Clarify your own "positioning" and determine the category of questions

Source: Lao Ji Speaking public account

Clarify your own "positioning" and determine the category of questions

Yuan Jianda

The reporter attended the press conference or press conference, not personal behavior, but also the media representing his own, as well as the audience who accepted the media information. Therefore, we must first confirm your role, not to be chaotic.

Nowadays, there are many types of media, traditional media and new media coexist, and the competition between party and government media and urban media has provided a broad choice for the audience. Each media has its own audience, and the editor's policy and the scope of communication are also different, so the questions of reporters have a certain direction. The organizer often reminds reporters to first notice the name of the media where they are, and to determine the strength and direction of answering questions.

The reporter can represent its own traditional media, or it can also represent the new media derived from the media. For example, at the National Two National Conferences each year, the reporters of the mainstream media not only claimed to be a newspaper, a reporter from a certain radio station, but also reporters of a certain net, a reporter from a certain Weibo and client. Don't look at this just a change of title. In fact, the category of questions has also changed, that is, just serving traditional media audiences to serve all new media audiences. The problem of reporters is naturally close to the broader needs of the audience.

At a comprehensive press conference, some reporters mentioned political issues, and some mentioned economic issues; some mentioning people's livelihood and some mentioning the rule of law; Sex and so on. The content of the reporter raised the problem with the needs of the media, which is similar to the expectations of the audience. The question is "effective questioning." The "effective question" determines the success of the press conference. The audience often determines the media's vision, taste, and level from the questions of reporters, so that they have scored the media. Therefore, the reporter's preparation before questioning is essential, and there must be multiple questions backup. As the saying goes, "Don't fight without preparation" means that.

On one occasion, at a very important press conference, a reporter from a mainstream media prepared a question "How the CPPCC conducts democratic supervision." Who knew this question was asked by a previous reporter. When he turned his question, the reporter was temporarily panicked because he was not ready for backup, so he had to ask someone else's question just now. As a result, the spokesman was very dissatisfied, and he said politely on the spot: "Your question has just asked about it. Please ask the next reporter to ask questions." The reporter was embarrassed.

(The author is a senior editor of the People's Daily)

- END -