Cover comment | High -priced summer camps are popular, parents set up payments for the elites of their children

Jiang Yan

The summer vacation is close to the end. As a event favored by parents and children, the summer camp is still sought after this summer. In all kinds of summer camps, a type of summer camp with high -end concepts is listed by some parents. Taking a bilingual summer camp on the market as an example, the seven -day and 6 -night summer battalion charges reached 8999 yuan. According to reports, the summer camp is a boarding system and cooperates with international schools to set up international courses and elective courses. From the perspective of the market as a whole, the summer camps of "10,000 per week" and "average daily" are common. The price of summer camps is high, and some parents are also enthusiastic. (Beijing Business Daily)

The sky -high summer camp will cause heated discussions almost every summer vacation, similar to it, as well as the study camp that has emerged in recent years. Analysis of this year's "summer camp fever" undoubtedly shows two typical characteristics. One is the participants, and the overall market size continues to grow. Considering the epidemic disturbance, the situation of this supply and demand is even more scarce; the second is that the characteristics of "high -end" and "high -quality" are becoming increasingly vivid, and it is reflected in the quotation that the price is bound to rise.

When analyzing the "summer camp fever" of this summer vacation, many views believe that it is related to the "double reduction" policy. As evidence, various non -disciplinary art and sports training this summer vacation is also hot. It should be said that there are some common driving factor between the two. However, the biggest difference is that compared with the training of cultural and sports, the unit price of the "summer camp" is obviously much higher. Parents' acceptance scope and ability to accept "high prices" are much higher. Even some parents bluntly stated that "do not consider 5,000 below" and "acceptable prices without the upper limit.

On the one hand, the super high recognition of high -priced summer camps is naturally based on the simple judgment of "one penny, one penny", and on the other hand, it also comes from the love of "spending money for children". Of course, most of the consumer groups of such summer camps are mostly from high -income families. In the thinking mode of "choosing a classmate is the circle", many people send their children to a high -priced summer camp, and there are also considerations to let their children expand their horizons and accumulate resources. It is a summer camp, to a certain extent, it is also an exercise for adults' social networks.

Whether it is the "bilingual camp" focusing on international courses and American -style activities, or special training camps setting around sailing, equestrian and other sports, all of them are elite directions. Parents send their children into such summer camps, and they are sent to a dream of dragon and phoenix and bright future. Many people think of it as an educational investment, but in fact, this is still out of date, and the services provided by it are more full of psychological realization.

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