December of profit and avoiding harm: journalists effectively use the wisdom of social platforms

Author: Niu Yingying Lai Yongqiang (Executive Deputy Director of the Sichuan Daily New Media Editorial Center, Chief Editor of Sichuan Online); Liu Haipeng (Director of Qilu Evening News all -media dispatching center, assistant editor assistant)

Source: "Youth Reporter", No. 13, 2022

The advantages and disadvantages of using social platforms

"Young Reporter": Two teachers are good! In the context of the rapid development of the Internet, social platforms have become an indispensable part of daily work and life, which is particularly prominent for journalists. The same is true of the two teachers, so how much do your use of social platforms in actual work?

Lai Yongqiang: As a professional media person, because of work responsibilities, they need to monitor information through various social platforms and screen valuable information to help work. Over the years, they have developed the habit of using social platforms such as Weibo and WeChat.

Although the social platform has a certain time law, such as breakfast time, morning and evening commuting road, there is no absolute law at all, more of the use of fragmented time. Overall, it is difficult to quantify the time of using social platforms, but it can be said certain that after work, it will instinctively "brush" the social platform. I think this should also be the current status of most professional media people.

Liu Haipeng: "No social, no news", the media and social platforms are inseparable. The media people are naturally inseparable from social platforms. Social platforms have become an indispensable part of my life and work. On social platforms. The most commonly used is QQ, WeChat, Weibo, Douyin. My QQ work group and WeChat work group have more than 100. These social platforms are not only the main sources of news clues and news information, but also with users and readers. Interactive, obtain an important source of opinions, suggestions and feedback from users and readers. One day, the time spent on social platforms is generally not less than three hours.

"Youth Reporter": Yes, for most journalists, the use of social platforms to obtain topic resources, find interview clues, and interact with readers is already common, but information on social platforms is mixed. Web harassment, fatigue and anxiety caused by false information cannot be ignored. Teacher Lai, can you talk about the use of social platforms in conjunction with personal experience. Is it better than a journalist/news work?

Lai Yongqiang: If you have to give a conclusion about this, my opinion is "benefits greater than disadvantages."

Recalling the era when I was a journalist of Metropolis Daily, the newspaper set up a special "Hotline News Department" and was equipped with dozens of full -time hotline telephone answers. As long as you step into the office area of ​​the "Hotline News Department", you will listen to immediately By this time, the phone ringtone. Now, readers generally do not call the newspaper, and fewer readers have written letters to the newspaper. This is because after the mobile Internet, the media pattern has undergone profound changes. Most readers have migrated to the mobile Internet and changed from readers to "users". The majority of users can make full use of the authority of media technology and release information on social platforms. If professional media refuse to use social platforms, it will easily become the "deaf" of information. Once you stay away from social platforms for a long time, it will be farther and farther with the online public opinion field. "Correctly guiding public opinion" cannot talk about the duties and mission of professional media people.

Of course, the information on the social platform can be described as "mixed with fish and dragons", especially some irresponsible false information, which wastes the energy and time of professional media people and the public, and creates anxiety in various "car rotate information". Nonetheless, we must not choose to refuse to use social platforms for scrap.

"Young Reporter": Teacher Liu, what do you think?

Liu Haipeng: The advantages and disadvantages are half, but overall, the disadvantages are already very obvious. In the 1990s, the main way to obtain news clues in the media was a letter; at the beginning of this century, the clues to obtain clues mainly relied on telephones, mobile phones, and forums, posts. It is also the need for media integration and development. The interaction and timely social platform of social platforms make some tasks more convenient and faster than ever. The media and reporters can quickly grasp the relevant data, get user response, and make timely reports to adjust to users to meet the needs of user needs to meet the needs of user needs This is the advantage of using social platforms.

Of course, with the development of the Internet, the problems such as excess information and increased spam also appear. For reporters, anxiety is anxious when there is no clue, and there are too many clues. From the lack of information to excessive information, there is no clue to being overwhelmed. Massive content makes it difficult for reporters to choose and distinguish it until the end is exhausted. Some reporters are lazy to distinguish or even do not distinguish. This is indeed increasing. New problems brought by the platform.

Is the social platform that uses social platforms or disadvantages or disadvantages. I have not done a survey, and I lack enough data and cases. Therefore, this conclusion cannot be made. I personally think that benefits and disadvantages are a dynamic process. Different people are dynamic changes in different time periods. As far as my feelings and experiences in the past two or three years are concerned, the disadvantages of the editors of institutional media have excessive use of social platforms, and the damage brought to the media has also increased. He was severely impacted.

How to grasp the "Du" "Young Reporter" used by social platforms: Teacher Liu mentioned that the disadvantages brought by the editors of institutional media have been excessively used in the past two or three years. How can front -line practitioners grasp the "degree" used by social platforms and make reasonable social platforms?

Liu Haipeng: The scene is the soul of the news. The social platform makes the media closer and closer to the scene, but the reporter is getting farther and farther from the scene. Many media's vibrato and fast -handed contents are mostly integrating reprinting, but only change the presentation form through later editing. This simple and easy -to -operate method can bring huge traffic. The traffic is greater than the quality, and it is almost greater than the quasi. At present, this abnormal phenomenon has brought a strong wrong guidance to reporters, so that everyone is used to picking clues, clues, and clues on the platform. It is a small video with only a dozen seconds. It was used to use it, but no reporter rushed to the scene to interview and investigate.

After the first -line reporters get clues on social platforms, they should leave the platform and return to the scene. For users who provide clues, no matter how honest the other party is, it cannot only listen to one family. Because sometimes it is not necessarily the other party intentionally to deceive people. Maybe the information he originally mastered is one -sided or even wrong, and the truth that the reporter wants to report is objective, not the pseudo -truth of the user's curiosity. The reporter always reminds ourselves: the platform itself is a tool. We cannot treat the platform as a person, let alone the interview object, and make good use of its interaction, openness, and instantability, rather than falling into its algorithm recommendation and information cocoon room. In short, we must keep a proper distance with the platform.

Lai Yongqiang: In the face of the "two -sided nature" of social platforms, since professional media people cannot refuse to deal with them, the only thing we can do is to grasp the "degree" of social platforms.

For example, in the use time of social platforms, we can consciously control and reduce. I think that once most professional media people remove their careers, they must not be willing to spend so much time to use social platforms. We must keep a sober use of social platforms and not be controlled by social platforms. We must use more time and energy on the polishing of fine works and in -depth excavation of positive energy themes, especially as much as possible to reach the news as much as possible to the news At the scene, I interviewed live news, instead of sitting in the office to "brush" news.

The content used on social platforms must be better grasped. The front -line professional media people should focus on monitoring the network hot information through social platforms and monitoring of feedback from the dissemination effects, especially the full use of social platforms to develop valuable and interesting online interactions with users. On the contrary, non -work does not use their social platforms to express their opinions easily, let alone use their own media people to implement violations of law and moral bottom line.

In addition, professional media people must also grasp the "hot information" of social platform communication. It is necessary for professional media to maintain a one -fundamental rationality on the information on social platforms. For information such as "hot search" and "emergencies" on social platforms, they must be more vigilant and questionable. If a certain type of "hot information" is concerned about its media's attention, it is necessary to give full play to the advantages and capabilities of professional media people, timely interviews and verification of such information, and tell the public to the public in objective facts. For those content that is contrary to mainstream values, you must dare to "bright swords" through your own media. At the same time, professional media people should not be biased by some "heat information" on social platforms, and as a result, they become "helpers" of false information and harmful information.

In short, professional media people cannot refuse to use or quit social platforms in their work, but they can consciously reduce their use of social platforms and have more necessary rationality for social platforms.

"Young Reporter": Just now the two teachers have repeatedly talked about the convenience of social platforms in terms of providing news clues. Can they further talk about how the news people verify the authenticity of the news clues provided by social platforms?

Liu Haipeng: Real is the life of news, and the era of social media should regain the "stupid kung fu" of the news. Social platforms are not media, and the publishers of information on various platforms are not reporters. We cannot use the standards of media and journalists to ask them, nor can we ask everyone to send the information to be completely real, let alone let them verify. The media's information on the platform must be investigated and verified. It should not be taken for granted because there are pictures and videos.

In the era of the media, the media should receive problems reflected in the era of traditional media. They need to verify the authenticity of the clues through interviews and cross -confirmation. No matter how many materials and videos provided by social platforms are just a clue, and media people cannot take clues as facts and rumors as news.

Lai Yongqiang: Social platforms have become one of the important channels for mainstream media to obtain news clues. This is an indispensable fact. Of course, compared to the clues obtained by the mainstream media through mouth, telephone, and letter channels, the number of clues of social platforms is very large, and the clues are really difficult to distinguish, which brings us a certain amount of difficulty to screen information. This is also our daily life. The facts that must be faced at work.

The network is anonymous and random. When netizens provide clues, the threshold is very low. Sometimes in order to express some kind of interest appeal, even deliberately exaggerate. This requires the news clues we provided by social platforms to be "cold". Through a variety of channels to verify its authenticity, and then make a decision to intervene or not. For some clues of online rumors that have a great influence, it is necessary to consciously verify and publish it to achieve the purpose of rumoring. The place. How to think of the media's specifications and requirements for the use of editors' social platforms

"Young Reporter": Social platforms are half -disadvantaged, journalists should polish their eyes, tend to avoid harm, make good use of social platforms, and master the "degree" of social platforms.

Faced with various problems brought by social platforms, some foreign media in recent years have implemented relevant documents such as the British Guardian to regulate their employees' social platform use. However, some people feel that using social platforms is personal freedom, and the media should not do related restrictions. Do the two teachers think that the media needs to clearly specify and require the use of social platforms for editors?

Lai Yongqiang: I think the power of the media is also necessary to clearly specify and request the use of social platforms for editors. Professional media people must first have a sober understanding of their identity on social platforms, that is, professional media people use social platforms to speak, different from ordinary netizens, but more of their job behavior, not simple personal behavior. The reason why ordinary netizens pay close attention to the social account of professional media people on social platforms is precisely because of the media labels on professional media people. Therefore, I think the media has the power to regulate the use of social platforms for editors.

As far as a single professional media person is concerned, it is undoubtedly an emotional individual. Faced with some social hot events on social platforms, there will be an individual attitude and emotion. Once the social platform uses social platforms to express its opinions at will, it is inevitable that when there is irrational and emotional out of control, the consequences of the netizen are the probability of a netizen. The media where professional media is located conducts human meat search and online storms. The credibility and reputation of the media will undoubtedly be damaged to a certain extent in the vortex of public opinion. Therefore, it is necessary for the media to clearly specify and request the use of social platforms for editors.

In short, the media's standardized use of the social platform of editors is not only necessary for media people, but also a necessary protection for its media.

Liu Haipeng: For media people, it is impossible to completely separate from the media. Because of the nature of the media, editors may grasp some information that others cannot master, or they may learn some information than others, because this information will make some reactions and judgments that are different from others, causing more Follow, so we must pay attention to our words and deeds on social platforms.

Ordinary employees in the media have little influence and low attention. There will be no problems with daily life and work sharing. Once the work content is involved, it can be referenced or re -spread in the circle of friends or the group, and then the speeches in the group may be cited or re -spread, and then Treatment of attention, affecting the unit.

For example, the article's point of view published by the reporter's personal public account has a problem and revealed a message in advance. The unit must endorse it. Therefore, the appropriate specifications are both the media that protects themselves and protects it. Of course, the media's specifications for employees' social platform must also follow certain principles. It can only be set up red lines and bottom lines to provide principled guidance, rather than every sentence and expression of employees. Affects the life of employees.

"Young Reporter": Both teachers are media managers. In daily work, do they have relevant specifications and requirements for team members to use social platforms?

Lai Yongqiang: There must be requirements for team members to use social platforms. For example, it is necessary to monitor valuable information on social platforms, and we must not publish content with personal views and emotions on the social platform as a job. The information does not have the source of authoritative sources and the sources of multiple sources must not be copied directly, and so on. In other words, in our daily content production process, the use of information on social platforms has a set of strict information review and check -out system.

Liu Haipeng: How to use social platforms is actually a test of every reporter editor. If you use it as well as the fish, if you do n’t use it well or not, you may miss a lot of opportunities. I will not interfere with the normal use of social platforms for team members, but as colleagues, sometimes I will remind everyone, especially for young reporters who have recently joined the job, it is necessary to remind everyone to abide by some basic principles: social platforms are not outside the law outside the law. The land on the platform cannot violate the law and discipline, cannot violate public order, good customs, cannot violate journalism and discipline, keep the bottom line, and do not touch the red line.

"Young Reporter": Thanks to the two teachers for sharing, I hope that colleagues can master the wisdom of using social platforms.

Reference format for this article:

Niu Yingying, Lai Yongqiang, Liu Haipeng. Profitting and avoiding harm: The journalist effectively uses the wisdom of social platforms [J]. Young reporter, 2022 (13): 34-36.

- END -