Lile and Music Shandong ｜ Weifang: [Creation of East Asian Cultural Capital] Changyi City stimulates

Since the beginning of this year, the Changyi Cultural and Tourism Bureau has further improved their positions, strengthened measures, actively responded to the impact of the epidemic, continued to activate the cultural tourism consumer market, and helped the signs of the travel industry to accelerate the recovery. During the Dragon Boat Festival holiday, a total of 115,700 tourists received a total of 3.812 million yuan in tourism.

Implement policies to help enterprises rescue

Fully sort out various types of beneficiary enterprise policies to push to cultural tourism enterprises to promote the implementation of policy implementation. For example, strictly implement the service quality margin policy for temporary retirement of travel agencies, and has temporarily refunded 820,000 yuan according to 100%ratio; help cultural tourism enterprises and financial institutions strengthen cooperation and strive for more credit support. Enterprises such as Hongbo Art Training School Co., Ltd. of Yishi City; jointly launched two "non -genetic loans" with the financial department. 10,000 yuan, 6.6555 million yuan in faith, avoiding the risk of suspension or even closure of non -heritage enterprises. Guide cultural and tourism enterprises to actively participate in the sixth Shandong Provincial Cultural and Tourism Huimin Consumption Season and Weifang Cultural and Tourism benefit consumer season, and organize cultural tourism merchants to enter the provincial and municipal platforms to continuously launch to benefit the people's convenient cultural tourism products. At present, a total of eight companies in Changyi have passed the provincial platform audit and launched products.

Promotion "Gift Pack" attracts consumption

Guide tourism companies to introduce consumer discounts to attract tourists and promote consumption. Qingshan Xiushui Scenic Area launched a 29.9 yuan ticket -oriented preferential activity through cooperation with Douyin Internet Red and Meituan, attracting a large number of young tourists; in order to attract the potential for consumption of Chinese candidates and college candidates Incorporate the "post -college entrance examination economy", launch a free travel series, good time cinema launching "help students in the middle and college entrance examinations, semi -price viewing and then minusing 5 yuan" activity, which provides a good place for many candidates to release tension and stress.

Continuously enrich product supply

"Happy to pick mulberry in the countryside", Liu Yan's 10,000 acres of mulberry gardens welcomed guests, tourists have picked a small red basket to pick a large, sweet, and juicy mulberry. Yuan. Camping barbecue is one of the hottest leisure methods. The RV camping site in Qingshan Xiushui Scenic Area is "difficult to find", which is almost full every day. On the basis of the original beef buns, beef soup, and whole beef feast, Longchi Qi's Niujie adds new foods such as beef pot stickers and beef dumplings, attracting many tourists to be full of mouthful.

Consumption will be driven by the festival

On the "China Tourism Day", the organization and launch of the scenic spots and Douyin net red experts have extensively carried out publicity and promotion activities. Wang Wenjiang's "Cloud Tour Changyi" series of activities in Shandong's top ten tour guide anchors, bring tourists to visit the good mountains and rivers and good scenery of Changyi online, appreciate the long history and culture of Changyi, and harvest many praises. During the "May Day" holiday, the Silk Road and Silk -Language Cultural Creative Park held the first National Tide Folk Culture Festival of 2022 Changyi. Night tour, national Chacha small commodity display and sale attracted a large number of tourists. It received more than 20,000 tourists in 11 days and realized tourism income of more than 400,000 yuan. On the theme of "Cultural and Natural Heritage Day", with the theme of "Enjoying traditional culture to buy non -heritage and cultural relics into the style of life and showing the style of the times", a series of publicity and display activities were carried out at Quanfuyuan Shopping Center. More than a dozen non -heritage projects such as paper -cutting, nuclear carving, New Year's painting, fabric, and facial plastic projects are displayed, and nearly 100 non -heritage products are provided for everyone to choose and buy. It not only drives cultural consumption, but also deepen the citizens' awareness of cultural heritage , Enhanced the love of excellent traditional culture.

- END -