Each showing magical pattern is hundreds of patterns.

The admission notice is the "meeting ceremony" received by the freshman of the university. In order to give the new students a "first impression" and enrollment and publicity, many schools have begun to "brain their brains" in the admission notice.

Inlaid "gemstones", "chip", hollowed out of gold, "stars" Lob, laser carvings, three -dimensional molding ... admission notices are gradually derived into "cultural messenger" in colleges and universities.

Faced with the increasingly "volume" of colleges and universities' admission notices, the Ministry of Education issued a clear request for the first time of the university admission notice.

Phenomenon

"Yuan Universe" and "Notification Box" admission notice is hundreds of patterns

This year, many universities show their magical powers and play the admission notice.

The theme of "Hundred Twenty South Forests" of Nanjing Forestry University is based on the combination of six exquisite national tide style illustrations into a "long scroll of the South Forest Culture", and a notice of different themes is randomly issued to let the students dismantle " Blind box ".

The most intuitive feeling of the admission box of Southern University of Science and Technology is "big" and "heavy". The "notification box" with a full material weighs 2.7 catties.

In terms of highlighting the characteristics of the school, the University of Electronic Science and Technology and Harbin Institute of Technology are the first. Open the notice of the University of Electronic Science and Technology, and see the connection between the wires and resistors into a mysterious campus map, scan the circuit board, and enter the "Yuan Universe" campus. A polished silicon particles are inlaid in the center of the star track and shine. A freshman of an University of Electronic Science and Technology said: "This is the top romance of science students."

The admission notice of Harbin University of Technology has diamond or sapphire, which is very "hard -core". The theme of the notice is "Yao". The irregular appearance is like a chip. A diamond or sapphire inlaid on the right side of the cover, which complements the “strict specifications of the Harbin Institute of Technology and the Kung Fu home".

In addition to hard cores, it is more meaningful. In 2022, a jar of Pu'er tea from Fengqing County, Yunnan Province, a notice of undergraduate admission notice from Zhongshan University, has witnessed the contribution of Sun Yat -sen University for poverty alleviation and rural revitalization.

The admission notice of Renmin University of China in 2022 adopts a new three -dimensional design. The letter box opened lightly, and it was the inscription of Chairman Mao in the northern Shaanxi public school and a golden people's congress Slang. The compass rolled up, from 1937 to 2022, and the school history events in the 1985 rushed to the viewer like a tide.

This year, West Lake University, which ushered in the first undergraduate student, the most amazing point of admission notice is that the small paintings with a diameter of only 5 cm in the gift box use the "Flying Laser -free ink" technology.

The researcher at the school introduced that the film on the wafer sheet is the "secret" of color presentation, which is also the "secret recipe" that they get after hundreds of repeated debugging. Flip the chip, you can also see the name and admission of the researchers for each undergraduate freshman.

Cause

Packaging "plus" is good for publicity

Why is the college admission notice increasingly "volume"? Chu Zhaohui, a researcher at the Chinese Academy of Education and Science, believes that this generation of college students care about the "sense of ritual", which is related to their growth environment. The colleges and universities are competing fiercely in enrollment. They understand the needs of students, so they make some tricks on the admission notice, to attract attention and cater to students' expectations.

Wang Yu (pseudonym) of college administrative teachers (pseudonym) said that the "volume" of the admission notice is inseparable from the outstanding students of colleges and universities and the expansion of their own publicity. Search on the hot search to increase the popularity of colleges and universities. For students, the university admission notice is one of the commemorative items. It is an item that can be treasured for life. Therefore, it is solid and durable. In this regard, this "volume" is meaningful and valuable.

For students, exquisite admission notices not only represent their personal efforts, but also become a display of identity. Beijing Youth Daily reporter noticed that many students will share their admission notices on social networking sites to show their sense of belonging and pride.

"Previously, the information of the admission notice was only circulated inside the family, schools or communities; now, the admission notice is not only for students, but also wants to the society." As a kind of communication medium, the original function of the university admission notice should be the news of the "Gold List Title". The students who received the notice are most concerned about the information they carried, that is, the word "admission".

Subsequently, the university admission notice appeared version 2.0. Major universities wanted to express more information in them, including history, culture, ideals, spiritual connotation, etc., and even local characteristics and trend elements.

The increasingly "volume" admission notice can reflect the exploration on version 3.0, that is, the packaging and visual increase. For example, creative design and unexplained materials, or expansion in use functions, including adding food and wearable supplies.

The main purpose of the college's packaging notice is the school's image promotion. The function of propaganda includes transmitting information, strengthening awareness, discussing, and deepening impression. This may be conducive to the improvement of the popularity of the school, the development of future enrollment and obtaining more social resources.

In a greater background, this also reflects that with the development of the market economy, colleges and universities have begun to promote in a fierce competitive environment. Benefits. sound

Reflect that the enthusiastic notice of colleges and universities brings a sense of ritual

The exquisite university admission notice is essentially the "cultural and creative" products of major universities. It represents a period of hard work. It carries a new start of a student. Its significance is worth collecting.

Regarding the college admission notice "Shiming should be simple", the 2022 freshman of Beijing University of Aeronautics and Astronautics Tian Muxi believes that the college admission notice should not be wasteful in material selection, but "minimalism" is used on it. Reasonable, the ritual sense that admission notice can bring is important.

In 2022, Xiamen University's freshman "Moon passes through the corner of Hope" believes that without all schools are "simple", colleges and universities should "bloom all flowers." Some schools are pursuing "perfection and beauty", and some schools advocate "Avenue to Jane", and these concepts will also be reflected in the notice.

Xiaoyu (pseudonym), an undergraduate student admitted by Suzhou University this year, said: "The flowers of the notice are meaningful and have incentives."

Xiaoyu said that he understood the original intention of the Ministry of Education: "Just as the initiative said 'Avoid waste', and the competent education department is afraid of the admission notice to develop in an uncontrollable direction." He feels that as long as colleges and universities are willing to be in the design of the notice And the implication of the work, showing the enthusiasm and sincerity of college enrollment, is also the original intention of responding to the "not waste" of the Ministry of Education.

Wang Yu, a "double first -class" college administrative teacher in Beijing, believes that the requirements of the Ministry of Education are a very good orientation, but the admission notice is saved, simple and memorable, and the aesthetic and generous conflict itself.

In her opinion, if it is more binding and standardized, it can be specified in detail what is "spreading and waste", because it is difficult to actually operate, and it is also a problem to urge how to urge. She suggested that the orientation is a little more clear, such as advocating the use of new environmental protection materials.

There are also opinions that the pursuit of a certain ritual in the pursuit of a notice is not equal to blindly following the wind and even crowdsome. The increasing "volume" of admission notices is not a bad thing, but this should not be a show, but an opportunity for college to dig its own advantages, characteristics and cultural connotations.

Notice to pursue "face value" and don't forget the spiritual core at the same time

Wang Dingliu (pseudonym) who received the admission notice of Shanghai University said that the exquisiteness and generosity of Shanghai University notices are in line with the temperament formed by factors such as historical and geographical location.

However, he believes that going to college is a kind of further studies after all. The school is more pragmatic for teachers, hardware facilities and resource platforms. The admission notice is just a business card of the school. As a quasi -college student, we all understand the principle of "NEVER JUDGE A BOOK BY ITS COVER" (do not evaluate a book through the cover of a book).

Xue Jun, deputy dean of the School of Law of Peking University, believes that the exquisite notice is just a notice, and more importantly, the training of students after entering the school. It has been enrolled, and it is a fate. Instead of spending a lot of money on making a "luxury" notice, it is better to save these money to fund some students and "spend the money on the blade."

There are also opinions that the admission notice is too pursuing "face value" and does not conform to the spirit of college education; it can really feel that the new students can feel the strong campus culture and studies before entering the campus, which is the spiritual core of the notice. Based on this, Shaanxi Normal University has insisted on 15 years of brush handwriting notice to become a clear stream. The admission notice is always invited to write the admission notice. The school's spiritual temperament is jumping on paper, and the inheritance between teachers and students alumni is also in the line.

Text/Reporter Zhu Jianyong

Intern Niu Xiumin Huang Zihang Li Jiaxin Cai Xueqin Zhang Xingyu

Coordinating/Lin Yan Zhang Bin

(Zhu Jianyong)

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