5000 words, in -depth analysis how to improve the PPT demonstration capabilities

This is the original article of the 71st knowledge sharing of Mr. Zhongzhong.

If you want a PPT demonstration to be organized and attractive, you need to have logic, copycat, visual power, and expression.

Today, there are more and more demonstration scenarios with PPT cooperation with speeches, but there are not many people with good demonstration ability. Most people think that strong demo capabilities are PPT, and some people think that strong demonstration ability is strong expression ability. Neither of these people can perform professional roadshows.

So, how can we truly learn the demonstration ability of PPT, and how to achieve organizational and attractiveness during the PPT demonstration?

01. Improving the demo ability, you need to avoid entering the misunderstanding

Avoid entering the misunderstanding is to improve. To learn PPT demonstration ability, you need to avoid the following three misunderstandings

Misunderstanding 1: Improve PPT demonstration capabilities, you need to master PPT beautification capabilities.

After listening to a lot of PPT courses, I still can't do a good -looking PPT. Why?

First of all, to make good -looking PPTs, you need a certain aesthetic ability. To learn PPT courses, you can master the teacher's operation skills and design techniques, but if you want to achieve a teacher -like aesthetic ability, you may require a certain talent or long -term learning.

Secondly, the goal of PPT demonstration is to improve communication efficiency, persuade customers, and produce productivity. The exquisite PPT is just a good visual experience in the audience, but it does not have a direct effect on improving communication efficiency and producing productivity.

Misunderstanding 2: Improve PPT demonstration capabilities, you need to master many software operation skills.

During the improvement of PPT demonstration capabilities, the software operation skills are divided into different stages.

Phase 1: Learn to use PPT. At the beginning, you need to know how to use PPT to achieve your basic ideas for PPT.

Phase 2: Use PPT to display thinking. After learning the basic operation of PPT, you need to further use PPT to show some common thinking patterns and complex examples, such as common causal relationships, time order, character models, etc.

Phase 3: Improve efficiency. Finally, you need to learn to use some plug -ins, such as islide to make our PPT make faster and more efficient.

Misunderstanding 3: Improve PPT demonstration capabilities, you need to say.

It can be said to be an advantage, but the content of the content is clear, the sequence is reasonable, and the time distribution is more important, that is, to build a demonstration framework.

An excellent PPT demonstration does not need you to spit lotus flowers. You only need to build a framework and consciously prepare according to the framework.

In the process of improving the PPT demonstration, do not put too much energy into the above three aspects. You need to use the framework, sorting the system, and finally find your own, comfortable demonstration method, and finally show your own style.

02. Improve PPT demonstration capacity and master the demonstration knowledge structure

Any excellent ability is similar to the principles of icebergs, and it is always the tip of the iceberg. Deep -level is the knowledge structure that supports this ability. The knowledge structure of PPT demonstration capacity consists of four abilities: logical power, copywriting, visual power, and expression.

1. Logic power: Improve content planning ability

How to plan logical and convincing content is the first step in our business demonstration.

1. Analyze the audience and start from the audience

No matter what PPT reports or solutions we make, we are eventually presented to the audience, allowing the audience to accept and agree with our views, and even take action. This requires PPT content to be related to the audience, and even allows the audience to realize that the PPT view can bring it. Therefore, if you want to succeed in PPT demonstration, you need to analyze the needs of the audience.

Here we will share with you 3W1H audience analysis:

WHO (who): Who is the audience and who can make decisions, who I finally want to persuade. The point here is that you have to figure out who is a decision maker who can shoot on the goal you want to achieve.

Why (why): Why do I show, why did the other party come to listen to me. The point here is that you must let your speech goals be consistent with the goals of the audience.

What (content): What is the content I want to say and what the other person wants to hear. The point here is that you must find a way to make the content you want to explain and the content of the audience to listen to as much as possible, and do a certain choice if necessary.

How (how to say): How do you plan to convince the audience. The point here is how to let the audience follow your speech rhythm by step to be attracted and moved.

2. Collect the material, some target

When I first started a PPT demonstration, many people would encounter a problem and do not know what they can say. It is recommended to collect the materials first, collect all the materials you can find and think of, and then read it several times before reorganizing it to slowly form your own demonstration idea.

PPT production is the same as cooking. You need to know what materials you want to do for this PPT to avoid the useless work of blindly searching for materials. Therefore, you must clear the goals before searching for data.

In the process of searching for data, there may be two extremes: there are too many materials, I do not know how to choose; too few materials can not start. In response to these two extremes, the idea of ​​searching for search materials here: active, broad, and restrained.

(1) Activeness is a full amount of material.

There are many ways to collect materials to collect materials. We can go to the Internet to find or find others to help. We can also interview others. Sex is a sufficient guarantee for data collection. (2) Greater, there are more purpose, and find sufficient standards.

The so -called broadness is to jump out of a single dimension, with a lot of awareness. For example, to collect the material of PPT, we need to bring the goal of "why do PPT" to collect the material, and we must also bring the material with the goal of "how to do PPT". What is the difference between different types of PPT? "

This is what I said is broad, and the single dimension is much more aware of the goal.

(3) There are restraint and much targeted.

In the process of collecting materials, many people have started collecting a lot in the fields of interest. As a result, collecting a lot of materials is not helpful to the production target PPT, and waste a lot of time, so we have to do great control. To be restrained, we need to surround the theme

How to collect a sufficient amount of materials, we need to give up the collection of personal emotions and emotions around the theme, and become a ruthless material collector to be targeted.

Doing this will make you familiar with the content and bring you a huge self -confidence.

3. Use the principle of pyramids to sort out the order of material presentation

The principle of the pyramid is the most suitable model for PPT demonstration. It can help us summarize and organize the scattered materials. The organizational order is divided into two steps:

Step 1: Use the Mece rule to classify the material

MECE (pronunciation: Me SEE) is the abbreviation of Mutually Exclusive Collectivelyexhaustive, which means "independence and exhaustion". The analysis of the problem and the classification of things must not be repeated, but also to ensure that it is not omitted.

When we classify the materials using the Mece rule, we can not only make our ideas clearer, but also exercise our logical thinking ability.

For example, when you do a market research report, you collect 1G materials. At this time, if you use the MeCE rule, you can use the four parts of the industry background, competition pattern, advanced experience, and future prediction to classify the materials to classify the materials. Essence

Step 2: Use structured thinking to sort the material

After the material classification is completed, you need to think about the expression of the expression of PPT. How to make others understand more effectively and persuade others to build the overall structure of the PPT, so that the PPT thinking can be clear.

Judging from the experience of doing PPT for many years, the basic structure of PPT is divided into four categories: side by side, order, cause and effect, and contrast.

(1) The structure of the relationship between the tidling relationship

Piection is the most commonly used structural relationship between the content of the single -page slide. The contents of each side are parallel relationship. The premise of the adult relationship is learning summary.

(2) The structure of sequential relationship

The order can also be understood as the biggest difference between the structure of the relationship and the structure of the relationship between the relationship between the relationship between the process, process, steps, and importance.

(3) The structure of causal relationship

Whether the content of the slide is a causal relationship, it can generally be tested in the universal formula "because of ..." or "through ... means to achieve ... goals". For example, through the joint efforts of the sales department and the marketing department, the performance goals of 10 million yuan are achieved.

(4) The structure of the contrast relationship

The comparison relationship here is not a contrast relationship in the absolute sense, but the comparative analysis of context, such as SWOT analysis, comparison analysis, input/output comparative analysis.

At the same time, in the entire PPT architecture design, the pyramid structure can be adopted to condense the overall structure of the PPT and each page structure.

4. According to the persuasion path, choose the material

Any persuasion is divided into five stages: knowledge, interest, understanding, trust, and transaction. At different stages, the duration and demonstration methods of demonstration are different. For example, when you know the stage, you need to display the content simple and quickly to let the other party understand; in the interest stage, the content of the plan, the advantages and disadvantages of the plan need to be thorough; the understanding stage is more effective through the specific product demonstration; Case visits; in the transaction stage, you need to explain in detail how to use and implement the path.

We need to determine the demonstration content based on the different stages and demonstrations of persuasion, so that your demonstration content matches the demonstration scenario, and it should be detailed when it should be detailed.

The method of choosing content includes two methods: direct deletion and content merger.

5. Two common planning logic

(1) Sumulatory structure from bottom to top, convergence thinking

When we collect a lot of materials, we need to summarize, summarize, and refine it into a persuasive PPT. At this time, you need to summarize the structure from the bottom up to exercise the convergence of thinking.

The so -called convergence thinking refers to re -organizing various information around a point of view with existing materials, experience, and knowledge as much as possible, and finally forms a argument for supporting perspectives to achieve the goal of solving the problem.

(2) Develop from top to bottom, exercise and diverge thinking

When we encounter a complicated new problem, we can adopt the top -down deductive structure, deconstruct the problem step by step, and gradually find the idea of ​​solving the problem. The deconstruction method includes the use of formula methods, sub -directory methods, time order methods, and logical model methods.

Formula method: profit = income-cost. Then to solve the problem of profit, you can solve the two aspects of income and reduction.

Subtraction method: The company's departments include the Finance Department, Marketing Department, Sales Department, and Planning Department. To solve the company's operating problems, you can analyze the cooperation mechanism between departments, so as to find problems and improve efficiency.

Equipment method: past-present-future. We can find the reason from the past, find problems from now, and find ways in the future.

Logic model method: PDCA cycle model, 5W1H model, McKinsey 7s model, Boston matrix model, etc. Use mature models to help us quickly build problems solving models.

Second, copy and copywriting: copywriting and packaging ability of copywriting

Let readers feel "smooth", and can shorten the distance between readers and content, so that our demonstration gives people a better feeling and experience, and has a certain degree of copywriting.

What should be presented in good content?

1. PPT presentation method of pure reading

When the demonstration only needs to be presented by PPT alone, the content is generally more and detailed when we do not need to explain. At this time, what we have to do is to sort out the content of the text, classify and summarize according to different segments, and refine the core point of view. In this way, the audience can see it at a glance at a glance.

2. In the case of skilled speech, presented

When the demonstration needs to be carried out with PPT and the speech, because we explain next to us, the content of the PPT needs to be streamlined, otherwise the audience's attention will be very scattered. If your PPT content is presented too detailed, the audience is likely not to listen very much, but keep watching. This is a great interference for the rhythm of the demonstration, which will greatly reduce the overall effect.

3. Presence of the lecture is not skilled

When the speaker is not familiar with the demonstration content, you need to keep a lot of details, make a prompt to the speaker, and even let the speaker take care of it. At this time, it is necessary to do a layered treatment for the content. When you talk about it, the content will appear. It is resolutely not allowed to disperse the audience's attention to other places.

An important content combing tool: WPS rule

WPS Law: W (WHERE), navigation content, clarifying the current position, controlling logic lines; P (point), view content, high summary content, clearly express the main line; , Control the trust.

For example: I will talk to you about the issue of open mindset (W). I have a point of view: I think the biggest difference between an excellent person and an ordinary person is that his mentality is open, not narrow (P). Why do you say that? Because when we associate with others, the narrow mentality will make us pay more attention to the shortcomings of the other party rather than the advantages. You can't find the advantages, and naturally you can't learn the advantages ... (S).

Third, visual power: giving people visual pleasure and understanding of understanding

The PPT demonstration does not need to pursue the beauty of the page, but it needs to give people a sense of joy and understanding of understanding. The sense of pleasure needs to make the PPT vision simple and generous, uniform style, and layout, which makes people look comfortable. The sense of relaxation is designed in accordance with the rules of human brain understanding, reducing the difficulty of the audience's understanding of content.

The color matching in the design: three colors, the entire PPT color is controlled in three colors.

Principle 1: Maintain the color matching of strong contrast at all times.

Principle 2: Do not exceed the two colors, only the shades change.

Principle 3: Read more white, and the projection is mostly dark.

Fourth, expression power: language organization and verbal expression ability

Through language organizational ability and verbal expression ability, help us present the knowledge in our heads steadily. To this end, the PPT demonstration first needs to solve three problems.

First, control the attention of the audience

During the demonstration, the speaker wants to play a tour guide and lead the audience into the world of your point of view. If you want to control the attention of the audience at all times, you must react according to the response of the audience at any time. You can change the demonstration rhythm appropriately, skip some content, or provide the audience's attention through interaction.

Second, help the audience understand the content easier

The best way to make a person understand a story is to tell him a story or give an example. In this way, you can get synchronization with the audience in thinking, so that the audience can accept and understand your point of view in the same thinking.

Third, improve content persuasion

The left brain of a person is responsible for rational thinking, and the right brain is responsible for perceptual identity. A good speech must be able to start the audience's right brain thinking, allow the audience to better agree with your opinion, accept your views, and make it to make it What you want him to do.

To give a good speech, you need to do two points.

1. Improve expressiveness.

That is, a way and state of expressing the content. First of all, it needs to be spoken, and it makes people feel that there is no sense of distance. It sounds more comfortable; fourth, appropriate eye communication to shorten the distance with the audience. 2. Strengthen knowledge reserve

This requires us to accumulate materials in advance, summarize and summarize some experience, experience, and cases, so that our thoughts can be more deeper and more infectious and convincing.

03. The best way to improve ability is to share knowledge

Promoting skills need to be promoted to input with problems to share the output.

Promote the input with problems. Any learning should learn to solve the problem, otherwise, the learning effect will not be achieved because it is not practiced in time after learning, and changes cannot be changed.

The essence of learning is to change and make yourself better, stronger, and more confident.

To share the output. Teachers are the people who know the most. Every time we share, the biggest beneficiary is ourselves. So the lecturer would encourage students to talk to others after listening to the class.

Written at the end:

PPT demonstration ability is one of the necessary skills for people in the workplace.

Increasing any ability, it can be roughly through the following three steps.

First: Methodism, master shortcuts.

Second: Sumulating experience and sorting the system.

Third: integration and penetration to form your own characteristics.

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