8:00 on the 27th 丨 Liu Gang X Hong Qianchen: Why do you recommend that you learn management?

"CRUP Everyone Talk · Firefly Book Bureau" Sixth Issue

Why do I have to learn some management?

What is the management, what is the value, and who is the core?

What roles and abilities do managers have to play?

What enlightenment does the century -old history of management bring us?

How to take you through the leverage of management?

How to apply the profound Chinese ideology to modern management?

Native

The sixth phase of the "CRUP Everyone Talking about Fireflying Book Bureau", we invited Professor Liu Gang of Renmin University of China Business School, and Hong Qianchen, the owner and the strongest brain player in station B, to take you in -depth to find these questions.

Professor Liu Gang taught at the Business School of Renmin University of China. He used to be the director of the Department of Management and Director of the MBA Project Center. He was also the executive vice chairman of the China Enterprise Management Research Association. In addition, Professor Liu Gang's Chinese studies are profound. He has served as a columnist and created the most popular column of "Digital Business Age" in the "Digital Business Times". Management "course.

When the professor of "waiting for the height and the world of peaches and the world" encounters "the most useful and interesting and the strongest brain", what kind of ideas will their conversations stir up? Quickly lock the live broadcast room, learn management together, and leverage success together!

CRUP everyone talks · Firefly Book Bureau

Series 6

Liu Gang X Hong Qianchen

Lesson first lesson

Award appointment

Famous teacher

Liu Gang

Liu Gang, who taught at the Business School of Renmin University of China, was the director of the Department of Management and Director of the MBA Project Center, and was also the executive vice chairman of the China Enterprise Management Research Association. He built a lot in the fields of corporate strategy and culture, traditional management ideas, published a monograph More than 50 such as textbooks and translations, published more than 70 papers in the core journals, and presided over 7 national and provincial and ministerial projects.

Station UP Lord

@Hong Qianchen

Hong Qianchen, the master's degree in the risk management and financial engineering of the empire, and the top 100 players of "The Strongest Brain", produced high -quality interests of emotions, knowledge, and living.

Live broadcast time

8pm on August 27th

Live broadcast platform

China Renmin University Press

Station B live broadcast room

Live content

Management: Leaning the successful leverage

first part

Professor Liu Gang's theme sharing link

(About one class time, 45 minutes)

Management: Leaning the successful leverage

1. The charm of management

What is the rise of management management of Huawei

2. Manager's role

Management: Horizontal division of labor managers: vertical positioning

Third, the living use of management science

Practice of duality managers of management management

the second part

Station B UP Lord and Teacher Question Interaction

Book benefits

Dynamic draw 2

Award

The live book list is here!

"Management (15th Edition)"

(Classic translation of business management)

[U.S.] Stephen Robins Mary Kult is translated by Liu Gang and others

This book is listed in the list of global basic management teaching books. Since the introduction of my country, it has been welcomed by domestic academic circles and industry, and has affected countless Chinese readers and managers. The whole book takes the four major functions of management -planning, organization, leadership, and control as the main context. The interlocking and logic of the main knowledge of the management theory are comprehensively covered. Management skills. The 15th edition is the latest version, which adapts to the development of management theory and practice, and has been updated and revised in a timely manner. This book is very suitable for the teaching of undergraduate students, graduate students, MBA trainees, and related professional degree personnel. It is also particularly suitable for training books and self -study reference books for employees of enterprises.

"Study of the National Studies"

Liu Gang

The Chinese nation's thousands of years of civilization have giving birth to a profound and profound Chinese thought, becoming an important treasure house for the sources of management wisdom today. The author of this book not only has a deep Chinese academic heritage, but also has a deep research on Western management theory. In the book, on the basis of comparison of the management of Chinese and Western management, the author draws on the essence of Chinese thought to guide the management of Chinese enterprise management.全书分为16个主题，涵盖了管理者人文素养修炼的诸多方面，包括管理反思、自我修养、交往艺术、系统思维、修身之道、人才选拔、团队建设、分工授权、员工激励、社会资本、 System construction, position power, leadership art, innovation management, power change management, crisis management. The book is attracted by the book, and the fun is a must -have for corporate managers.

"Management (2nd Edition)"

(Economic management core course textbook)

Editor -in -chief Liu Gang, Deputy Editor Guo Hai Zhu Chunling

This book is a textbook written on the basis of the teaching and research of traditional Chinese culture in management and Chinese culture for a long time. Follow the mainstream system of management, and organize the content of the book with the four basic functions of management -planning, organization, leadership, and control as the main line, with a total of 5 chapters and 18 chapters. Getry with the times and novel content. Innovation content includes ancient Chinese management ideas, innovation and Internet business model innovation, corporate social responsibility, organizational change, cross -cultural communication and management, human -based management, leadership cultivation and art, crisis management, etc. The case is rich and covered with wide coverage. The book contains more than 50 cases, covering both traditional classic cases, but also includes typical cases of influential in recent years. There are both cases of well -known multinational companies and cases of local enterprises. The focus is high, easy to grasp. There are two classic quotes in each chapter. Each chapter also gives learning goals and thinking questions to help students better grasp the learning focus of each chapter. The second edition is a new version, which adapts to the new changes of management education, and has been greatly revised and improved. "12 Issues Management (2 Edition)"

Jiao Shubin

The "12 basic issues of management" proposed by this book are both logical frameworks for thinking management issues, but also the verification table to help managers diagnose problems and solve problems. Answer these 12 questions may not be able to ensure the success of the organization or manager. But it is almost certain that the organization or manager who cannot answer these 12 questions cannot be clearly answered, and there is a lack of management. May "Twelve Issues in Management" open the door to management and point for your management practice. Drucker said: "90 % of the" management 'we call' just make the completion task more difficult. "If this is true," 12 issues of management: Reading from Avenue to Jane " Hope to be among those 10 %. "Avenue to Jane" has become "simple and easy to understand, and easy to practice" is the goal of "12 issues of management: Avenue to Jane's Management Reading".

Live trailer

Series live broadcast

From August 22nd to August 31st, 8 o'clock per night

Renmin University of China Press B Station live room B live room

Follow the famous school master together

The door to professionalism

Lock the live room B station B station of Renmin University of China Press

Looking forward to meeting you on the cloud

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