The teachers and students of Xi'an University of Technology won the National Gold Award in the Chinese University Student Advertising Art Festival College Award Contest

Recently, the award ceremony of the Chinese University Student Advertising Art Festival College Award Contest was held in Tianjin. The work "Warm Xiaoxuka" designed by Xi'an University of Technology Gao Youhong and the student Liu Mingtao won the highest award of the graphic advertising track. 1 gold award, 5 silver awards, and 8 bronze awards. The School of Art and Media of the School was awarded the title of "Practice Base for Industry and Education Integration", and Teacher Gao Youhong won the honorary title of "Gold Award Instructor".

It is understood that the college award was founded in 1999. After 23 years of revolution, the event covers 5,309 college departments with a total of 1830 universities across the country and overseas. More than 1.5 million teachers and students participated directly, and more than 300 experts evaluated creative works together. As a national creative event, it is divided into spring and autumn every year. It is called on university students across the country to conduct propositional creativity for well -known domestic and foreign enterprises, covering graphic advertisements, design, comic stories, film and television advertisements, micro -movies, short video, marketing planning , Advertising copywriting and other fields. All propositions are taken from the first -hand information of market combat. The proposition industry covers a large number of, and the award -winning works have a high implementation rate. In the 2022 Academy Award Spring Contest, nearly 400,000 works, 73 gold awards, 113 silver awards, and 190 bronze awards.

In teaching, the school actively organizes teachers and students to participate in various high -level professional competitions, with output -oriented, closely combined with employment needs, effectively helps the implementation of teaching practice, and builds the creativity and practice of student creativity and practice centered on "competition practice". Activity. Training outstanding creative talents through competitions, connecting school -enterprise platforms, providing direct internships and employment green channels for outstanding students, and building important bridges to the society. (Correspondent: Xi'an University of Technology Gao Youhong)

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