Digital branding two -way empowerment "make Chinese tea easier" tea industry digital development forum was successfully held

On July 17, the Digital Development Forum of Tea Industry Digital Development Forum with the theme of "Make Chinese Tea Simple" was held in Quanzhou, Fujian. Many guests gathered together to conduct in -depth exchanges around the digital empowerment tea industry, and talk about a new pattern of tea industry development in the digital era.

At present, with the continuous expansion of the digital economy coverage, the application of digital technology has continued to speed up, and various industries have undergone profound changes in production methods and development models. The tea industry led by the "three tea" is ushered in breakthrough development and innovation through digital transformation.

Yan Keshi, deputy director of the Standing Committee of the Fujian Provincial People's Congress, delivered a speech at the forum site

Yan Keshi, deputy director of the Standing Committee of the Fujian Provincial People's Congress, said that it is necessary to lead the tea culture as the goal, strengthen the tea industry as the goal, improve the tea technology as the support, use digitalization as a breakthrough, strengthen the management of origin, ensure product quality, supplement the short industry shorts Board, promote the integration of three industries, enhance brand effects, and build a new pattern of Fujian tea developed by tea culture, tea industry, tea technology, and mutual promotion, and jointly enhance.

Wang Qing, president of the China Tea Circulation Association and chairman of the National Tea Standardization Technical Committee, delivered a speech at the forum site

Wang Qing, chairman of the China Tea Circulation Association and chairman of the National Tea Standardization Technology Committee, said, "Simplification is the key to creating a novelty of the tea industry. Instead of the eight -horse tea industry led by quality, in the thinking of the development path, In a simpler practice of Chinese tea, a simple, standard, and reference operation mode is constructed. I summarize it into three points: standardization, scale, and branding. "

Liu Zhonghua, an academician of the Chinese Academy of Engineering and a professor at Hunan Agricultural University, gave a keynote speech at the forum site

Technology is the power source of the development of the tea industry. Liu Zhonghua, an academician of the Chinese Academy of Engineering and a professor at Hunan Agricultural University, introduced the development of modern technology from the aspects of molecular design and breeding and building tea tree gene editing technology. Regarding the development of the tea industry today, Academician Liu Zhonghua said, "In the cumbersome and variety of tea production and processing links, it is necessary to make the complex and uncontrollable sales and consumption links simple and clear."

Yang Yuling, the head of the Xinhua News Agency's national brand engineering, the member of the Standing Committee of the Party Committee of China Picture Group, and Vice President of the China Photo Group, delivered a speech at the forum site

Yang Yuling, head of the Xinhua News Agency's national brand engineering, member of the Party Committee of China Picture Group, and vice president, said, "The development of the tea industry requires both the hard power of tea technology and the soft power of tea culture. World -class tea brand. "

Yang Jiangfan, a professor and doctoral instructor of Fujian Agriculture and Forestry University, gave a keynote speech at the forum site

"The way of simplicity is an important trend of the future development of the tea industry, and it is the basic element of brand success." Combined with the changes in the current consumer market demand, Yang Jiangfan, a professor and doctoral supervisor of Fujian Agriculture and Forestry University, pointed out, "In the background of the fast -moving era, tea Enterprises need to keep the fundamental to the survival of the enterprise, take a simple way, use the thinking of subtraction to change the tedious Chinese tea, start from the consumer's experience, and provide high -quality products and superior services. "

Lianwen, Secretary of the Party Committee of Anxi Tea College of Fujian Agricultural and Forestry University, delivered a speech at the forum site

Lianwen, Secretary of the Party Committee of the Anxi Tea School of Fujian Agricultural and Forestry University, said in his speech that with the development of scientific and technological development and social change, with the long -standing tea culture, under the support of emerging science and technology, the tea industry has shown a prosperous trend, especially in At present, the Internet of Things, blockchain, big data, cloud computing, artificial intelligence and other technologies are introduced. The digital transformation will bring new changes to the tea industry. Discussing the digital development of the tea industry is particularly necessary.

Wang Wenli, chairman of Bama Tea Co., Ltd., gave a keynote speech at the forum site

"There are countless complex practices behind simplicity." Wang Wenli, chairman of Bama Tea Co., Ltd., said in his speech that the advent of the digital economy era provides new opportunities for the digital transformation of tea companies. From the perspective of corporate operations, successful products have created successful brands. Wang Wenli said that in the future, Baza Tea Industry will continue to be committed to the creation of products, providing high -quality products for Chinese tea consumers, and bringing the ultimate consumer experience.

The ultimate pursuit of the product has created an indispensable position in the tea industry in the tea industry. At the meeting, Bama Tea also released "Leading", "Tax First", "Smart Tea Garden Construction", "Digital Supply Chain Construction", "New Retail Leading", "Store Leading", "Science and Technology Empowerment", "Standard Output", " The top ten achievements of intelligent warehousing logistics "" Four Great Ball Ball Fight ", guests and netizens have witnessed the new pattern of Baza Tea Industry in digital, high -end, and brand -based positioning.

Data show that in 2021, the business income of the owner of Bama Tea exceeded 1.7 billion yuan, and there were more than 2,600 stores across the country. As a national leading enterprise and one of the leading enterprises in Fujian tea industry, Bama Tea Industry, use high -tech means to realize the intelligentization of tea gardens, intelligent processing, high -quality products, high -end channels, and informationization of management informatization. The major achievements of the tea industry and tea technology are representative tea companies that actively practice the development of "three tea coordination".

Jiang Nanchun, chairman of the Board of Directors of Focus Media, gave a keynote speech at the forum site

"Don't pursue short -term pleasure, brand is the foundation of long -term competition." Jiang Nanchun, chairman of the Board of Directors of Focus Media, said that creating a brand deeply popular is a continuous free traffic. Only the brand power can increase the conversion rate of traffic. Product premium ability.

As the leading Internet marketing service provider in China, Focus Media and Bama Tea also signed a brand detonation plan strategic cooperation agreement at the forum site.The two parties will complement each other through its advantages to deepen the connotation of the brand of Bama Tea with high -end products. The branding growth of Bama Tea Industry will also become a new sample of digital marketing for Focus Media.This forum is hosted by the Anxi Tea Academy of Fujian Agriculture and Forestry University and hosted by Bama Tea Industry. It will be provided by Xinhua News Agency to provide multi -platform live broadcast support, covering more than 10 million network users.(Su Haiyan, Liu Chang)

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