Cultural and Tourism Director of Cultural Tourism: Do a good job of "Spring Water Articles"

[Cultural Tourism Director of Calligraphy Travel] Jinan: Do a good job of "Spring Water Articles" Runze "Cultural Jinan"

Wenrun ancient and modern, Quanjia world. On all sides of lotus, three -sided willow, one city mountain half city lake. The fifth station of Shandong TV Cultural Tourism Channel Special Program "Cultural Tourism Director" entered the historic and cultural city, Quancheng Jinan. We invited Ren Xiaorui, a member of the party group of the Jinan Cultural and Tourism Bureau to talk to us about new changes in the development of Jinan cultural tourism.

Do a good job of "Spring Water Articles" Runze "Cultural Jinan"

Jinan is the world -renowned "spring city". By creating the "spring water" business card, it also gives Jinan's tourism economy very much development space. For the big and stronger spring water cultural tourism articles, Jinan mainly works in two aspects.

On the one hand, innovate spring water tourism products. Union Shandong Self -Driving Tourism Association launched the classic tour of the old city of Jinan Old City, Nanshan Spring Water Xunyuan Tour, Pingyinquan Township Romantic Tour, Landscape Changqing Leisure Tour, Zhangqiu Bai Mai Quan Spring Tour, Xueye Ancient Village Spring Tour, Shanghe River Seven themes such as hot spring Huaxiang tour 12 spring water theme travel line products. These lines include the famous spring water landscape and the spring water lifestyle; both the famous springs in the cities such as the Tunno Spring, the Black Tiger Spring, and Wulongtan, as well as the clear spring in the mountains and other mountains in the mountains; , Qushui Pavilion, Wangfu Chizi and other spring water cultural districts, there are also spring water characteristic villages such as Pingyin Academy Quan Village and Zhangqiu Yuquanhe Village; both cold spring viewing and hot spring leisure.

It is rich and improved to experience new gameplay such as the spring water banquet of the Supreme Courtyard, the old street spring water homestay, the Lingyan Temple spring water Zen tea, and the spring water tofu workshop in the southern mountain area. At the same time, Jinan only revolved around the theme of spring water, and used cultural and creative to empower the cultural travel industry, and launched a series of cultural and creative products. Spring water "city brand influence.

On the other hand, innovate spring water culture promotion. The Jinan Cultural and Tourism Bureau and Shandong Radio and Television filmed and produced a series of micro -documentary "Poetry and Painting 72 Spring" series. In the form of short video within 3 minutes, the spring water landscape high -definition picture, spring water story sound explanation, and the creative creation of spring water poetry poetry, publish more than 260 original drafts of the 72 spring series, the total reading has reached more than 200 million. In addition, this year Jinan will host the eighth Jinan International Orientation Spring Championship, and the first orientation of the Spring Spring Elite Challenge. It can be allowed and hopes to actively participate in this activity.

Expand the spread of the new Yellow River to tell the story of the Yellow River Story Jinan Chapter

As the central city of the Yellow River Basin, Jinan seized the development advantage of the stack of national strategic intersection, actively integrated into the national strategy of the Yellow River, exerts the role of a strong provincial capital, and is high -quality development across the new level. Ren Xiaorui, deputy director of the Jinan Cultural and Tourism Bureau, introduced the measures for Jinan to do a good job in the promotion of the Yellow River culture protection and inheritance.

The first is to innovate and promote the protection of cultural heritage of the Yellow River. Vigorously carry out projects such as the protection and utilization of cultural relics of the Yellow River Basin, the protection and utilization of the Qigan Great Wall site, and the improvement of the construction of the archaeological site park, and actively promote the construction of key projects in Qi Great Wall National Cultural Park, the Yellow River National Cultural Park (Jinan section), enhance the city's archeological site park, and plan Construction of Daxinzhuang Archaeological Site Park; study and formulation of museum development support policies, vigorously implement the cultivation planning plan, and accelerate the construction of the "city of museums"; solidly promote the eight major projects of non -heritage activity, and handle the seventh Chinese non -heritage of China. Expo; accelerate Jinan's "Quan · City Cultural Landscape" to apply for World Cultural Heritage.

The second is to innovate and strengthen the Huangwen Tourism industry. In the construction of the new and old kinetic energy conversion area, the layout of a group of public cultural museum group facilities, cultivating and creating a number of national and provincial cultural industry demonstration parks, carefully doing the exhibition of the Jinan Yellow River Cultural Exhibition Hall, and creating a beautiful window for Jinan to inherit the Yellow River culture and promote the Yellow River culture ; Promote the construction of the Yellow Cultural Tourism Belt, build a number of rural tourism gathering areas, homestay gathering area and rural tourism demonstration villages, cultivate and create a number of A -level scenic spots, tourism and leisure districts, red tourism scenic spots, key villages in rural tourism, and rural tourism villages. Village in the scenic area.

The third is to innovate the story of the Yellow River culture. Focusing on major themes such as welcoming the party's 20th victory, creating a masterpiece such as Laiwu Xunzi "Beacon Love", the drama "Heroes Mountain", Peking opera movie "Dunn Ming" and other high -quality masterpieces; The "Jinan 100" boutique marketing project, deeply excavate the cultural connotation of the Yellow River, create the Jinan Yellow River cultural IP, and launch the Yellow River theme line, punching place and cultural and creative products; hold the public library development forum, culture and tourism benefits to the people consumer season, and the big river Pentium - China follows a number of important cultural activities such as the Outstanding Works Exhibition of Outstanding Works of the Federation of Huangjiu Province. Promote the new vitality of the "two innovations" of culture

In addition to the spring water culture and the Yellow River culture, Jinan, Qilu Culture, Longshan Culture, Dushun Culture, and Commercial Port Culture are also reflected here, and many cultural blending makes Jinan a deep historical and cultural city. Director Ren introduced Jinan's breakthroughs in promoting the creative transformation and innovative development of outstanding traditional culture.

The first is to improve the level of non -heritage protection inheritance. The China Anti -Heritage Expo is permanently settled in Jinan. This year, the seventh China Intangible Cultural Heritage Expo will be held in the second half of the year. In recent years, we have organized the cultural heritage of the "Chinese Dream • Non -Heritage" cultural inheritance into the grassroots and non -heritage exhibitions, and display experience activities; planning and organizing the Quancheng non -heritage and creative challenge, implementing the "Shandong hand -made" project, and continuously promoting " The creation of non -heritage brands in Hehe and the deeds, promoting non -heritage campus, communities, and villages.

The second is to actively develop cultural and creative products. In the past two years, it has created a number of cultural and creative scenes and new spaces such as the National Feng Cultural and Creative Experience Museum of the Daming Hunan Feng Opera Tower, the National Treasure Space of the Overseas Chinese Town, and the impression of Jinan's "Er'an" cultural theme restaurant. The world's first spring, Er'an Culture, Men God Qin Qiong, Qinhua Autumn, Minghu Yuhe, Rose Township, etc. The themes of series of cultural and creative products.

The third is to play the role of art exhibitions to gather people's hearts. Supported and created a group of boutique art works. Last year, the "Baby" of the Jinan Children's Art Theater and the "Colorful Car Skills" of the Jinan Acrobatic Troupe were selected as the key support of the Ministry of Culture and Tourism "Celebrating the 100th Anniversary of the establishment of the Communist Party of China". List of works. This year, we will closely focus on the major themes such as the 20th National Congress of the Party, the Yellow River Strategy, and the "Belt and Road", and deeply tap the resources such as the Yellow River culture, red culture, Qilu culture, and Quancheng culture. Shandong Art Works Exhibition, the Fifth Shandong Youth Art Exhibition, "Famous Master's Academic Exhibition", and "Solidarity Theme Fine Arts Exhibition" and other exhibition activities. With the opportunity of "East Asian Cultural Capital · China Jinan Activity Year", actively participate in, conscientiously planned, and fully organize the "Second Jinan International Biennale" to continue to increase the influence of the "Great River Pentium" brand.

"Project is King" to promote the transformation and upgrading of Jinan Cultural Tourism Industry

In recent years, Jinan Cultural Tourism has been closely constructed around the "Cultural Jinan" and "East Asian Cultural Capital", focusing on the high -quality development of cultural tourism formats, and steadily promoted by cultural tourism projects. It has come out of a new way for the cultural undertakings and cultural industries to promote win -win results. Director Ren introduced Jinan's work in promoting the upgrading of the cultural tourism industry.

On the one hand, policy support is great. A series of policies and measures such as expanding and strengthening cultural industries, accelerating the development of the homestay industry, and stimulating consumption potential have been introduced to maximize the development environment and stimulate the development of enterprises. At present, there are more than 430 cultural enterprises above the scale of Jinan City, with 799 with more than 1 billion yuan and 99 more than 100 million yuan; 18 cultural industry demonstration parks (bases) at or above the provincial level. There are 21 cultural markets and 60 cultural industrial parks. We are studying and formulating policies and measures to support the development of e -sports industries and rural tourism development, further guide and improve the industrial chain and optimize the industrial ecology.

On the other hand, new projects have spawned new formats. In recent years, we have always focused on investment in the industrial chain, focusing on the introduction of leading projects and creating industrial clusters. For example, Sunac Culture Travel Town, Huayi Brothers Film Town (Jinan), Happy Twist Theater, etc., which are now open and operated, quickly become a new landmark for the integration of the spring and cultural tourism in Quancheng Cultural Tourism. For example, the first month of the first month of the Garden of Sunac Culture Travel City received more than 2 million tourists, achieving revenue of 140 million yuan, setting a new national record for similar cultural tourism projects. There are still many projects under construction, such as Mingshui Ancient City, Songfeng Ancient City, 37 degrees of Yoyu Town in the north latitude, and Huoyuanhe OCT, etc. It is steadily promoting. The well -known music brands "Modern Sky" and "One Thousand and One Nights" also settled in Quancheng. These major projects and well -known enterprises have continued to land in Jinan, which has effectively promoted the transformation and upgrading of Jinan cultural tourism industry.

Jinan, relying on the unique advantage of "Shanquan Lake River City", enlarge the articles on the strong spring water culture tourism, build the Yellow River Basin culture to promote models, prosper the industry to revitalize the industry, and write more exciting on the road to building a socialist modernized provincial capital.

The city in Qingquan, Jinan in the spring world

Quancheng Jinan, welcome you!

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