Lile Shandong ｜ Weifang: [Create the Capital of East Asian Cultural Capital] Qingzhou Create the "Non -Heritage+" model to promote the integration and development of cultural tourism

As one of the ancient Kyushu, Qingzhou, a national historical and cultural city, an excellent tourist city in China, and the first batch of national tourism demonstration zones. In recent years, Qingzhou has coordinated and integrated development, and has made every effort to build a new pattern of tourism co -construction and sharing, promote the new rise of the millennium ancient city, and help the construction of East Asian cultural capital. Qingzhou intangible cultural heritage resources are very rich, and the inheritance vitality bursts out. In the social background of the development of intangible cultural heritage, it is organically combined with cultural tourism. Planning and productive opening up, transforming non -heritage resources into tourism products through the "non -heritage+" model. While obtaining social benefits, it has also achieved good economic benefits and promoted the protection and continuation of intangible cultural heritage.

One is a non -heritage plus acting. Qingzhou City carried out in -depth excavation of cultural and historical resources in the city, set up a non -heritage art troupe, pushed the performed non -heritage projects to the streets, and organized folk artists and non -genetic inheritors to carry out more than 40 butterflies, piano, flower crickets and other more than 40 The exhibition of this project will perform free performances and live inheritance for the masses all year round, performing more than 700 performances each year. "The government paid for, the people benefit from the people" Qingzhou created a new model of non -heritage benefits and the "new model of '1234' non -heritage and tourism integration" was rated as the top ten highlights of the non -heritage protection in Shandong Province. It is a "cultural and creative market" in Shandong Province. The Qingzhou Non -Heritage Art Troupe shows 500,000 audiences each year, creating a precedent of non -heritage benefits in the province, and has been well received by the masses.

The second is non -heritage plus research. Vigorously develop the research tourism with the theme of "non -heritage". Qingzhou uses the advantages of existing non -heritage protection and inheritance venues to provide a good research environment for students who come to study. Build a large -scale research platform for non -heritage streets, and launch more than 40 Qingzhou characteristic non -heritage projects along the street for normalized display shows. Construction of Qingzhou non -genetic Xiwang in the ancient city of Qingzhou, with a construction area of ​​1,100 square meters and a total of four floors. Provide a place. Numerous non -heritage protection inheritance display venues are provided for free research travel all year round. In recent years, Qingzhou has carried out a large number of non -heritage research travel activities: "Go out of campus and enter the non -genetic Xi ​​Fang" non -heritage public open class, "non -heritage in my eyes" large -scale non -heritage research travel, "firm cultural self -confidence inherit the red gene" Waiting for the red -themed non -heritage research travel, more than 40 research travels are received each year, with a total of about 2,000 students. Qingzhou non -heritage research travel enables students to understand the non -heritage culture of Qingzhou during the study trip, feel the charm of the non -heritage of Qingzhou, enhance cultural self -confidence, and enhance patriotism.

Third, it is a non -heritage plus homestay. With the rise of leisure tourism, Qingzhou B & B industry has developed vigorously. In order to enhance the cultural connotation of the hostel and enhance the cultural experience of tourists, Qingzhou integrates non -heritage elements into the homestay, guide the homestay industry to develop cultural characteristics, and is committed to creating a homestay with the integration of rural scenery and non -heritage. In recent years, Qingzhou has incorporated non -heritage elements into more than ten characteristic homestays such as Yunjuku, Jiulongyu B & B, Yunmen East B & B, etc., which exposes the non -heritage atmosphere everywhere. It is available for residents to buy, and the guest rooms are also revealed everywhere, showing simplicity and elegance, creating a "non -heritage+homestay" tour that can be available, considerable, involved, and tried. Increased quantity expansion -oriented quality transformation.

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