"Four Beauty" in western Yunnan, beautiful and beautiful!

Author:Yunnan released Time:2022.07.15

On the afternoon of July 15th, the special press conference of Dali, Lijiang, Nujiang, and Diqing in Yunnan Province was held in the Haiji Hall to introduce the relevant situation and answer questions from reporters.

Photo by Liu Tong

Dali Bai Autonomous Prefecture

Dali

Is the only Bai Autonomous Prefecture in the country

It is the historical root of Yunnan's long culture

Beautiful epitome of mountains and rivers style

The best window displayed to the outside world

It is the place where General Secretary Xi Jinping cares about concern

Is a place to remember nostalgia

Zhang Cheng

Since the 18th National Congress of the Communist Party of China, Dali has ushered in the golden period of tourism transformation and upgrading and leapfrog development. Especially in January 2015, General Secretary Xi Jinping visited Dali for inspection, and Dali's popularity and influence were further improved. The Dali State Party Committee and the state government adhere to the goal of high -quality development, promote the prosperity and development of cultural undertakings, and promote the comprehensive transformation and upgrading of the cultural tourism industry.

During the "Thirteenth Five -Year Plan" period, a total of 220 million tourists at home and abroad received 83.3%year -on -year, and the total tourism revenue was 352.4 billion yuan, an increase of 172%year -on -year. The proportion reaches 19.9%. In 2021, a total of 44.518 million tourists at home and abroad were received, and the total tourism industry revenue was 53.948 billion yuan.

In the first half of 2022, a total of 26.9572 million tourists at home and abroad were received, and the total tourism industry revenue was 34.238 billion yuan. Since July, with the improvement of the epidemic situation and the summer tourist season, the number of tourists entering Dali has increased. From July 1st to 10th, Dali State has received more than 2.3 million tourists, and the tourism industry has a strong momentum.

Excellent creation has repeatedly won new achievements

The large white drama "Our Lady of Yucheng" includes all the highest prizes in the drama of "The 13th New Theater Show of Yunnan Province", and was selected as an excellent work of the 2019 China Good Opera Network Show; The Chinese Culture and Art Government Award Model Nomination of the Award "and the new drama award of the 14th new repertoire of Yunnan Province; the lantern drama" Wang De San "was selected into the national red tourism performing arts innovation achievements, and the state of art creation showed a continuous prosperity. The movie "New Five Golden Flowers" and "You Are My Bunch" has been released around the Spring Festival.

Public service supply to release new vitality

13 libraries, 14 cultural museums, 112 township comprehensive cultural stations, 1157 village (community) comprehensive cultural service centers were built in the whole state, forming a state -level -led, county seat as the backbone, towns as the backbone, village (community) Service network for terminals. Dali Prefecture was shortlisted for the "East Asian Cultural Capital" candidate city; the "embedded" service of innovative community culture has created a number of the most beautiful public cultural spaces and the most beautiful reading space such as Weishan Wenhua College and Pioneer Shaxi Bai people. The "Artistic Popularization" Cultural Volunteer Service Project of Dali Prefecture was named the National Demonstration Volunteer Service Project of the "Spring Rain Project" in 2021. Fenghua Xueyue · Nostalgia Dali "Chinese contemporary art master Dali Gaidi works exhibition is very popular.

Cultural heritage protection and utilization to a new level

There are 719 non -heritage projects in the state, including 18 national levels, and 2,344 representative inheritors of non -heritage projects, including 12 of them. The "Regulations on the Protection of Dali Prefecture" is promulgated and implemented, the construction of the Dali National Cultural Ecological Protection Experimental Zone is promoted solidly, and the non -heritage exhibition center of the Dali Cultural Ecological Protection Experimental Zone and the Dali and Weishan Non -Heritage District will be built. , 10 "non -heritage+tourism" demonstration sites, cultivate "Li Xiaobai" handmade silver pots, "Zhenzhen", "Blue" tie -dye, Jianchuan woodcarving and other well -known non -heritage brands. Bai Zhayan inheritance section Yin Kai was shortlisted for the 2021 "Chinese Non -Heritage Person". The annual output value of Heqing silver instruments reached 2.6 billion yuan. Heqing Xinhua Village was rated as "China Taobao Village"; the annual output value of Jianchuan woodcarving exceeded 400 million yuan; Employment service brand.

Source: Visual China

New breakthroughs in the development of the cultural tourism industry

More than 300 cultural tourism projects have been implemented, and a total of more than 20 billion yuan has been completed. Overseas Chinese Town, Sunac and other large cultural tourism companies have landed in Dali. Hilton, Dali International, Wingdig, and Plants and other high -end hotels have been completed and operated. The full coverage project of high -quality hotels has been steadily advanced, and 50 half -mountain hotels such as Mustea Yangshan and Xilinyuan have been built. A number of major projects such as the Dali International Resort Project of Yunnan and the International Holiday Project of Putud Futu landed on the ground. Travel integration new products and new formats have continued to emerge. All 21 scenic spots above 3A levels have been completed in smart scenic spots; promoting the intelligent transformation of the Smart Corridor of Erhai Ecological Corridor to the construction of a number of intelligent projects in the province in the province such as Diger Cultural Tourism Resources Digital Twin Platform. , Drone Performance Show and other night economic projects.

Data map

Destination brand quality continues to rise

Accelerate the establishment of the 5A -level scenic spots of Jianchuan Shaxi · Shibaoshan, Yang Shimen Pass, Shuanglang Art Town, and comprehensively start the creation of 11 -level reserve scenic spots at the 4A -level reserved scenic spot in Tianlong Babu Film and Television City and the Dali Ocean World. There are 30 scenic spots. Dali Prefecture was included in the first batch of national culture and tourism consumption pilot cities. Dali City was awarded the national -level global tourism demonstration zone. Shuanglang Town, Xinhua Village, etc. were selected as key rural tourism towns and key villages across the country. The case of Shaxi Town, Jianchuan County was selected into the 2021 World Tourism Alliance Tourism to help rural revitalization. The Red Army Long Expenses, including Dali, including Dali, including the Centennial Centennial Red Tourism Boutique and 5 provincial party history learning education experience demonstration lines. Photographed by Binyan

The image of Dali Cultural Tourism has been newly improved

Create a cultural tourism media matrix integrating "network, end, micro, and journal", deeply dig resources such as ecological Dali, cultural Dali, nostalgia Dali, etc., and concentrate their strengths to create a good Dali "guest card". "There is a kind of life called Dali" and "China Best Love Confession Land" selected for the teaching of the Ministry of Culture Travel Propaganda Promotional and Promotion Training Cases. Release Dali Best Love Confession Map H5 special pages and "Dali destination wedding industry development report", launch 29 "Dali best love confession land" punching point, 5 confession routes, Douyin "there is a kind of life called Dali" topic topic The playback volume of the playback is 3.74 billion times, and the topic of "China's Best Love Confession Dali" has exceeded 180 million times. The program of "The World of Arts and Great-Dali Prefecture · Jianchuan County" program was broadcast on the CCTV-3 and the new media interactive platform "Central Video".

Market supervision and cultivation presents new results

Strictly follow the order of governance of the cultural and tourism market, and the eight special rectification actions of the "Governance of Ranning and Qingyuan" have been fully carried out. Establish and improve the public opinion monitoring mechanism of cultural tourism, and the efficiency of complaint case disposal has been comprehensively improved. The "Caiyun Action" of civilized tourism has been widely developed, and the integrity evaluation of the travel format is successfully completed. Carry out the pilot construction of tax control throughout the province, and improve long -term mechanisms such as no night and "30 days without reason" and other long -term mechanisms. Through the publicity of the Red and Black List, the linkage of law enforcement officers, and the interviews, the tourism market has been multi -pronged.

Formulate the multiplication cultivation plan of the cultural tourism market, introduce the incentive policy of supporting travel agencies and tourist scenic spots to restore operating development, and temporarily withdraw 62 travel agencies of 5.78 million yuan in tourism service quality margin; recommended tourism companies to apply for provincial -level funds, 2 tourism performances Enterprises and eight travel agencies were selected as provincial -level bailout subsidies for publicity lists, and completed 6 newly added mobile loan discount declarations for cultural tourism companies. In the province, the province has introduced policy support for travel agencies and A -level scenic spots to restore the development of operations, and has cumulatively redeemed a total of 7.6 million yuan in rewarding funds in the top ten of the 2020 and 2021 comprehensive evaluation. Give key cultural tourism enterprises with difficulty in operating difficulties.

Erhai scenery Zhang Chengcheng

future

Dali Prefecture will play a maximum extent

Dali historical and cultural advantages, beautiful landscape advantages

Advantages of natural resources and regional central urban area advantages

Promote the high -quality development of cultural tourism transformation and upgrading

Strive to the end of "Fourteenth Five -Year Plan"

The total number of tourist receptions in the state exceeds 56 million people

The comprehensive value added of the cultural tourism industry accounts for more than 1/3

Total revenue exceeds 100 billion yuan

The value -added of the cultural industry accounts for 2.8% of GDP

Cultivate the tourism industry into the economic development of the whole state

Leading pillar industry

Construction of Dali into a fame

Historical and cultural cities, international tourism cities and famous tourism cities

Demonstration Zone of Western Diantian Tourism Ring Road

The following ten tasks will be done

Create a batch of artistic masterpieces. In -depth implementation of the literary and artistic prosperity plan and famous products, famous masters, and famous works, and do a good job of creating works such as "Thinking of Love to Dali", "Dali Dali" and "Flowers" and other works, and welcomes the 20th National Congress of the Party with literary and artistic boutiques.

Build a group of most beautiful public cultural spaces. Implement key public cultural projects such as the Bai people's excellent traditional culture inheritance and development demonstration base, and promote the establishment of the "East Asian Cultural Capital". Innovate the "embedded" service of community culture, create a group of "the most beautiful public cultural space" and "the most beautiful reading space", and illuminate the "beauty of Dali" with "the light of culture".

Create a group of cultural heritage exhibition centers. Promote the integration of cultural relics and tourism, and actively apply for education demonstration bases for the National Memorial Hall. Promote the digital and intelligent construction of museums, and launch a number of research exhibition exhibitions. Reform and improve the non -heritage exhibition center of the Dali Cultural Ecological Protection Zone, and build a number of rural rejuvenation of non -genetic inheritance bases, biography and "non -heritage+tourism" demonstration sites.

Traditional Bai Tie Dye Dyeing Information Map of Zhoucheng Village, Xizhou Town

Implement a batch of key cultural tourism projects. Strengthen the precision investment promotion of the cultural tourism industry, and introduce a large -scale, strong, high -quality project and good projects. Further improve the planning level of the "35102" project, and promote the high efficiency of the project with high -quality planning.

Create a group of high -quality cultural tourism brands. Fully launched the creation of Dali Cang'er's world -class tourism resort, and promote the establishment of 5 national tourism resorts including Shuanglang Art Town. Accelerate the establishment of a national tourism demonstration area for Jianchuan County, and promote the establishment of three national -level tourism and leisure districts in Nanzhao Ancient Street, Ancient City of Weishan.

Cultivate a number of new cultural tourism integration products. Accelerate the launch of new formats and new products such as cultural heritage tourism, group building tour, gourmet tour, ecological tourism, and build a number of wedding destinations, food and leisure districts, cultural and cultural relics and scenic spots, research travel bases and other cultural tourism products. Fully build a Dali International Care Tourism Demonstration Zone. Build a group of best tourism. Accelerate the full coverage of high -quality hotels, build a group of high -quality hotels, "Ban Mountain Hotel" comprehensive travel service products, cultivate a number of high -level tourism homestays that meet industry standards, create local tourism accommodation brands, comprehensively improve the quality of Dali tourism and accommodation industry And influence.

Create a group of most beautiful nostalgic cultural tourism belts. Digging in the cultural connotation of "nostalgia · Dali", creating 10 "most beautiful nostalgia", including the ancient town of Fengyu; the creation of the Erhaihai West National Rural Revitalization Demonstration Park, creating a number of ecological belts, cultural belts, and organic unity of development bands. "China's Most Beautiful Nostalgia Belt".

Fang Yunqiang Photo

Cultivate a number of cultural tourism benchmarking enterprises. Introduce the development of cultural tourism projects at home and abroad, and cultivate leading tourism enterprises in the state, and support state -owned enterprises in state -owned enterprises to make strong cultural travel main businesses.

Introduce a number of publicity and marketing activities. Planning the Chinese Dance Festival · Dali Dance Season, Dali International Film Association, Dali Rural International Film Week, Dali International Poetry Festival and other activities. Focusing on the IP of the cultural tourism IP of various counties and cities, we will organize a publicity and interview activity with the theme of counties and cities every month, accelerate the establishment of national cultural tourism consumer cities, build local special night travel shopping demonstration districts, and use "branding" to light up "night" economy".

Photo by Yang Jipei, Erhai Lake, Cangshan

Cangshan Laughing Welcome guests

Erhai Feifan Zhuang painting

This is Dali

Lijiang City

Lijiang

Revitalize because of culture and because of tourism

It is the Southwest Silk Road and

The unique city of Chama Ancient Road

Photo by Yang Zhihui, Ancient Town of Shuhe

Lijiang City has a total area of 20,600 square kilometers, with 104 attractions and 19 in A -level. It has the three items of Laojun Mountain in the core district of the World Cultural Heritage of Lijiang and World Natural Heritage "Sanjiang Tongliu". Crown. Lijiang is the intersection of multiculturalism such as the Naxi, Yi, and Dai people. The national culture is colorful, and performing arts brands such as "Impression Lijiang" and "Lijiang Eternal Love" are well -known at home and abroad.

With beautiful natural scenery, long and splendid national culture, rich and colorful folk customs, and the living environment of heaven and man, they have successively won Chinese historical and cultural cities, national key scenic spots, national garden cities, national sanitary cities, and global people. A number of honors such as outstanding cities in the world and the world's most attractive tourist cities.

Photo by Yang Zhihui, the night scene of Dasan Ancient City

Grasp wisdom, help, and add quality

Strengthen smart tourism construction. With "one mobile phone tour Yunnan" as the core, focusing on the six elements of tourists "eating, living, traveling, traveling, purchasing, and entertainment", we will build smart tourism, tourism integrity, new tourism marketing, fast disposal of complaints, global tourism development, new tourism The six major ecological systems effectively connect tourists' needs, merchant services and government supervision, and allows tourists to get a new tourism experience. All A -level scenic spots in the city are launched on the "one -machine game" platform to fully realize online appointments; hand -drawn maps, voice guides, codes scanning face, smart toilets, and AI consciousness are fully covered by hand -drawn maps, voice guides, codes scanning face, scanning code, scanning code, scanning code, scanning code, scanning the code, smart toilets, and AI. A series of new tourism services and new experiences such as face -brushing consumption, robot tour, and physical interaction were launched in 193 smart parking lots.

Promote the construction of smart scenic spots first. Lijiang Ancient City seized the opportunity of the "smart town" construction, based on the integration of digital technology and historical ancient city, completed 7 projects including 5G unmanned sightseeing vehicles, Ming Kitz Liang Stove and smart parking; The integrated platform and intelligent application pattern have accumulated experience in the construction of smart scenic spots in the province and explored the road.

Bi Yan Photo

Grasp supervision, excellent services, tree brands

Increase supervision of the tourism market. Strengthen the "1+5+14+X" tourism complaint disposal mechanism, increase the supervision of linked law enforcement, further promote the "30 days without reason return", establish and improve the integrity evaluation mechanism of market entities, continue to consolidate and expand the results of the tourism market order rectification results Essence

Innovate management service model. Establish a thousand -person tourist volunteer service team consisting of party members, young students, tourism practitioners, etc., to normalize travel volunteer services, combined with the elevation and climate characteristics of Lijiang, to provide tourists for free ginger soup, drinking water, and smart medical emergency equipment Essence

Improve the image of tourism brand. Formulated and introduced the "Building a World Cultural Tourism City to Enhance the" Cultural Lijiang "brand three-year action plan (2022-2024)", focusing on creating "red Lijiang, colorful Lijiang, nostalgic Lijiang, art Lijiang, creative Lijiang", and strive to build "red culture Promote demonstration bases, national cultural inheritance demonstration bases, historical and cultural protection demonstration bases, literary and artistic creation demonstration bases, cultural and creative industry demonstration bases ".

Innovate and promote marketing. With the theme of "reluctant Lijiang", "soft time, leisure Lijiang", it enhances the recognition and reputation of Lijiang tourism.

Bi Yan Photo

Grab integration, produce boutique, promote upgrade

Promote the integration of cultural tourism. Promote the construction of national culture and tourism consumption pilot cities, and create a cultural and tourism consumer brand project of "Tianyu Liufang · Cultural Tourism Collection". Promote the construction of national cultural ecological protection demonstration zones, create 9 cultural relics activating tourism products including Bai Shamao, "Meeting Mufu", and launch the cultural and non -heritage -themed boutique tourism routes. Create a number of new cultural formats such as the "Cultural Institute", "City Study", "Cities Study", "Script immersive experience space", such as Honggu Path Art District, Sanlian Bookstore, Lijiang Ancient City Xuxiake Memorial Hall, Snow Mountain Art Town, etc. Upgrade to experience. Photo by Biwu, Benu Lake

Cultivate "tourism+" and "+tourism". A group of comprehensive experiential tourism destinations represented by buildings and Lanjie, Mediterranean Resort, and Star Trust Camp; improve the ecological trek -foot tourism routes of Lijiang Tea Horse, Yulong Snow Mountain, Lugu Lake, to build La City and Sanchuan Rural Complex Wait for rural tourism products; hold festival events such as the Gryffindor Bicycle Festival, Snow Mountain Music Festival, Camellia Ancient Walking Tournament; Travel, sports+tourism, research+tourism "and other industries are integrated.

Photo by Yulong Snow Mountain

Next step

Lijiang will follow the Provincial Party Committee and the Provincial Government

For Lijiang to build a "world cultural tourism city"

Positioning requirements

Adhere to characteristic, intelligent, and innovative direction

Promote the prosperity and development of the cultural tourism industry

The first is to expand tourism development space

Grasp the opportunity of the construction of western Yunnan Tourism Ring Road. In accordance with the concept of "only one scenic spot in Lijiang", the overall layout of "two wings, two districts, and four rings of the area, and four rings" has been tightly transformed from the ancient city of snow mountain tourism to the whole region tourism.

The second is to improve the quality of tourism products

Continue to implement the "tourism+" and "+tourism" strategy, comprehensively promote the iterative upgrade of traditional scenic spots, promote the integration of the entire industry industry, and create a world -class and domestic leading healthy life destination.

Photo by Bi Bi, which is visible to the bottom

The third is to promote the deep integration of cultural tourism

Adhere to the "Cultural Plastic Travel, Traveling to the Wenwen", promote the healthy interaction and deep integration of cultural tourism, create a new IP of "reluctant Lijiang" tourism, and enhance the influence and radiation of Lijiang cultural tourism brand.

The fourth is to improve the construction of "smart tourism"

Persist in starting with the "management side" and "tourist side", relying on "one mobile phone tour Yunnan", continuously improve the level of digitalization and intelligent tourism services in tourism management, and create a "smart tourism" benchmark and national model in the province.

"There is only one scenic spot in Lijiang"

Welcome to the guests of Baifang warmly

Nujiang Lang Autonomous Prefecture

Murmur

It is the only Dai Autonomous Prefecture in China

Located in northwestern Yunnan

West and Myanmar are adjacent to Burma, connected to Tibet in the north

Diqing, Lijiang, Dali, and Baoshan in the southeast and province are connected

Special geographical location, climate conditions

The history of topography and social development

Created a unique natural landscape and national culture

Photo by Li Shouhua, a new look of Liugu City, Nujiang Prefecture

Under the strong leadership of the Provincial Party Committee and the Provincial Government, Nujiang Prefecture puts the development of tourism in a more priority position, and the global tourism has initially achieved results. Build a national wetland park, one national forest park, 1 Chinese beautiful leisure village, 2 most beautiful villages in China, 2 national red tourism classic scenic spots, creating 1 4A -level scenic spot, 8 3A -level scenic spots, 1 province At the night culture and tourism consumption gathering area, 1 provincial tourism town, 6 provincial tourism villages, 7 provincial -level beautiful villages, 39 provincial forest villages.

In the first half of 2022, Nujiang insisted on the prevention and control of the epidemic and the development of cultural tourism in one hand. The tourism economy of the whole state was steadily good. A total of 3.9852 million domestic tourists received 3.475 billion yuan in tourism revenue. Completed 866 million yuan in tourism, an increase of 493.15%year -on -year.

Duolongjiang Township New Appearance Source: Xinhua News Agency

Murmur

Is an important ecological barrier for the southwest of the motherland

There are more than 3,000 high -level plants in Nujiang, and more than 1,500 types of animal and plant species are included in the protection. The higher plants owned account for more than 20%of the country, and vertebrates account for more than 25%of the country. It is known as the "Biological Species Gene Library" and "World Natural Museum". One of the species distribution centers belongs to the national key ecological function zone. The forest coverage rate reaches 78.9%, with national Gaoligong Mountain Nature Reserve and Yunling Provincial Nature Reserve. The excellent index of ecological environment such as water, gas, and soil ranks among the forefront of the province.

In August 2020, General Secretary Xi Jinping made an important instructions on the biological safety of Gao Ligongshan, and provided a fundamental following direction for the protection of Gao Ligongshan for the protection of Gaoligong Mountain. The first barrier to protect the country's southwest biological safety.

Gaoligong Mountain a scene

Murmur

It is the secret place to feel the national characteristics of the nation

There are 21 ethnic minorities including the Dai, Dulong, Pumen, and Nu people in the Nujiang River, accounting for 93.96%of the total population. It is the most national category and the most young people in the country. The "direct zone" of the nation is also one of the best -preserved areas of native ethnic culture. It is known as the "living fossil" of the development of human society. The ethnic festivals such as the "Broad Seasons", the "Flower Festival" of the Nu family, and the Dulong "Kaichang Wajie Festival" are gorgeous. Multi -ethnic groups have bred a multi -ethnic culture and unique humanistic style, and promoted all ethnic groups here to reproduce, watch and help, and coexist in harmony. The Eighth Batch of "National Solidarity and Progress State of Nationality" was named by the National Civil Commission. Haku Village, Dulongjiang Township, Haru Waterfall

Murmur

It is a tourist destination that appreciates the charm of Takayama Canyon

The area of more than 98%of the Nujiang River is an alpine canyon, which is located in the core area of the "Sanjiang River" world natural heritage. Among the 55 types of landscape types of the Chinese Scenic Area, Nujiang Prefecture has many types of landscapes except desert and marine landscape. The colorful geological geological museums on the planet, the natural landscape expo garden.

From east to west, the Nu River has Yunling, Biro Snow Mountain, Gaoligong Mountain, and the four mountains of Lica Mountain. The 300 -kilometer Grand Canyon's altitude from 700 meters to more than 5,100 meters. The height difference is huge, the climate is diverse, and the geology is peculiar. It concentrates world -class natural landscape resources such as stone moon, Bingzhong Luo, Nujiang First Bay, Dulongjiang, Gaoligong Mountain.

Photo by the Dian Golden Monkey Ma Xiaofeng in the Nujiang River

Murmur

It is Kang Yang's physical and mental integration of natural heavenly heaven

The Nujiang Grand Canyon is one of the best areas of the Chinese forest ecological environment. It is a veritable natural oxygen bar. It has the most natural and freshest ingredients. Bamboo leaf vegetables, black loose, and wild cinetakes are all over the state. The grass fruit industry is included in the advantageous and characteristic industrial clusters of the Ministry of Agriculture and Rural Ministry, and the output accounts for one -half of the province and one -third of the country. Nu Bibibao, Laowo ham, lacquer oil chicken, etc. are all unique food culture and unique style of traditional ethnic minority. Nujiang is a paradise for outdoor expedition sports enthusiasts. It is a golden waterway for kayak players around the world. It is called the "Wild Water Resort". The international and domestic leather boat wild water competitions were held for 5 consecutive years. It was listed as the "Belt and Road · Colorful Yunnan" series of brand events. It successfully created a top ten boutique lines for Chinese sports tourism and promoted the sustainable and healthy development of Nujiang sports industry and tourism industry. Essence

Photo by Li Wensheng

Beautiful Nu River

Nu River of Passionate Heroes

Welcome!

Diqing Tibetan Autonomous Prefecture

Diqing

Tibetan means "auspicious place"

Located at the junction of Yunnan, Sichuan, Tibetan provinces (regions)

Culture and tourism resources

Diverse ethnic culture

Harmony of man and nature

With the four well -known tourism brands in the world

"Shangri -La", "Sanjiang River", "Meili Snow Mountain", "Tea Horse Ancient Road"

Known as the pearl on the crown of Yunnan Tourism

Photo Conferry, Propaganda Department of Diqing State Committee of Pudatcuo Park

In recent years

The impact on the epidemic

Diqing Prefecture has continuously strengthened policy tilt

Help cultural tourism recovery

Plaster "Shangri -La" famous

Golden signboard

Formulate a three -year action plan to promote the high -quality development of tourism. Carry out scenic spot improvement projects, hotel supporting projects, cultural tourism integration projects, tourism industry innovation projects, tourism market subject multiplication projects, tourism value chain extension projects, smart tourism and tourism infrastructure supplement shortcomings, tourism promotion projects, brands bright The "Top Ten Projects" such as engineering and talent promotion projects have promoted the high -quality development of the cultural tourism industry.

Photo of the Propaganda Department of the Diqing State Committee of Merri Snow Mountain

Actively implement a series of policies and measures for the country and province to accurately do the prevention and control of epidemics and accelerate the restoration of tourism and stabilize and stabilize the economy. Strengthen positive policy incentive guidance and multiple measures to comprehensively support, expand tourism consumption, and help the cultural travel industry rescue difficulties and resume development. Diqing will also cooperate with cultural tourism companies to carry out marketing activities of "eating, living, traveling, traveling, purchasing, entertainment", carry out fare discounts with airlines, link ticket reduction activities for the scenic area, issue cultural tourism consumer coupons, etc. , Promote the revitalization of the Diqing Cultural Tourism Market, and actively attract customers into "incense."

Photo by Zhang Jianguo, the ancient city of Ducker

Efforts to build a global tourism, enrich product supply, and increase tourist experience. Nowadays, people's tourism concepts are gradually changing, and more and more people like to travel freely and self -driving. At present, scattered customers have become the main market for the market. As an important tourist destination on the western Yunnan Tourism Ring Road, Diqing will combine the advantages of tourism resources and market demand characteristics on the basis of the existing "Shangri -La" brand image of the existing world. Supply, develop personalized and diverse new tourism and new products, develop overall experience, interactive, and participating global tourism models, enrich the connotation and extension of the world's "Shangri -La", and realize a good connection between products and markets.

Photo Conferring in the Forestry and Grassland Bureau of Yunnan Province

Focus on improving traffic infrastructure and improving the conditions for tourism. Diqing is the intersection area of three hot spot tourism areas in northwestern Yunnan, southwestern Sichuan, and southeast of Tibet. It is the North Gate of Yunnan to Tibet and Tibetan County, Tibet. Important channel. At present, Shangri -La Airport has resumed the opening of Beijing, Shanghai, Guangzhou, Chongqing, Chengdu, Lhasa, Kunming and other provinces. Last year, Shangri -La's to Lijiang Expressway was opened. The Lixiang Railway will be opened to traffic soon, which greatly shortens the traffic cost and time cost of tourists entering Diqing. Photo by Lausanne Yangzong

Efforts will be made to improve the tourism management service mechanism, improve the level of intelligent tourism in Diqing, continue to rectify and standardize the tourism market, create an excellent tourism experience and business environment, and provide high -quality and efficient services for cultural tourism companies and tourists.

Shika Snow Mountain Scenic Area Ala Qingbo Ranch Source: "Diqing Daily Media" WeChat public account