Inheriting the "relay stick" in the army, Shenzhen's first recruitment promotes cartoon "Sand Master" strength to grab the mirror

Wearing the military uniforms of the sea, land, air, and rockets, the three "national defense small guards" were firm and raised their right hand to salute to the distance. This is Shatou Street recruitment to publicize the cartoon spokesperson, "Master Sha", and the cute anime image is refreshing. On the afternoon of July 12, the Ministry of Human Army and Shatou Street Armed Forces held a symposium for the Summer and Autumn Parents and Parents in the 2022 Summer and Autumn Parents at the New Sha Community Party Mass Service Center. The relevant person in charge of the commission appeared at this symposium to popularize the recruitment policy and answered questions to apply for questions. In the next month, "Master Sha" will also promote the cartoon spokesperson as a recruitment in Shatou Street, and go deep into the communities in the jurisdiction to carry out recruitment and promotion.

Said Saiden Symposium on Youth and Parents.

The feelings of the family country are in the same vein

Hot -blooded men should be enlisted in the army

At the symposium, the Ministry of Armed Forces interpreted the standards, conditions and other contents of soldiers in the summer of 2022, so that the recruitment youth and parents had a more comprehensive and profound understanding of joining the army. The preferential policies and other questions after enlistment also answered in detail. The streets also invited the veteran veterans He Youling to tell the military life and encourage young people to actively sign up for the army.

The youth and parents carefully read the recruitment brochure.

At this seminar, many parents took the young people in the family to come, and Mr. Zhou was one of them. As a soldier family, many people in the family of Zhou have joined the army and joined the army in 1999. His family feelings also continued to the next generation. "I think soldiers are the fundamental guarantee of the country and nation. A young man should be recruited for the deserved obligation. Whether it is two years or three years, there should be such a journey in life. "Mr. Zhou's son is 19 years old and just graduated from the police academy. Being a soldier has always been his wish. I also want to follow the footsteps of my father and go to the troops to be tempered. Talking about the military types who want to join, Mr. Zhou very much hopes that his children can join the Marine Corps or airborne soldiers. When the country is in trouble, he can rush to the front line to protect the country and defend the country. Mr. Zhou is full of confidence in whether the child can join the army smoothly.

Tang Zhuonan, 21, is both a member of the symposium and the second time to sign up for the army. When recruiting soldiers in the summer of 2021, he failed to pass the cold before the medical examination. He was fully prepared this year. Tang Zhuonan, who grew up in the military family, heard their arms and experienced their military stories and the experience of being a soldier since childhood. They were full of expectations for military camp life. They determined to report the country and hoped that their lives would not have regrets.

Rebellion propaganda and upgrade

Exclusive "recruitment IP" strength grab mirror

In this symposium, the Ministry of Armed forces played the promotional film of the "Master of the Sand Consumer" anime recruitment to the application of the young people and parents, and dynamically presented the "Sand Master" image in front of the public in the form of cartoons. The cute and lively cartoon spokesperson explained vividly on the relevant policies of the recruitment, effectively transmitting the information of the recruitment, and containing infinite positive energy in the relaxed and lively, and many young people praised this novel and interesting propaganda method.

"Master Sha" cartoon image.

It is understood that in the 2021 recruitment propaganda work, Shatou Street's innovative recruitment propaganda form was designed and created a series of comics "Master Sha Cong Jun Jun", which was promoted online in the form of H5. Until this year, Shatou Street continued to focus on the image of "Master Sha", and on the basis of the "Master Sand's Military Records" comics album, further processed and adapted, and launched an anime promotional video of the same name of "Master Sand" to further enrich the "Master Sand and Brother Sat. "The connotation of the character. The video will be launched on major video platforms.

In addition, Shatou Street also designed and produced a series of cartoon styles wearing different military uniforms, combat uniforms, different expressions and postures. In the next month, the Ministry of House of the Street will bring "Sand Brother" In -depth promotional activities of communities in the jurisdiction, answering questions about young people and parents. The relevant person in charge of Shatou Street stated that it plans to continue to create the image of "Sand Brother", the "little soldier" image, and establish it into a cartoon spokesperson for the soldiers of Shatou Street and the defense education. Derivative products such as "Sand Master's Hands" strive to make them into the exclusive "recruiting IP" of Shatou's characteristic.

Reporter: Liu Yubin Feng Yan

Correspondent: Huang Jiaongqiu full text

Edit: Feng Yan

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