Bai Yizheng, Director of the Youth Working Committee of the China TV Drama Production Industry Association: Use short videos to mine Chengdu's "hidden surface"

Cover Journalist Lai Fangjie Intern Dai Jianglan

Character business card:

Bai Yizheng, director and CEO of the Youth Working Committee of the China TV Drama Production Industry Association, the founder and CEO of Linghe Cultural Media (Shanghai) Co., Ltd., graduated from the director of the Central Academy of Drama in 2000, and cooperated with Zhang Jizhong as "Tianlong Babu" in 2002 Screenwriter, the show won the 22nd China TV Golden Eagle Award Excellent TV Series Award. Since entering the film and television industry, Bai Yizhen has participated in more than 40 film and television works and has won more than 10 honorary titles.

Bai Yisu

As a deep farmer in the film and television industry, what changes did he see in the three short video contests? What are the suggestions for Chengdu's future short video development direction? What do you think of the development of the entire short video industry?

On July 15th, at the launching ceremony of the fourth image Tianfu • City short video creation contest, Bai Yizhen was interviewed by cover journalists.

From the landmark scene to the cultural connotation

The combination of humanities and environment is a better solution

I witnessed the three -time video Tianfu · short video creation contest. Bai Yizheng discovered some changes in the short video content. "In the previous few sessions, more videos of urban business cards, including some famous landmarks and scenes. This year At the beginning, there are more humanistic characteristics, and the audience can see the appearance of a city through the perspective of the character. I think this change is quite interesting. "

In his opinion, in the past, everyone could only see the external state of Chengdu from the video. Now it can pay more attention to the humanistic connotation of Chengdu. This is a huge progress and improvement. "I hope to see some more interesting content in the future, which can reflect the combination of local humanities and environment in Chengdu."

Dig in Chengdu's "hidden surface"

Promoting the development of cultural tourism is the significance of video communication

When it comes to Chengdu's future publicity direction, Bai Yizhen believes that promoting the development of cultural tourism is the greatest significance of video communication.

"Cities like Chengdu, I personally feel that you don't need to do too much publicity, everyone is willing to come. But if you give us more things other than cognition, the unknown things in Chengdu through short videos are more deeper. Showing, letting foreign tourists not only see the scenery and food of Chengdu, I think this meaning is great. "Bai Yizheng said.

Developed short video field

None of the duration and presentation method cannot be set up

For the optimal duration of short videos, Bai Yizhen said that he was not sure, "because the subject matter is diverse, and there are many ways to spread, including short videos and short dramas that have been popular recently. They have just started. It is only two or three years in the industry, so we can't judge how long it can achieve the best communication effect. For example, in the past, we thought it would be better in two or three minutes, but in recent days In contact, we found that they hope that the video is longer, which can be five minutes or even seven minutes. "

The current way of watching the short video is mainly played through the mobile phone, but Bai Yizheng found new changes in the project work. "Recently, when the platform talks with us some similar projects, I hope to make a horizontal screen. Because the picture quality of the horizontal screen is better, the picture composition and the overall picture expression is more complete. "

"I think this track is under development, and it is also slowly exploring. At present, it is not the best way to position the length of time. If the video content is good, it doesn't matter No matter how short the video is, the user may be left directly. "

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