Chengdu Teachers College: Carry out car marketing teaching reform to achieve the quality of talent training to vigorously improve

Chengdu Teachers College and Shanghai Qiaoyuan Investment Development Co., Ltd. cooperate to conduct automotive marketing teaching reform projects. The start and end of the project is from December 23, 2019 to December 22, 2020, and Mr. Yang Guoren is the person in charge of the project.

This project revolves around the innovation and entrepreneurship education of automobile marketing. School -enterprise cooperation has created a number of excellent with three -dimensional network teaching resources, simulation training software, fusion media textbooks, and big data network marketing training projects as its core. The results, explored the typical practices of the school -enterprise and the "dual -teacher type" teacher, jointly building an innovation and entrepreneurial base, a high -level disciplinary competition, and sharing of the results of the cooperation of production and education, forming an online and offline online curriculum -based online curriculum Hybrid teaching model, the successful experience of building an innovation and entrepreneurial curriculum system with the discipline competition, forming a new model of innovation and entrepreneurship and educating people, exploring the support of training software platform support, industry conference training and exchange of training software platforms The new mechanism for innovation and entrepreneurship cooperation and application for innovation and entrepreneurship cooperation in the promotion of outstanding achievements, demonstration demonstrations, and peak forum promotion and application, and expanded a new field of innovation and entrepreneurial cooperation in innovation and entrepreneurship in the training competition.

Through the implementation of this project, five aspects of characteristics and highlights have been formed, and the teaching reform of the "Auto Marketing" course has been deeply promoted, which has stimulated students' awareness of innovation and entrepreneurship. Get vigorously.

With the joint efforts of the school and enterprise, the following main results have been achieved:

First, school -enterprise cooperation and cooperation development forms a set of automotive marketing teaching materials that can better support innovation and entrepreneurship education. With automotive e -commerce and new media operations, the school -enterprise cooperation completes the reform of the teaching content and methods of automobile marketing in the innovation and entrepreneurial education course, and forms a digital background. The main content of e -commerce, which can better support the "Auto Marketing" curriculum theoretical teaching outline, training outline, teaching plan progress, classroom teaching PPT, etc., which are innovative and entrepreneurial education.

Second, school -enterprise cooperation and cooperation created innovative and entrepreneurial courses based on car big data and highlight automotive business and fintech. The school -enterprise cooperation optimizes the "double innovation" curriculum system based on automotive big data, and adds a "automobile financial manager" innovation and entrepreneurial elective course. Selected and cultivated outstanding student entrepreneurial teams to participate in the "National University Automobile Financial Manager and Second -hand Car Appraisal Appraisal Skills Competition" won 1 national finals champion, 2 runner -up, and 3 third place. Support students to participate in the 4th Sichuan Provincial College Student "UFIDA Cup" Marketing Planning Competition won two third prizes, innovative and entrepreneurial training programs won three national projects, and three provincial projects.

Third, school -enterprise cooperation relies on the Liao Checheng platform to cooperate with the innovation and entrepreneurial training system for the combination of training competitions and the integration of courses. Members of the project team and Shanghai Qiaoyuan Investment Development Co., Ltd. conducted research on the training needs and innovation and entrepreneurial education content of vocational job capacity training and innovation and entrepreneurial education on automotive e -commerce, automotive technology and financial operations to build a reflection of online marketing concepts, highlighting the awareness of new media operation and maintenance, and strengthening The innovative and entrepreneurial content system of automotive marketing courses with big data analysis and use capabilities, creating a new system of innovation and entrepreneurship training for the training platform, combining the training competition and the integration of the certificate.

Fourth, school -enterprise cooperation and collaboration cultivate a "dual -teacher" innovation and entrepreneurial education teacher team that is good at car network marketing. Shanghai Qiaoyuan Investment Development Co., Ltd. provides car scenario training operation software such as "Automobile Technology Finance and Second -hand Car Appraisal Evaluation". Exchange and excellent talent construction conference carry out the exchange of automotive marketing and automotive evaluation training courses for innovation and entrepreneurship teaching reform. Skills contests and car excellent talent training related standards and solutions have enabled project team members to quickly grow into "dual -teacher" innovation and entrepreneurial education teachers who are good at online marketing, and have excellent innovation and entrepreneurial teaching effects.

Fifth, school -enterprise cooperation explores the formation of innovative and entrepreneurial education based on work processes+flipping classrooms+online and offline. School -enterprise collaboration and establishment of "Automotive Finance Divisions" and "Auto E -commerce and Technology Finance" online gold class, explore the formation of hybrid teaching based on the work process+flip course+online and offline combination, which has strongly promoted the network -based network of automotive marketing studies. Innovative and entrepreneurial education of automobile business and automobile fintech.

Through the implementation of this project, forming new ideas with industry needs, training new engineering innovation and entrepreneurship talents, and cultivating new ideas for talents, build cars that reflect the network marketing concept, highlight the awareness of new media operation and maintenance, and cultivate big data analysis and use capabilities. Marketing curriculum innovation and entrepreneurial education content system has created a training platform such as relying on Liaocheng APP. The training competition combined and the courses of innovation and entrepreneurship education practice teaching system can be achieved to achieve the professional foundation of the trained car marketing service talents. The industry has a broader perspective and an outstanding innovation and entrepreneurial ability. This project was rated as the second batch of industry -academia cooperation in the Ministry of Education in 2019. The construction achievement of the project supports Chengdu Normal University's Automobile Service Engineering Major in February 2021 by the Ministry of Education as a 2020 provincial first -class undergraduate professional construction site (No. 20217 Teaching Gao Hall letter No. 20217).

This project has a distinctive characteristics of new concepts of industry -academia cooperation, new models, and new results. The results of coordinated education are significant, have great influence, and have wide radiation. The project has demonstration significance and promotion value.

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