Lile and Music Shandong ｜ Weifang: [Creation of East Asian Cultural Capital] "Two Creation" of Culture

In recent years, Weifang Gaomi City has adhered to the concept of "inner strong cultural strength and the name of the outer tree culture." It played an important role. The city has won honorary titles such as the top 100 counties of comprehensive strength in the country, the national garden city, the hometown of longevity in China, the hometown of Chinese folk culture and art, the hometown of the Chinese New Year painting, and the Chinese couplet cultural city. Build an advanced city.

Sober cognition of cultural markets

"Two innovations" are the fundamental policy of inheriting and promoting the excellent traditional culture of China in the new era, but the "two innovations" are by no means a blow to be able to achieve it overnight. In the process of promoting the "two innovations" of culture, Gao Mi City took the problem orientation, focused on shortcomings, and touched weak links, and "two innovations" made breakthrough progress.

Insufficient cultural innovation and transformation capabilities, weak cultural talent team strength, insufficient cultural resources excavation and utilization, etc., this is the main shortcoming of the "two innovations" discovered by China Gao Mi City in the early stage.

Insufficient cultural innovation and transformation ability. The survey believes that the city's use of new technologies and new methods to promote the "two innovations" work is not enough, and there are problems such as single forms and simple methods. Not tight enough; insufficient transformation and innovation, to a certain extent, there is a phenomenon of focusing on protection, inheritance, light creation, transformation, and elaboration of the popularization of light education; insufficient manpower, material and financial resources, inheritance and development of excellent traditional cultural work and the actual production and life of the masses and the actual production and life of the masses Not tight.

The strength of the cultural talent team is weak. The survey believes that the city's outstanding talents and leaders who promote the development of excellent traditional culture are relatively small; the talent cultivation is not enough. At present, talents are mainly concentrated in party and government agencies and schools at all levels. There are fewer folk organizations and groups, and they are basically spontaneous and decentralized. The level of theoretical literacy and knowledge is relatively limited. The quality of personnel is uneven.

Insufficient cultural resources excavation and utilization. At present, the city's traditional culture "two innovations" products and tourism products are not well developed, quality is not good, and some tourism products are simple and rough. For consumers, especially tourists in scenic spots, lack of attraction; there are not many companies in the cultural industry, with small scale, low levels, and decentralized operations. Cultural and creative products with folk arts and folk customs are mostly created and produced by artists. The technology and resources of marketization and marketization are limited.

Establish positioning relying on advantages

What should I do in front of the question? The rich cultural resources and the heavy humanistic heritage are the characteristics of high secrets and advantages. Based on its own advantages, Gao Mi City has strengthened the excavation and promotion of characteristic resources, and made up the "shortcomings" with "advantages".

Digging a group of "cultural celebrities" of glory and modern times. Gao Mi has raised many celebrities, especially the Yiye Shengxian, and has a many celebrities, especially the founding king of the Xia Dynasty, Huangdi Xuansun Dayu sealed the country in Gao Mi; , Known as Gao Mi's "Sanxian"; "Mr. San Li" Li Huaimin, Li Shubai, and Li Shaohe, from the end of the country to the country, the leader of the Qing poetry; China's first Nobel Prize winner, Mr. Mo Yan, his hometown is Gao Mi. Gao Mi City has successively created a number of excellent traditional cultural education bases such as the Red Sorghum Anti -Japanese War Hall and Liu Yeqing Ai Garden. Yanzi, Liu Ye, and Red Sorghum cultural courses have been opened to continuously deepen the education of integrity and integrity.

Cultivated a group of well -known "cultural masterpieces". Relying on the rich cultural resources, a large number of literary and artistic works with high -secret style and high -level characteristics have been introduced. Mo Yan has created dozens of literary masterpieces, translated and published in many countries, and many works such as "Red Sorghum" realize film and television and industrialization. Focusing on the 100 -year -old party, "Meiling Cuizhu", "Affectionate Years", "The Times will not forget" and other works published, the wooden version of the new year paintings "Continue inheritance to make the wooden version of the New Year's Vibration", the child's non -heritage "Tiger Wa" and so on won the province Municipal award; Gao Mi writer Xie Shuping incorporated elements such as mud tiger and gray year paintings into the work "Zhi Duoxing Adventure". In mid -May 2021, it was launched on the Himalaya platform. The current listening volume exceeded 20 million.

Protect a group of "cultural legacy" with a long history. Gao Miqin Shi County, leaving the "Eight Scenery" for a long time, the ancient Longshan Cultural Sites, Chengyin City Site, Gray Budoko Site, Beijiazhuang Site, Dedicated Site, Yanzi Tomb, Liu Xun Tomb, Zheng Gong 267 cultural relics such as the ancestral temple and the Zheng Cemetery; the three tombs of Liu Guan, the old site of the Sun Jiakou, and the Cemetery of the Southern Revolutionary Martyrs' Cemetery were selected into the first batch of revolutionary cultural relics in Shandong Province. The Land Culture Museum is the only museum in China with the theme of land; One of the human non -relics, 4 national levels, 11 provincial levels, and 34 items of Weifang City.

"Culture+" add more exciting

The shortcomings need to be a solid "fine work". Focusing on the problem of insufficient cultural innovation and transformation capabilities, Gao Mi City takes the development of cultural industry as the starting point, enhances its strength, stimulates vitality, enhances charm, highlights the implementation of the "cultural+" action, vigorously develops cultural and creative industries, and promotes the transformation of cultural resources to innovation capabilities. , Economic advantages and competitive advantages.

Cultural Tourism+Creative "integrates development. Gao Mi deeply integrates excellent traditional culture into tourism development, and builds 5 non -heritage tourism characteristic villages such as Niejiazhuang clay sculpture, Wang Parent Village New Year painting, Dongli couplet, Henan paper -cutting, Shilibao knife Heritage boutique tourism routes. Conform to the new situation of the integration of cultural tourism, build a fixed opera stage in scenic spots such as Red Sorghum Town, Yibo Garden, and build a streets of non -heritage and promote the integration of non -heritage tourism. Film and television brands, "Nine Er" cultural and creative brands, "Tiger Tour" clay sculpture brands, "Thirty Miles Red" wine brand, more than 230 non -heritage representative inheritors led more than 18,000 people to innovate, forming 1 billion The scale of tourism commodity industry with folk customs.

"Cultural Tourism+Industry" integrates development. With key industrial projects as the starting point, highlighting cultural resources into the support of cultural industrial projects, a small red sorghum town with a total investment of 10.3 billion yuan. At present, it has completed the investment of 1 billion yuan to complete the main construction of 80,000 square meters. , Zhan Azhai, Tourist Service Center and other received nearly one million tourists. The Red Sorghum Art Expo Park project highlights the theme of red sorghum culture, and is committed to building a model model for the inheritance of the intangible cultural heritage of the Jiaodong Economic Circle, and the Folk Culture Research Base in Shandong Province. Relying on important cultural relics such as Gaomi Old City and Han Tomb Group, it covers an area of ​​5,000 acres and has a total investment of 2.5 billion yuan. bring.

"Cultural Tourism+Festival Meeting" integrates development. Since 2010, the Red Sorghum Culture Festival has been held since 2010, and it has gradually become a comprehensive cultural feast covering more than 20 activities including literary exhibitions, calligraphy and painting exhibitions, and art exhibition evaluation. Jiangzhuang Town Non -Heritage Culture Festival, "Grape Culture Festival" in Wujia Town, "Ancient Huai Culture Festival" in Jinggou Town, "Wheat Culture Festival" in Dumujia Town, and "Longtan Folk Culture Festival" in Xiazhuang Town The characteristic festival will build the "one town, one product" festival development pattern. "Sorghum red" international marathon competition, the gluer river water system riding tourism, walking invitations, etc., promoting the rapid rise of sports and cultural tourism. Focusing on "Night Buy", "Night Tour", "Night Food" and "Night Health", 6 commercial circles, 4 pedestrian streets, 3 food streets, and 3 fitness parks have been cultivated in the city. More than 300 activities, forming a variety of night cultural formats.

"Cultural Facilities Network" is constantly improving. Promote the integration of cultural construction into the construction of civilization, urban construction, and new rural construction. It has invested more than 1 billion yuan to build 6 major cultural theme parks and 35 street green space tourism parks. Mo Yan Literature Museum, Zhang Jianzhong Art Museum, Shan Yinggui Art Museum, Gaomi History Museum and other venues, and are included in public welfare cultural units for free, providing a platform for the masses to experience civilization and taste culture. Accelerate the extension of outstanding cultural resources to the countryside, carry out the construction of public cultural service demonstration zones, and build 7 towns libraries and 3 Huiying Digital Studios, Town Street Comprehensive Cultural Station, Community Cultural Center, Village Cultural Courtyard, Public Electronic Reading Rooms, farmhouse houses, etc. are fully covered.

"Cultural participation" continues to expand. Adhere to the motivation to build mass cultural brand activities, hold large -scale traditional cultural activities such as the Spring Festival street literary exhibition, the New Year Opera Party, and the Lantern Festival, and participate in more than 200,000 people. Mr. Mo Yan personally served as the screenwriter. The modern Maoqiang drama "Red Sorghum" was created by the eighth "Taishan Literature Award" and the Shandong Stage Art Boutique Engineering Award, and the performance of Weifang and Jinan caused a strong response. Organize cultural entry into communities, enterprises, institutions, and schools of "four entry" activities, carry out more than 100 mass cultural activities such as the National Reading, Summer Party, Square Dance Competition, etc., which enrich the cultural life of urban and rural residents and become the masses. Essential spiritual and cultural meals.

"High -secret solution" of talent issues

"Two Creation" requires the strong support of talents. Focusing on the weakness of the cultural talent team, Gao Mi City took multiple measures, strengthened the construction of cultural talents, promoted the production and creation of literary and artistic boutiques, and answered talent problems with the "high secret solution".

Build a "cultural talent pool". Adhere to the development of literary and art development to help the creation of civilization, and actively carry out the selection of the "Red Sorghum Culture Award", which further stimulates the vitality of the masses of literary and artistic creation. Promote the construction of the civil art culture into the campus, establish 23 non -genetic practices, and open a training course for non -heritage projects such as Gao Mi Maoqian Youth Class, traditional dance land Yangge, and lantern officials. Essence At present, 12 people in Gao Mi are selected as the star of Qilu Culture, 8 people are selected as the Master of Folk Art Arts, 14 members of the Chinese Calligraphers Association, 6 members of the Chinese Photographers Association, 5 members of the Chinese Artists Association, and 7 members of the Chinese Writers Association 7 Put, 39 members of the Chinese Couplet Society, 32 members of the Chinese Folk Literary and Artists Association, and 19 members of the Chinese Poetry Society. The state, provincial, and Weifang -level intangible cultural heritage inheritors reached 4, 12, and 43 respectively.

Increase the attractiveness of high -level, high -skills, and compound cultural talents. Formulate policies and methods for the introduction and cultivation of multi -level and multi -categories, and strive to create high -quality cultural talents with high -level leaders and art categories.

Further improve the education and training system. Regular theoretical and professional skills training of various cultural talents to create a learning -type progressive innovative talent team.

Encourage social forces to build training bases. Strengthen the cultivation of professional talents such as local opera, literary creation, film and television production, creative design, and cultural management management. Establish and improve the discovery, education and training mechanism of grass -roots public cultural service talents. In particular, strengthen the training of management and service personnel of township cultural stations. Properly increase personnel, develop cultural counselors, cultural volunteers, and cultural activities activists, and give full play to existing cultural talents, local cultural capabilities, "non -heritage" inheritors, retired cultural workers, students and cultural college students and cultural culture The role of activists in the event is to create a cultural talent echelon that involves the development of various cultural and artistic categories and the continuous development of the old and middle -aged and young.

Guide the majority of literary and art workers to go deep into life and deepen the grassroots level, and encourage outstanding works that are concerned about the people of the people, well -known, Chinese style, ethnic style, and local characteristics.

Increase support for major theme creations. Related policies and support funds are tilted towards key works, strengthen the guidance and encouragement of the first -level front -line art creation, art performance, art education, and art researchers, and mobilize the enthusiasm of literary and art workers.

Improve cultural laws and regulations and strengthen copyright protection. Pay attention to overall coordination, improve the grass -roots public cultural service system, and promote the equalization and standardization of basic public cultural services.

Gao Mi's story is getting newer and newer

Taking people as the root, quality as the soul, and result, innovate and express the way, telling cultural stories, practicing cultural communication, promoting cultural exchanges, and helping cultural development.

Establish a new media network platform. 5 new media platforms such as Douyin, Kuaishou, Today's Headline, Xinhua, WeChat video number, etc. register official accounts such as "high secret publicity", "high secret media", "high secret release", "high -secret tourism" and other official accounts to build a comprehensive and multi -dimensional Hua, three -dimensional new media cultural communication matrix. Driven more than 50 online self -media accounts such as Lei Feng Group and the pictures of the party members, and effectively expand the cultural communication positions and channels.

Introduce excellent cultural works. Planning and launching a group of traditional cultural theme music, micro -movies, performance and other masterpieces, integrate excellent traditional cultural elements into modern literary and artistic creation, Maoqiang version of "Playing with Me" and "Dajin Hook Leeper", non -mud tiger version More than 20 original short videos such as "Ji Hu has something to say" have more than 100,000 praises.

The outstanding cultural achievements of the cloud exhibition. The boutique of literary and artistic products that promote the excellent traditional culture of China will be displayed online to promote multi -channel transmission, multi -platform display, and multi -terminal push for outstanding works. For the first time, a series of videos and manuscripts were released in the WeChat public account, video number, etc., such as the clouds on the clouds, the big classroom of the clouds, the food of the clouds, and the beautiful scenery on the clouds, the carefully produced Maoqiang selection section, paper -cut tutorial, antique manufacturing process and other series Video login to learn the national platform.

At the same time, integrate cultural construction into the construction of spiritual civilization, relying on the "people school" in the new era of civilization, in accordance with the "unit report, mass order, and platform distribution" model, to create more than 220 ornaments. A relaxed and lively form such as opera creates a "red temple" of all people. Focusing on the theme of the "Red Heart to the Party", the ideological education team that is based on the theme of the "Red Heart to the Party" is based on the ideological and political teaching and research staff, based on the 8th ideological and political teacher studio, and more than 500 ideological education teams participating in the ideas and political teachers. Hundred industry visits, century -old light and shadow, and "five hundred projects", organically integrate ideological and political courses, subjects, sections, and practical activities, and comprehensively start the "integration and innovation journey" of ideological and political education.

"Shan Hai Jing" contains the colorful Phoenix, the pattern on the head is the shape of "virtue", the wings are "righteous", the back is "ritual", the chest is "benevolent", the abdomen is "faith", a phoenix is Perfect interpretation of traditional Chinese cultural ideas.

Culture is the soul, core, and logo of a country and a nation. For thousands of years, the innovation and continuous development of the excellent traditional culture of China. "The ideological concepts, humanistic spirit, and moral norms are not only the core of our Chinese thought and spirit, but also important value for solving human problems."

Based on reality, follow the past. Gaomi City will continue to improve the grass -roots public cultural service system, promote the construction of cultural talent teams, promote the production and creation of literary and artistic boutiques, give the times, activate vitality, protect, inherit, innovate, and improve. High -quality development of quality life and economic and social.

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