How to respond to public welfare digital pain points?Experts and scholars come to support

Text/Yangcheng Evening News all -media reporter Wang Danyang

Photo/Interviewee provided

How to solve the pain point of public welfare digital transformation? How to digitize the public welfare project? A few days ago, the first course of the "Digital Talent Open Plan (Special of Reputation Management and Public Relations Communication)" jointly sponsored by Tencent Public Welfare and the Western Talent Development Foundation of China, at the Central Party School (National Academy of Administration), the University of Science and Technology of China, Jinan University, Jinan University, Beijing Normal University successfully graduated. The theme and curriculum system is based on public welfare digitalization and digital communication. Cooperative institutions have launched courses in response to the needs of industry pain points.

At the opening ceremony of the first class of Jinan University, Lin Rupeng, Secretary of the Party Committee of Jinan University, said in his speech that in the context of the digital age, the connotation of "public welfare" continues to be rich, and the development of public welfare and charity requires professionals. Charity talent training should be responsible and contributed. Relying on the advantages of overseas Chinese schools, southern advantages, and discipline advantages of Jinan University, with the advantages of the overseas Chinese school of Jinan University, with the help of first -class teachers and curriculum resources of the School of Journalism and Communication, it aims to enhance students' public welfare communication, digital power, innovation, leadership, leadership And five major capabilities such as policy power.

Compared with other industries, the overall level of digitalization is not high, and it has become a common pain point in public welfare institutions. The students who participated in the first class of "Digital Talent Open Plan" also came with digital clear needs.

"We need to embrace the Internet and use the Internet tools to improve work efficiency." Yang Kai, Secretary -General of the Zhuhai Psychology Society, said that when talking about training harvest, "In the era of everyone in new media, we must improve the ability of emergency processes and enhance risks Consciousness, pay attention to predicting risks and do a good job of crisis. "

Chen Shuaiai, director of the Internet communication director of the Ed Foundation, said: "Whether it is information literacy or related media theory, I have a systematic understanding of communication and strengthened digital thinking. Second, the ability to use digital tools in terms of ability, the use of digital tools, the use of digital tools The idea of ​​building with matrix, let us quickly and efficiently do digital communication, more accurate and efficient. "

"The characteristics of the public welfare industry themselves determine that the industry is born with more professional communication capabilities, not only to let more people understand public welfare projects, but also to disclose the project information." Zhang Jun, deputy secretary -general of the Tencent Foundation, in the course in the course Mention.

Source | Yangcheng Evening News • Yangcheng School

Editor -in -law | Hu Yan

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