursery of the education, morality, and environmental safety of teachers have set up higher thresholds. For example, according to the national requirements, the education institutions should have venues with their own venues or leased periods of no less than 3 years; the mixed -age classes do not exceed 18, and the maximum ratio of the teachers and children must not exceed 1: 7; High standards and high investment.

At the same time, compared with the three -year "student status" in the kindergarten stage, the source of students is unstable and has always been the "pain point" of the nursery park. "The children of Tuo Ban are divided into two categories. One is the two parents and two workers. No one in the family takes the child. The earliest was sent from one year old, and the attendance was relatively stable. The other was the" preschool transition "to prepare for the public kindergarten. Often only for a few months, and the cycle is short. "A private childcare teacher in Beijing said the actual situation. The children of the small care class were sick, noisy and other conditions, low attendance rates, easy to break the files, and the tuition income fluctuated greatly.

This means that the education institutions are more difficult to face the kindergarten, to face the difficulty of control, the mature operating model, the difficulty of cultivating high -quality teachers, and the difficulty of risk prediction.

Zhiyan Consulting's "2022-2028 China's Deep Analysis and Development Analysis Report" shows that in 2021, the number of registered enterprises related to childcare in my country was 32,176, an increase of 114.92%year-on-year, an increase of 150.85%from 2020, an increase of 150.85%, an increase of increased, an increase of 150.85%. The speed slowly slows down.

Beginning in 2019, the central budget will focus on the demonstration of special operations and the key support of community nursery institutions, and each adds a subsidy of 10,000 yuan for each new trust. However, the private park still has concerns about the mainstream method of "private park" to the "inclusive garden" to obtain the mainstream method of supporting the support. "I have 30 degrees. While receiving 300,000 subsidies, the tuition fees must be reduced, which will almost fall to 50%of the past. If you want to ensure past operating expenses, you will actually lose hundreds of thousands of dollars." A Hangzhou arch The villa area care entrepreneurs introduced that he was planning to apply for trust subsidies, because the industrial park in which he located gave the inclusive park rental discount, which greatly reduced the operating burden. "If on the basis of inclusive subsidies, additional rents, taxes and other discounts, then the inclusive garden 'reputation, and the benefits of stable sources'' will be further released; The profit space may be compressed. "

"Either a full degree and cut tuition; or empty degrees, chasing profit", small and medium -sized childcare companies also need to conscientiously calculate all aspects of "location, student source, and operating model", due to the situation.

The mismatch of market supply and demand is more difficult to grasp the balance point of "education"

"Are there any land, foreign teachers, and special courses for outdoor activities? Mixed -age groups, do teachers take care of small men’ s children? " Development, parents require the quality of the nursery to rise, but they are discouraged by the consumption expenditure of the same quality. "It's a bit tall and low now, and the good is not affordable. Generally, such a small child is not assured." A parent said helplessly.

Previously, according to the China Youth Daily survey, 82%of the respondents are most concerned about the professionalism and responsibility of the childcare institution, and 74%of people need to consider price factors. When asked about the reasons for the childcare, the "cultivation of children's self -care" option was the highest. From a practical point of view, parents' "high -quality" requirements for childcare are from the anxiety of parenting. It is hoped that at the critical stage of growing up at the age of 0 to 3, the nursery institution can play a professional scientific education function to make up for the lack of family companionship; On the one hand, parents hope that education institutions can provide more personalized care, and they are not lost to "family characters" in children's diet, safety, and demand satisfaction.

The "benefit of education" is a red line that tests the comprehensive strength of the nursery institution, and its effectiveness also determines the trend of co -educational cooperation between parents and nursery institutions. Some childcare institutions admit that they are under greater pressure on "education". There are differences in family care and institutional care methods. I hope parents can face up to the difference, agree with the education concept of childcare classes, and teach the children with confidence. For professional institutions.

With the decline of the birth population, the "first year" tide retreating, the problem of "lack of children" in kindergarten gradually appeared, and the private care park with the most concentrated spaces also felt the dilemma of this "hot and cold" alternation.

New growth point for cultivating nursery services for inclusive pockets

Yue Jingjing, the founder of Beijing Mengba Tattoo, insisted on opening up childcare classes without receiving government subsidies. She believes that although there is a huge demand for the nursery industry, she cannot embark on the old path of "heavy capital and light industry". "This industry has special characteristics, and the consumption of physical and spiritual consumption is also very large. Practitioners need a high sense of responsibility, patience and safety in order to persist in winning word of mouth. This requires a long business cycle. It is difficult to follow. "In the early days of the joint exploration of society and the government, she hoped that the government would give more support in the" construction, standardized management of education service teachers, standardized management, development of childcare talents, and corresponding talent salary and welfare design " And guidance.

Facing the reality of weak private forces, Qian Yu believes that in the final analysis, it is necessary to make the inclusive care and strengthen it, and regard the inclusive care as part of the public welfare cause, and increase the capital, venue, and human support. Protecting inclusive care institutions can improve consumption services without the purpose of profit -making to meet the needs of parents. "Both horses run, but also to feed the grass grass. The inclusive care institution also needs enough 'nutrients' to maintain the institution's courses, teachers and environmental quality at a higher level."

At the same time, as the state attaches great importance to childcare, the entrances and inclusive care institutions attached to public kindergartens are rapidly increasing. The reporter learned that in Shanghai, more than 60%of the public parks have opened a 2 to 3 -year -old Tuo class. In the future, the proportion of Tuo Class for public parks is expected to reach 100%. "The public career garden is in the reform period. The current problem is that it cannot think about the current nursery structure in the past. The head of a public kindergarten said.

Qian Yu suggested that inclusive education considers 50%to 60%of the market, basic guarantee of the basic needs of ordinary families, and allows non -Pattipable childcare services to account for 40%. The scientific care of education, promoting the supervision and training of the nursery institutions, and the implementation of a series of inclusive care services such as supply, cost reduction, and quality.

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