News Practice | How to tell the wonderful story of the party newspaper industry

Author:All media exploration Time:2022.07.11

Author: Zhangxi Ke

Source: "All Media Exploration" June 2022 issue

Abstract: There have been many working reports in the industry reports. The main reason for this "illness" is that the reporter did not sink and lacked footwork. The scene was the best source of stories. Only when you go to the scene, you can capture a lively story. If you want to write wonderful industry stories, in addition to the deep line, the more important thing is to always target people to write. People are the main body of the story. Write people and write people wonderful. The story is wonderful.

Keywords: industry report; story point; foot force; living fish; story core

Industry reports are a very important section in the overall framework of Volkswagen Daily, occupying an important position. Industry reports involve finance, transportation, health, tourism, production, energy, energy and other fields, which are related to the country and family and livelihood. Industry reports are well done, and it is not colorful, which directly affects the image of the party newspaper. However, industry reports have always had a relatively prominent problem: work reports are mostly. These reports lack journalism and are mostly working for work. To solve this "stubborn illness", the reporter must go deep into the front line, take root in the grassroots, and penetrate, especially to grasp the "live fish" in depth, and write the real news points deeply, so that the industry stories can be told. Only by telling the story, can the general public be willing to see, and the industry report can be brilliant and influential. It is also conducive to opening the situation in various industries in the relevant departments and bureaus, allowing them to support their work and reports.

1. Some industries report too strong work and lack of stories

Let's sort out the recent key manuscripts of the industry report. Taking the financial version as an example, two versions a week, each version is basically the headlines and inverted headlines. Many of these main drafts involve two major contents: one is, one is, one is, one is, one is, one is, one is, one is, one is, one is, Regarding various loans. Such as: "Light Loan" allows farmers to enjoy sunny income, "Xingnong Loan" helps build beautiful villages, "college students' entrepreneurial loans" help young people to start business and employment, "farming loan" brings "gold" full park, "strong village loan "Help the village party organization to lead the cooperative, Jinxiang has" garlic industry flow loan ", and 500,000" Huimin Loan "has solved the urgency of large watermelon households. The second is about the increase in loans in financial institutions. For example, the balance of high -tech manufacturing loans increased by 26.2%, and the province's Rural Commercial Bank invested 20.9 billion yuan in green loans. Last year, the balance of HP micro -loan increased by more than 30%. Nearly 23 billion peers led.

Various preferential loans and growing investment in financial institutions are related to the production and life of enterprises and the people, and solve their loans and financing difficulties. These contents are indeed the focus of the financial section, and it is also what the general public is concerned about. The problem is that Lin Lin's various loans and growth balances reported that the reporting method was relatively single, similar, homogeneous, and unprepared.

These reports are mostly based on working reports, regardless of the needs and preferences of the audience. For example, "The Provincial Rural Commercial Bank issued a total of 256.89 billion yuan of rural rejuvenation loans-" Xingnong Loan "to help build a beautiful country" ("Volkswagen Daily" February 9, 2022). In the context of rural revitalization, This is a topic that everyone is very concerned about, but the entry point of the manuscript is obviously too big. The whole article is mostly on the content. What kind of service documents are introduced from the province? Rural Financial Services: "The Shandong Agricultural Credit Federation also instructed the province's agricultural and commercial banks to set up 48,000 village -level financial service outlets in accordance with the standard of about 500 farmers and about 3 kilometers 'in accordance with the" 500 farmers and about 3 kilometers'. "These contents are not written, but obviously the majority of the audience are not only concerned about this, but also these loans have brought about the production development and living level of enterprises and people who need funds and people who need funds. This is the focus of the manuscript. That is to say, the report should project the entry point to those small and micro enterprises and the people, and to express the value and significance of these "agricultural loans" by telling their stories and feelings. Without wonderful and specific stories, the audience is not interested in such reports and numbers that float on the face.

Let's look at the "CCB Shandong Branch with New Finance to deeply cultivate Qiluvo's first quarter supply chain financing balance nearly 23 billion peers leading". Looking at the title, everyone is most concerned about the leading supply chain financing balance of the industry. How much funds have been solved for leading companies and upstream and downstream customers, and what impact they have brought them? Unfortunately, the manuscript is basically floating on the surface work, most of which The process network supply chain loan is more than 87 billion yuan, serving more than 8,000 suppliers and dealers, which strongly supports local economic development. "The result brought by the big talk is empty and dry All beings are tired.

2. Although some reports have stories, they did not write deeply

Some industry reports have more stories than working reports, and the entry points are not as grand narrative as work reports, so large and empty, some details are more vivid and kind.

For example, the Binzhou Branch of the Postal Savings Bank provides more than 3.6 billion yuan in green financing- "Hui Nong Loan" helps South White Plants to the ground; Shandong Construction Bank strengthened the function of helping the village from the source to help the village's "hematopoietic" function, and really helped Zhenfu- "First Secretary" became the "Zhang Laohan" in the villagers' mouths; ";" Iron Construction Plan "creates Qilu green and good ecology -egrets that have disappeared for many years to reproduce the water; and so on. It should be said that the "story point" selected by the above manuscripts is good, but it will be found that these manuscripts are basically points, faces are, and there are more noodles. Details occupy less space. Mr. Lu Xun once said: The selection of materials must be strict and the excavation should be deep. The biggest problem of the above reports is that the story points are not excavated, let alone the point.

For example, "Postal Savings Bank Binzhou Branch provides more than 3.6 billion yuan in green financing-" Hui Nong Loan "to help South White Pacific Shrimp to the Floor" ("Volkswagen Daily" on December 8, 2021), the manuscript was written like this : "Winter is coming, and the shrimp seedlings will be prepared in the coming year. Shi Shengjun once again applied to the postal savings bank Boxing County Sub -branch 100,000 yuan for Lugo Agricultural Loan ... As of the end of October, the Postal Savings Bank Boxing County The sub -branch has accumulated more than 2,100 million yuan in loans to the farmers of the farmers in Qiaozhuang Town. " It's out of color. Unfortunately, this "point" is just written as examples, and a few brings have been brought. The author did not dig into this "point" deeply, and did not make the history of the south whitening of Shi Shengjun. And the postal savings bank's support for his funding, solving his urgent urgent in the ins and going in the ins and going, if you start, write through the postal reserve bank Binzhou Branch in order how to make these 3.6 billion green financing support and assistance companies and farmers. In the selection of several representative examples of examples, the report will be much more enthusiastic and more exciting.

Why can't these stories be written? The main reason is that the reporter did not run, did not go deep on the scene, and lacked "foot force". At present, the examples written in these reports are mostly from the materials provided by the relevant departments. From the materials to the materials, there are no personal interviews, no practical feelings, and no sense of scene. How can we catch "living fish"? How can we capture the colorful story points and write deeply?

Third, only in the first line can we find a full story core

A report to find a wonderful story core is not easy. In addition to eating through the materials, the most fundamental thing is that it can take root and sink. The scene is the best source of the story.

It is also a financial manuscript. Let's take a look at "" Strong Village Loan "to help the village party organization leading cooperative -inserting traffic" wings "for the mountains in the mountains" ("Volkswagen Daily" November 25, 2021) Essence The manuscript is written in Lushan Miscellaneous Cooperatives in Majiazhuang Village, Shijia Village, Wulian County. The village is rich in agricultural products such as Xiaomi, ginger, purple potatoes, chestnuts and other agricultural products. So the cooperative thought of the live broadcast and cargo, but the live broadcast needs to introduce product deep processing and packaging lines, and build a live broadcast room. You have to find anchors to guide it. There are 60 people in the cooperatives. Everyone has a lot of money to make money. At the time of difficulties, the Wu Lian County Sub -branch of the Agricultural Bank of China issued 1.5 million yuan of "strong village loans" to solve the urgent need.

"With the wings of traffic, the product sales are also rising. Within a month, the sales of the cooperative increased by 50%month -on -month. 'For another two months, students in our village can basically live broadcast, not only saving one Large expenses, and you can also harvest continuous live order orders. 'Think about the future, Wang An is full of confidence. "

Due to the solid interviews, the reporter made the cooperative's difficulties and the support of financial institutions, the development and success of the cooperative step by step, and the "story points" were thorough and vivid and very full.

"Four Good Rural Road" is an old topic. How can I write new ideas? The reporter went deep on the scene for this, interviewed many people from all walks of life, obtained a rich and fresh first -hand information, and wrote a short manuscript- "Laixi comprehensively improved rural highway access capacity and service quality." Road+"Achievement Wanjiaqian Store" ("Popular Daily" November 9, 2021).

The work wrote 3 wonderful short stories around the "Four Good Rural Road". Story 1: "Four Good Rural Roads+Industry", to serve the development of grape towns, the transformation has been improved to 37 kilometers of rural roads, and the rural roads and highways and national and provincial roads are achieved smoothly. You can enter and exit at high speeds 5 minutes from the grape production area, which has attracted more foreign merchants to purchase in the field. People have really felt the benefits brought by convenient transportation. Story 2: "Four Good Rural Road+Red". In order to let red culture go out, the Laixi City Transportation Bureau created multiple "red roads" and opened the red bus line. Convenient transportation has attracted many visitors. At present, 15,000 visitors are received in the old site of the former site of the Jiaodong Administrative Office of Heya Village. Story three: "Four Good Rural Road+Logistics Express", "This year, the" Sharing Platform+Postal Express "project selected for the rural logistics service brand of the Ministry of Transport. It is one of the three selected projects in the province. The 400 -square -meter outlet store has been upgraded into the province's first town -level 'channel platform transformation+postal fast cooperation' comprehensive demonstration store ... "These three stories are short and powerful, no empty words, realistic, solid and powerful narratives, solid and powerful narratives And it is quite literary. If you see the people, the three "points" are stringed into a exquisite pearl chain, telling the story of Laixi, the "Four Good Rural Roads" that achieved thousands of shops. Very vivid.

Fourth, the exciting story of the industry should be aimed at "people" to write

How to tell and show in industry reports with wonderful stories? Some reporters were accustomed to work reports, and they were confused about this, and I didn't know how to break through the bottleneck.

The idea becomes wide. The breakthrough point is to break the usual work routine. A pair of eyes cannot stare at work, just stare at the conference materials and leadership speeches. In their colorful stories, put them on their touching details.

We often say that literature is human learning, and news is also human. Industry reports involve a wide range of life, which is closely related to our lives. It is a wealthy mine. As long as we rush down to run more to go to the scene and capture it with your heart, there are many wonderful stories in the industry.

Some reports of the traffic section pay more attention to the story of the traffic person: What is the youth of 350 kilometers per hour? ——The girl of Jitie Travel Service Company interprets wonderful answers with professional literacy; post -95th train captain Lu Lingyu -bring those eyes that carry hope to the distance; for this "prosperous peony", tired and happy; every day of every day The work is like "charge" Huang Huixuan: build the road to more people; and so on. These manuscripts aimed their attention to those who had stories, wrote their journey, wrote their sweetness and bitterness, and wrote their hardships and happiness.

For example, "Post -95th Train Chief Lu Lingyu -Bring those eyes that carry hope to the distance" ("Volkswagen Daily" January 17, 2022) This manuscript was written by a new reporter who had just arrived in the newspaper. His literary skills are deep and very good at telling stories and grasping details. In this article, she captured the details of the "eyes" of the train captain: "Every time the new line train is opened, I will see different eyes. They have witnessed the development of China's railway industry. I am not a builder of the high -speed rail, but as a train flight attendant, I can bring those eyes that carry hope to the distance to see a farther and wider world ... "

"Eyes" transparent poems and far away, symbolizing longing and hope, and even the future. This detail is very vivid and touching. The details are precisely the most important element that constitutes the story, and it is the key to whether the story can move.

"One -dollar Train" String warmth and slow life "(" Volkswagen Daily "February 9, 2022) is a squat point survey with a traffic story of a public welfare slow train with an average speed of only 30 kilometers per hour. This column is green. The minimum fare of the leather train is only 1 yuan, and the price has never increased for more than 40 years. As the title is said, this report focuses on the changes of the train, but the warmth of the passengers stringing around this train- "The past Japanese color became slower, and the car, horses, and emails were slow. , I only love one person in my life. "

At the moment when airplanes and high -speed rail travel, some passengers feel that riding a dangdang green car can make travel fuller. Because of the 15 beautiful ancient villages in the train, there are 6 special towns in the Great Wall of the Great History. The trains have made many scenic spots connect to line, attracting many "donkey friends" who like nostalgia and travel.

From the fruit farmers who are selling agricultural products by train to the stall owner who sells cotton jackets on the train, to the nostalgic and tourist "donkey friends", the manuscript uses a frame of a frame to tell the different stories of train passengers, more than 6000 more than 6000 The manuscript of the word is interested in reading, unknowingly, and the shortcomings. It not only writes the history of the trains, but also wrote a different story of all kinds of passengers for more than 40 years, which reflects the changes of the times. Develop trajectory. As soon as the manuscript was published, the manuscript was published, and he won a good voice.

This also reflects that the main manuscript of the industry reporting can be expressed in a storytelling manner, good finance, transportation, health, and production, good policy measures, support and assistance of financial institutions, high -speed rail, highways, highways, highways, highways, highways, highways, highways Convenient and fast, the continuous improvement of diagnosis and treatment technology, the development of the industrial economy, and so on. All of these, the final point of the foothold still falls on the "people", what kind of role does these assistance measures to the relevant people and how the relevant persons do to this. Therefore, our main line must stare at these related "people". Through their joyful stories, they show the trajectory of the development and changes in various industries. This is the direction of the industry report and the meaning of the efforts of the industry. "All Media Exploration" magazine is a journal communication professional journal hosted by Volkswagen Newspaper Group. The domestic unified continuous publishing number CN 37-1526/G2, international standard continuous publishing number ISSN 2097-048X. Pioneer in August 2021.

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