Jiu Xiang is also afraid of deep alleys!Wuhan University of Science and Technology students help specialty agricultural products "Shinshin Yan"

Jimu Journalist Li Bansong

Correspondent Zhang Weilin Zhu Min

Intern Chen Lin Zhao Huaizhi

"The nutritional value of the selenium -rich eggs produced by Shiquan in Shiquan is very high, environmentally friendly and healthy, but the sales are not good." This is the long -term distress of Zhu Minghai of the Hairong poultry breeding cooperatives in Shiquan County. On July 18th, the summer social practice team of the School of Art and Design of Wuhan University of Technology entered the Shiquan County Supply and Family Press to build suggestions and suggestions for the brand of local characteristic agricultural products to help Shiquan County do a good job of agricultural product marketing and help solve this problem.

Exchange of students and villagers from Wuhan University of Science and Technology

Shiquan County is located in the west of Ankang, southern Shaanxi. It is a key county in poverty alleviation and development of Qinba. According to Yang Xianyong, deputy director of the county supply and sales party, the county's agricultural product resources are rich, but due to the remote geographical location, the lack of product publicity and market -oriented talents, the popularity of agricultural products is not high.

"This selenium -rich egg, covering the word" Shiquan ". From the appearance of the box, it is the pattern of hens and eggs, which can not be seen at all." , The landscape patterns on the plastic bag are not related to the product itself. "After discussion, the students of the practice team quickly discovered the problems in the shaping of agricultural product brands in Shiquan Village, and put forward suggestions: In the future, Shiquan Village can be in Shiquan Village in the future. On the basis of the overall regional characteristics, a unified visual recognition system is formed. The soul is injected into the region in the design of the pattern and reflected the product characteristics. As soon as you see the packaging, you know that this is an agricultural product from Shiquan, creating a loud Shiquan brand. Zhang Weilin, the instructor of the practical team, also pointed out that the two -dimensional code traceability query function can be added in the future, one item, one yard, to create a system of safety and quality traceability system for agricultural products, enhance consumer trust, and improve the quality of agricultural products and agricultural products.

Students from Wuhan University of Technology provide suggestions

Arts can not only be a high cabinet, but also to the people and ground to promote the construction of rural revitalization. The students of the summer social practice team of the School of Art and Design of Wuhan University of Science and Technology have effectively proved this with action. This summer practical activity is only a starting start of the School of Art Design of Wuhan University of Science and Technology to help rural rejuvenation. The follow -up college will arrange professional team teachers to organize project teams to carry out specific agricultural product packaging design for the problems discovered by this practical activity. Special agricultural products "change new face" bring more value -added income to farmers.

Student investigation of Wuhan University of Science and Technology

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