Lile Shandong ｜ Weifang: [Create East Asian Cultural Capital] Digital empowerment, revitalize Fangzi

In order to help Weifang create the "East Asian Cultural Capital", vigorously promote and promote the excellent traditional "East Asian Cultural" resources in our district, the Grand Tourism Bureau of Fangzi District, Weifang City takes the first "Non -Heritage Store Festival" as an opportunity to rely on the digital e -commerce platform To revitalize the traditional non -heritage resources in our district, further enhance the influence of non -heritage cultural influence in our district, let more people see "non -heritage", understand "non -heritage", and let the beautiful non -heritage flowers bloom gorgeous by the people.

In the past, most of the non -genetic inheritors sold non -heritage products through "verbal passage", and the scope of sales often has great regional limitations. This year, with the strong support of the government, the innovative attempt of the non -genetic inheritance of Fangzi District has tried online live broadcast and online sales, further completing the non -heritage culture from offline to online, behind the scenes to the stage, walking from the countryside, walking from the countryside, from the countryside The change in the city has greatly led to the recovery of the local non -heritage industry.

The Liuli engraving technology products in our district rely on Douyin, Taobao, Jinan Huimin Season tickets, Pinduoduo and other online platforms for live display and sales. On the day of the live broadcast, more than 3,000 fans accumulated during the non -heritage shopping festival, further enhancing the popularity of the network and accumulating online traffic.

The mahogany embedded silver products of Weifang Kite Embedded silver factory not only rely on the non -heritage space Douyin platform of Shizhenyuan, but also shake and shake, Weifang's good technology and many other online platforms to display and sell digital non -heritage products. Realize online stores and on -sheet sales. At the same time, during the non -heritage shopping festival, online celebrities were invited to live live broadcasts to show the audience with mahogany and silver skills. Enhance the social influence of "East Asian Culture".

In the next step, Fangzi District Cultural Tourism Bureau will learn from experience, continue to broaden the development model of "non -heritage+e -commerce", and combine intangible cultural heritage with e -commerce platforms to more in -depth combination to build non -genetic inheritors and consumption. The communication platform of the person provides consumers with non -heritage "genuine" through the "face -to -face" sales model, allowing more people to feel non -heritage charm, and continuously promote the transformation and upgrading of non -heritage products and non -heritage industries. The capital of cultural capital is injected into cultural motivation.

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