Lile and Music Shandong ｜ Cultural Museums in Shandong actively promoting the popularity of the nati

In the past 5 years, the popularity of the national art of Shandong has encountered "the moment of the water against the water": the people's expectations for a better life have become more and more intense, and the demand for public cultural services has shown a distinctive and high -quality trend. In this context, Shandong's cultural tourism service agencies at all levels are unreasonable. With a full passion, they provide more equal and targeted products and services, which are recognized by the masses.

To clarify what the people need

The final point of promoting the high -quality development of public cultural services is to protect the basic cultural rights and interests of the people, improve the quality of the people's civilization, and effectively undertake the mission of missionary tasks of lift the banner, gather the people's heart, educate new people, promote culture, and exhibit images. Fully understand the needs of the people is the prerequisite for all work.

The Linyi Grand Theater opened in 2015 is now a veritable cultural landmark in Yimeng's old district. As a urban comprehensive service platform that integrates high -quality performance project operations, brand -oriented mass cultural activities, and art education operation and management functions, the Linyi Grand Theater has adhered to the spirit of inheriting the spirit of Yimeng in the past few years and accurately connects the needs of the masses.

Linyi Grand Theater

Combining the theme education of "Don't forget the original intention and keep in mind the mission", the Linyi Grand Theater innovatively planned the "Cultural Party Lesson" series of performances. By introducing the masterpieces such as the large national opera "Yimeng Mountain" and the dance drama "The Radio Wave" of the large ethnic opera "Yimeng Mountain" and the heroic heroes of Acura, the people of the people, and the heroes, attracted more than 5,000 party members and the masses in the city to enter the theater and receive red education.

Inside a city study in Rizhao City

In Rizhao City, in order to solve the problem of "less public reading space" in the masses, local exploration and construction of urban study. According to Xiao Mei, secretary of the Party Group and Director of Rizhao Culture and Tourism Bureau, introduced the construction of urban study in scientific location and reasonable layout, Rizhao City promoted the equalization of public book resources, breaking the narrow service surface of the traditional library, the small radiation range, and the lack of personality. The limitations of service services have been comprehensively constructed "15 minutes reading circle". At the same time, adherence to the concept of people's reading needs as the center of work, throughout the management of urban study rooms, which greatly reduces the reading costs of the people and enhances the recognition of the people's reading services.

Understand where you are

In the new era, the popularity of national arts should accurately take care of the "cultural taste" of the masses; on the other hand, it requires the supply side to analyze its own advantages in depth, some targeted, and provide high -quality service content. In the past five years, public cultural service agencies in many places in Shandong have dared to break through traditional concepts, introduce social forces, and enrich service menu.

Since the 19th National Congress of the Communist Party of China, the Weihai Culture and Tourism Bureau has regarded public welfare venture capital as an important form of social operations, introduced into the public service field and achieved good results.

On the eve of some public cultural projects, Weihai Social Organization conducted a random sampling questionnaire survey on tens of thousands of rural people on the eve of some public cultural projects, and conducted in -depth interviews with grass -roots cultural workers and the masses, so as to accurately grasp the more concentrated cultural needs of rural people. After that, the public cultural service projects were preliminarily designed according to the results of the survey, and finally selected funding projects through standardized processes such as project application training, preliminary review, counseling, optimization, roadshow, and final review. Xu Hongni, secretary of the party group and director of the Weihai Cultural and Tourism Bureau, believes that through the public cultural service public welfare venture capital model, innovative rural cultural supply methods have broken the supply of traditional public cultural services. The release of multi -party service resources has stimulated the vitality of rural cultural innovation.

In accordance with the development trend of digitalization, the Binzhou Cultural Museum is committed to creating a "ritual music, Binzhou" digital cultural space. Space launches "everyone is anchor" online art appreciation series training courses. The cultural museum business cadres, cultural volunteers, and art professionals are formed to form a teacher base, integrated teachers' information, recorded special courses, and in Shandong Public Culture Cloud, National Public Culture The cloud promotes.

Find a more meaningful breakthrough

In the past five years, Qilu's land has played the advantage of traditional resources, allowing public cultural services to integrate into the lives of the people with a new look.

Cultural Cultural Creation Courtyard

In recent years, Zou City, Mencius, has relying on cultural tourism characteristic resources in recent years to create a demonstration site for cultural tourism integration in the city in the city, strengthen the construction of facility of grass -roots public cultural positions, and provide the masses with high -quality and high -quality culture. Products and cultural services. Each "Cultural Cultural Creative Life Courtyard" is based on characteristic cultural resources, clarifies the development positioning, strengthens the connection with cultural and artistic and cultural industries, and builds a cultural tourism integration space integrating cultural and creative, tourism services, and characteristic culture.

Since 2020, Zoucheng has continuously sinking from the city's cultural museum and the city library to sink the foundation, set up a "Mengzi Township Sound Service Team", and stationed in the "Cultural Creative Life Courtyard" to carry out cultural work. During the station, cultural volunteers went to the town street to carry out cultural and artistic guidance training for two days a week, and guided more grassroots people to enter cultural activities, participate in cultural activities, and be "instructor" of good cultural work, "waiters" of grassroots people, The "liaison officer" uploaded and the "propaganda" who benefited the people.

Zhou Jiangtao, secretary of the party group and director of the Liaocheng Culture and Tourism Bureau, said that as a cultural museum, he should do a good job of popularizing the art of the whole people as a "service", rather than facing the masses as the "educator". The popularity of the art of the whole people is the most available from reality, high, and disconnect with the aesthetic level and spiritual needs of the local people.

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