The integration of cultural tourism makes the Winter Olympic heritage more energetic

On July 16th, 2022 (2nd) Jingzhang All -season Sports Tourism Carnival opened at the National Ski Center. The theme of the activity is "Vitality Jing Zhang Xiangxiang", adheres to sports traction, cultural empowerment, and tourism driving. It aims to shape the brand IP of the Jingzhang Sports Cultural Tourism Belt and cultivate a model for the integration of sports and cultural tourism. How to build the Jingzhang Sports Cultural Tourism Belt? How to make the Winter Olympic heritage such as "Snow Ruyi" better serve the public? How to create a dynamic tourist destination, give it a unique "net red" temperament, and continue to "popularize"? This is not only the topic of thinking about the cultural tourism department, but also the beautiful expectations of the people.

The Great Wall is majestic, mysterious in the castle, and the distant mountains are stacked ... Summer Zhangyuan earth, the scenery is infinitely beautiful. As the Jingzhang Sports Cultural Tourism Belt is formed, there are more and more places where Zhangjiakou looks good and fun. To create a vitality city, "highlight" is the key, and the high value unlocks the "traffic password". Not only Zhangjiakou, each dynamic tourist destination should have visual aesthetics, fully showing personal quality. Looking at the "Yan" era, "check -in", "Internet celebrity", "trend" ... such vocabulary has been frequently searched by people, and it has also become the goal of the integration of new cultural tourism. Therefore, in addition to visual marketing, a tourist area wants to "break the circle", but also work hard to dig into the cultural heritage. It has history, taste, and highlights.

Of course, the vitality of cultural heritage is not only limited to high -value "highlights". It should be more high -quality presentation of cultural taste and cultural elements, and it is a display of unique regional style and cultural scenes. Let the old villagers change new appearance, make the old scenic spots fashion, create new consumption scenarios, and continuously upgrade the cultural connotation and format quality, so that the cultural tourism place can "forever youth".

For example, Chongli Winter Olympic Ice and Snow Tour, a pair of EMU trains to and from Beijing and Chongli every day. The audience visited the Olympic Games and went to Genting Paradise Ski Resort, Taiwu Snowfield and other places to experience the fun of skiing. The local government continued to create explosive models Tourism products have set off a wave of high -quality development of the post -Olympic economy. Zhangjiakou Mingdekou Street reappears the glorious commercial and trade scenarios of the Grand Gate in that year, creating the penetration atmosphere of the Ming and Qing dynasties and the new century's poetry, and business exchanges, attracting young people's immersive experience, substitution experience, and high -frequency "check in"; Introduce the cultural space that integrates historical and cultural elements and modern technology, and links cultural and creative products with long history of local history to carry out marketing activities. Tourism consumption injects new vitality.

The offline "suction" is also inseparable from the wonderful presentation. In the context of the epidemic, the cultural tourism cause has been greatly impacted. Even so, there are still many cultural and creative departments, cultural tourism places, and cultural space. They continue to tap the charm of cultural heritage and use the Internet to "out of the circle." For example, Henan Satellite TV's Spring Festival Gala "Tang Palace Night Banquet" appeared in a stunning appearance. On the vibrato, the "Miss Telling Miss Sister" of the Night City of Xi'an Datang is popular all over the network ... These wonderful interpretations have become a new cultural window.

At present, the transformation of cultural tourism consumption is coming, and the rise of emerging tourism consumer groups, which means that a cultural tourism destination is to create a variety of different types of consumer space. By launching the diversified cultural tourism products of the whole, full -season, and the whole people, Attract more domestic and foreign tourists to check in, stimulate greater consumption potential, and transform the soft power of the style into economic hard power and regional competitiveness.

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