New students pursue "both good and save", and the special order of students in the start season increases by 25%

Jimu Journalist Zhou Dan

From mid -August to mid -September, freshmen entered the university campus for the first time. Among them, most people will come to a new city to start a new life of four years. Merchants such as restaurants, scenic spots, hotels, hairdressing shops, and leisure and entertainment have launched special students to attract new customers in advance.

In order to better cooperate with the epidemic prevention and control work, universities across the country have adopted the method of peaks to start school, which also extended and boosted the "welcoming the new economy". According to Meituan data, since the beginning of the school season, exclusive special orders in various places have increased by 25%compared with the same period last year, and the consumption curve has changed from a single peak in previous years to continuous stable growth. Among them, special orders of students in dining, catering and homestays have increased by more than 50%year -on -year. It is predicted that the small peak of consumption in the opening season this year may double than previous years, and it will continue until mid -September.

The university welcomes new students, surrounding businesses welcome new customers

Seasons of schools each year, colleges and universities will usher in a number of new faces. Surrounding restaurants, accommodation, hairdressers, players and local scenic spots will also concentrate on a group of new customers, and these new customers will maintain at least four years. Active consumption.

Li, who came to Hangzhou from his hometown in Heilongjiang, felt the enthusiasm of the sisters and seniors, and also felt the temperature far higher than the hometown. "Parents reported with me for the first time. We all came to Hangzhou for the first time. The senior told me in advance that all kinds of APPs can perform student identity certification first, and there will be many additional discounts. I just set up hotels near the school in Meituan, In addition to the discounts of students, there are various coupons. Before the official class, I hope to accompany their parents to visit Hangzhou City and experience the various benefits of college students. "

Han Shengsheng Jiangshan buffet barbecue (Jianye Triumph Square Store), which is about 2 kilometers from Henan Agricultural University and Zhengzhou University North Campus (Jianye Triumph Plaza), which is one of the most popular sets of local meals. The original price is 118 yuan and the student price is 75 yuan. Sales have increased by more than a hundred times since the beginning of the school. Manager Yuan, the person in charge of the restaurant, told reporters that during the opening period of college, the restaurant will usher in the rise of orders through the "student exclusive package" launched by Meituan. "The social needs of college students are very strong, and the bedroom roommates and classmates often have dinner together. This year's school opening time is late. I believe that the peak of welcome consumption will continue for some time."

Since the beginning of the school, the special orders of college concentrated urban students have ushered in a significant increase (data source: Meituan)

Similar changes have shown in cities with concentrated colleges and universities. According to Meituan data, since the beginning of the school this year, Beijing, Nanjing, Shanghai, Wuhan, Tianjin, Guangzhou, Shenyang, Jinan, Harbin, Zhengzhou and other cities have special orders for the top ten in the country. Among them, Tianjin, Shanghai and other cities have increased by more than 50%year -on -year.

Living expenses save money, and college students' consumption pursuit of "both good and saving"

In addition to welcoming the new on campus, the school seasons of each year, colleges and universities have thrown out the "living expenses and money -saving strategies" that have summarized their many years to help freshmen to better start college life.

According to the "Research Report on the 2020 Chinese University Student Consumption Behavior" released by the Beijing News, the average monthly living expenses were 1954 yuan among more than 1,5860 college students from more than 100 colleges across the country. Based on this calculation, college students' living expenses per semester will reach more than 8,000 yuan.

How to save as much as possible without affecting the quality of life and social needs? A senior university student in Hangzhou summarized his personal experience and said, "Choose more buffets in dinner, search for 'students' through Meituan or public comment, and choose the appropriate restaurants nearby. Usually student packages are lower than standard prices. Similar operations. Don't forget to authenticate the status of various apps in advance, and you will also receive exclusive coupons and privileges. If you, you should be able to leave at least a thousand pieces. "

Hangzhou college student shared "college students' living expenses to save money for money" to freshmen

The reporter saw in Meituan APP that a variety of categories such as providing exclusive special merchants with exclusive and special merchants, including "full and good" seafood barbecue buffet restaurants, hotels around universities, and hairdressing shops. Human social group building, secret room script killing and other play centers, as well as theme parks, etc., are more positive in terms of discounts. Among them, the discounts of catering merchants are concentrated at 4 to 40 % off, and the scenic spots are about 50 % off. Play discounts are often lower.

Platform data shows that preferential store information has become one of the key factors that affect the consumer decision -making decision -making of college students. Since the beginning of the school, the number of keywords related to "university" on Meituan APP has increased by 39%compared with the same period last year, of which "student exclusive" search volume has increased by 82%, and "student discounts" have increased by 522%.

It is understood that Multi -business activities such as Meituan Hotel, B & B, Tickets, and Transportation have recently launched the theme activities of the "Starting Season Tour" to provide more preferential supply for the college freshmen and the return on campus. Among them, Meituan Hotels and Meituan B & Bs provide users who receive students' rights and interests with additional 10 % off and 950 % discounts and coupons. Meituan tickets help the scenic spots to move the discounts of student tickets to the line. Some scenic spots can also enjoy the students' tickets as low as 50 % off before September 20. In addition, student users can also purchase exclusive special tickets launched by various airlines, superimposed platform coupons, so that living expenses are available.

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