7 kindergartens summer enrollment skills, very practical!Transfer to the principal!

September is the season when the 3 -year -old child is concentrated in the park. Many parents choose to send their babies into kindergartens in the fall.

Therefore, the enrollment of summer vacation is very important for kindergarten!

For kindergarten, this is a good opportunity to propagate and display. Even if those kindergartens that do not worry about enrollment, they must do some enrollment -related publicity work to better expand the influence and popularity of kindergarten.

So, how do kindergartens do well? The editor of the president's kindergarten service platform has compiled 7 kindergarten enrollment tips to help the director quickly get the enrollment work!

1. Grasp the child's heart

Children's preferences often directly affect parents' decisions. The enrollment work is very similar. Parents basically bring their children when choosing kindergartens. Whether children like and accept this kindergarten are essential for parents.

Modern parents are generally willing to respect their children's opinions. Although they say that children like them and parents do not necessarily like it, it is certain that if children do not like it, parents will definitely not choose your kindergarten. Therefore, when you do enrollment consultation or led parents to visit the kindergarten, how to grasp the child's heart cleverly, the enrollment personnel need to move a little bit.

Some kindergartens will require admissions to remember the child's name, remember the child's birthday, and remember the child's hobbies.

Praise more children and communicate with children. Give your children to make up lessons for free, such as every festival, you can organize children to carry out activities, and so on. Grasp the child's heart, here repeatedly emphasize ingenuity and art -be sincere, not vulgar, and not blindly please the child, otherwise it is easy to make it clumsy.

2. Use the "obedience" psychology of the parents

When people buy goods or services, they have a psychological psychology: which place is popular and where people like to go. Although there are some blind consumption, most people think that good things always attract more people. Either it is beautiful, or cheap or more popular. In short, there are reasons worth buying.

When enrollment, you must also use the parents' "crowd" psychology. If some admissions are allowed to consult the parents, they will provide the consultation and the registered parent list to the parents to show the parents "from the public" psychology.

In order to increase the registration rate and pay rate, some kindergartens will focus on the two days of the weekend during the enrollment. Parents register for consultation activities, and the enrollment staff of each enrollment point will also take the parents to the kindergarten to visit. In this way, the kindergarten is very popular. As a result, many hesitant parents can soon be able to shoot.

3. The transaction term of the marketing center

Admissions are the most important tasks in the marketing of private kindergartens. Each link needs to be carved and carved, and the careful design of enrollment language is even more indispensable.

When an kindergarten enrolls, the enrollment teacher emphasizes that the admission teacher must cleverly use the above language suggestion principles. If you want your parents to sign up, "Is I come to help your child, or do you go directly to the school?" I hope the parents come to the garden to visit, "Do you go to kindergarten on Saturday or take a look at it on Sunday?"

When you want parents to pay the fee, just ask: "Do you choose the method of paying the A species, or is it a way to pay the payment?" Through this way of changing the language communication, I finally achieved unexpected results in the enrollment work Essence

4. Don't say "no" to parents

In the enrollment work of private kindergartens, such a situation is often encountered. When the enrollment teacher introduces the condition of the kindergarten or running school characteristics to the parents, individual parents always ask for doubts with a discerning perspective. Some unrealistic and even violation of the laws of education.

If some parents think that your tuition fees are too expensive compared to other private kindergartens and require a discount on charges; some parents are too accustomed to children and require kindergartens to provide children with specialized life teachers, parents pay, etc.

At this time, how should the enrollment teacher deal with and directly oppose the parents, it is easy to argue with the parents to form a "one wall" in communication. Even if the controversy is upper hand, parents may not choose your kindergarten. But if it is not arguing, parents are obviously wrong, and some are even more harsh and unreasonable, obviously difficult to achieve.

In this situation, the suggestion is:

■ First of all, do not rush to deny the words of parents, but be sure of some positive factors in parents' ideas.

■ Then, to talk to parents to understand the advantages and disadvantages of children and the purpose of parents to send their children to school, help parents analyze the problems existing in family education.

■ Finally, gradually introduce the educational concept advocated by kindergartens, control the initiative of the conversation, and gradually establish the role positioning of educational authority in the minds of parents. In this way, the purpose of enrollment is easier to achieve.

Therefore, some private kindergartens require enrollment teachers in enrollment not only "no" to parents, but even some negative words to avoid use, which has its specific principles.

5. The emotions of the parents are "invisible"

How to resolve the oppositional emotions such as parents, in response to this situation, make the following suggestions:

■ First, considering the problem, you must consider what different opinions and how to deal with it in advance.

■ Second, when parents raise objections, do not rush to argue, and cleverly grow up.

The third is to actively talk to those parents who feel better to kindergarten, and the main theme of controlling the entire conversation in the direction of kindergarten development. ■ Fourth, take effective isolation methods to control the influence of parents' negative opinions to the minimum range. For example, if another teacher and parents communicate separately, the topic of the parent is cleverly transferred.

6. The threshold for ingenious enrollment

During the enrollment, when parents are hesitating, this intentional raising threshold will promote the choice of parents.

The common situations are: when a long -term consultation of a kindergarten class is still enrollment, the admissions teacher's answer is: "I'm afraid there will be a little regret. Our small class only recruits 24 students this time. I haven't summarized it yet, I don't know if there are still places, I will contact you after asking me. "

After a while, the enrollment teacher called again. "There are only two places left now. If you can sign up for your child today, I can retain you an indicator, otherwise it is difficult to guarantee."

This threshold should be "cleverly" lifted and too high, it may scare away a group of parents. It is too low and has no substantial significance. If the threshold is not clever, it is considered to be false by the parents, then it is clumsy and counterproductive.

7. Do a good job of the management of potential parent groups

In daily work, most of the private kindergartens have ignored the management of parent groups. Even if some kindergartens have done this work, they only manage the actual parent group and ignore the management of potential parent groups.

In fact, some parents had a good impression on kindergarten when they first consulted. Later, due to various factors, children could not enter school immediately. It is planned to be enrolled in the second year. If it cannot be tracked in time, it is likely that in the second round of enrollment, it was first set aside by other kindergartens. Therefore, many kindergartens are often over the end of each round of enrollment. It has been lost by many resources. It can be described as a waste.

The admissions work of private kindergartens is a long -term job, not just two large -scale enrollment each year. Doing a good job of the management of potential parent groups has an important role in supporting the continuous enrollment of private kindergartens.

After the large -scale enrollment is over, how to transform potential parents into reality parents still need the kindergarten admissions department to study. For this, there are several suggestions:

■ Establish a potential parent group file. Parents who have come to kindergarten or the following enrollment points should enter the management file.

■ Analyze the potential parent group files, and design different processing strategies according to the strength and weakness of parents' potential needs.

■ In the college entrance examination volunteer table, set up a "professional obedience to the adjustment" column under the college and professionalism.

■ Regularly interview the potential parent group. At this time, it should be noted that the kindergarten enrollment should not be talked about, but to communicate education with parents, care about children's learning problems, and help children solve learning difficulties.

■ On some special days, send the blessings and greetings of kindergartens in time to strengthen emotional exchanges.

■ Parents or children are regularly invited to participate in some major activities held in kindergartens, such as open days, kindergarten culture and art festivals, parent -child experiences, etc.

Have you learned the above tricks?

The details of many enrollment can be clearly explained in a few words. Kindergartens are not very detailed. It is definitely an industry that determines the success or failure. Therefore, for kindergarten operators, we must operate carefully, and we must be worthy of the trust of these children and these parents.

*Discovery: Most of the text and pictures in this article are from the Internet. The editor of the Chief President Kindergarten Service Platform, because of the need for teaching and research to reprint or select articles, focuses on sharing excellent education concepts. The copyright belongs to the original author. If there is any infringement, Please leave a message in the background to contact and delete.

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