The "Second Life" seminar focuses on the three -dimensional expression of life stories

"The seeds were buried under heavy snow

Quiet germination

Native

And where I can't see my parents

Sneak growing "

Two years ago, the children's poetic tenderness and healing in the documentary "The first time of life" allowed people to experience the small luck and sorrows from the twelve key nodes from "birth" to "farewell".

Two years later, the second part of the "Life Trilogy" "Second Life" arrived as scheduled. This documentary jointly produced by CCTV, SMG, and Bilibili was launched on multiple platforms. As of now, the total number of stations in station B has exceeded 32 million times, and the Douban score is as high as 9.3.

On the afternoon of July 8th, a documentary "Second Life" expert seminar hosted by the Central Radio and Television CCTV was held in Beijing. CCTV's leadership, main creative team, industry experts, and representatives of cooperative parties gathered together to discuss the artistic quality, innovation exploration of the Second Life ", innovation exploration, meling media communication and cultural heritage.

"The Second Life" documentary has an important breakthrough in terms of subject matter, ideas, and architecture. Among them, giving the audience's rich space for speculation, its deep spiritual core is the key to impress the audience. "

The seminar praised that "The Second Life" showed the fate of life with a volume of 480 minutes, more complicated expression, deeper analysis, more sharp discussion, the weight is very heavy, but the expression form is very kind and trendy. ,very nice.

Real and diverse close to the youthful tone, CCTV's innovative layout creates a "new brand" of a humanistic record

Life, reckless world, how vast, high mountains and valleys, sadness and joy, how vicissitudes.

From the slow flow of the "first" of life and river, to the "second" wind and waves, four groups of keywords, eight pictures of life, observed the choice and fate of ordinary people when crossing the decisive moment of decisive moment, "Life The second time is more like a "realist life of Chinese people".

It is necessary to record and portray this life blueprint, and it is inseparable from the humanistic thinking, true expression and aesthetic presentation of the production team. Starting from a deeper perspective of life, exploring the new IP of life themes, which shows the innovative layout of CCTV's documentary "new label".

CCTV's innovative strategic layout is built with time and sense of space, as well as the summary, refining and sublimation of values. From the "trilogy of life" IP, to "Rehabilitation of Recruits" and "Life in the City", CCTV's documentary is being presented with continuous innovation and unique values, becoming a very identified mass audiovisual symbol.

Guantong, the secretary of the CCTV Party Committee and Chairman of the CCTV Network of the Central Radio and Television, said: "Shape the character image, dig out the character stories, and pay attention to the fate of the characters.

For example, "The first time of life", with a person's life as a time coordinates, records birth, school, marriage ... pension, farewell, and other different stages of life;

For example, "Recruitment, please enter the column", with recruits as the time coordinates, recorded the gradual and change of recruits from the first day of the enlistment to the 180th day;

For example, the upcoming "Life in the City" is the vegetable market of the vulgar world. From east to west to south to north, dialect slang is connected in series, showing the fireworks in the vast Chinese market.

These works depict the moving emotions in the ordinary life of contemporary Chinese, interpret the spirit of the era of contemporary China, and open up the new realm of literary and artistic creation in the new era.

In fact, CCTV not only based on the reality in the selection of topics and the expression of discourse, but also insists on creating Internet video content and IP programs with the characteristics of the main station.

For example, in the 25 -year report of the return of Hong Kong just in the past, the creative micro video launched by CCTV.com vividly expresses Hong Kong and the Mainland relatives. High affirmation of people in the museum industry.

Another example is the new scene -style documentary interview program "Genting Dialogue". In the lines and the world of light and shadow in the words, the "cloud" end of the "cloud" end of the word is outlined to outline the hidden life in the current society. The story behind the "East Selection" burst.

Whether it is "The Second Life" in a documentary to encourage young people to cut thorns, face the twists and turns and confusion in life, or the human fireworks depicted by "Life in the City", or the Chinese culture displayed by creative micro -videos, CCTV is using it. Real and diverse tone is close to young users.

"Humanities record new brands, new IPs of life, new realm of literary and artistic creation", this is not only aimed at the "life" IP series and documentary, but also the overall layout and requirements of CCTV's content field. These works that are shining with humanities and the glorious times represent the creative concept and cultural genes of CCTV's "people -oriented" creative.

Focusing on and seeing the ups and downs of people's lives, multi -party linkage helps the "new IP" out of life out of the circle

Without repeating the "first" narrative logic, "fate restarts" has become the entry of "Second Life".

Luo Hongbing, the editor -in -chief of CCTV, CCTV, CCTV, and International Online, pointed out: "As the second series of CCTV 'Life Trilogy' IP, it casts the camera to the story of the re -entered life and observe the people in the vortex of fate cross The moment of wind and waves expresses the emotional world of ordinary Chinese people. "The Second Life" has a longer creative cycle and more difficult, and the meaning of the meaning of the conversation is richer, three -dimensional, and diverse. "Only enough time is enough time The records, enough observation, have a deep enough understanding of characters, life, stories, and society, in order to use materials for literary processing. In fact, more than one year of follow -up, the material of more than 10,000 hours, finally gathered into 8 60 -minute "Second Life". Based on this, the narrative of a documentary is more full and full of depth.

He also said that "'' Life Trilogy '" from different entry points depicts a three -dimensional, permanent life map. This is just one of the documentary layout of the entire Humanities Department of CCTV, and the larger territory is being built. "

The "Life Trilogy" IP takes the "life" as the mother's question, laying the documentary development strategy of CCTV in the direction of "humanities". Ordinary people return to real life and return to humanistic traditions.

Tang Xiaoyan, deputy editor -in -chief of CCTV.com, said: "The record latitude of" The Second Life "extends from individual to life, and even the world. A clear stream of Internet documentary, a real power. "

Eighth episodes of "Yuan", "Lack of", "Na", "Refus", "Yes", "Non,", "Break", "Broken", "Broken", "Break", "Break", "Breaking", "Breaking", "Breaking", "Broken", "Breaking", "Broken", "Broken", "Breaking", "Broken", and "Broken". It has always been compatible with unified philosophy.

"Yuan" recorded the abduction Wei Zhuo reunited with the blood 18 years later. In "Lack of", there were groups of "dad" who had been forgotten and forgotten children and had adopted more than 120 children in 26 years;

"Na" is the process of reconciled with himself due to the high paraplegia of a car accident.

"Yes" opens the procuratorial papers for each appeal, and "Non" pays attention to the redeemed of the criminal release personnel into the society;

"Broken" and "Li" are both women's perspectives. The former breaks through the siege of marriage, and the latter is the advanced diary of female workers in the assembly line.

"The Second Life" has opened eight different themes with eight episodes. Just as Zhang Hao, the content director of the CCTV video ecological business group and the chief producer of "The Second Life", said: "We must push away for the audience ' The door of the world, awaken everyone to discover those who are usually or ignored, or misunderstood, or are defined by one -sidedly; use the perspective of speculative to look at the special moments of dark flow and waves in the big river of life, at fate at fate On the occasion of restart, understand the philosophy of the world of fighting and reconciliation in the wisdom of Oriental Wisdom. "

From a calm, objective and warm perspective, present the tenacity and vitality of the Chinese bones. Perhaps this is exactly the first time that "the second time in life" can be ranked first after the 22nd file of the provincial satellite TV. The Rand Documentary Comprehensive Index is the first, and he can obtain the reasons for central mainstream media such as the People's Daily, People's Daily, Guangming Daily, and CCTV News.

Chen Yuren, vice president of Shanghai Culture Broadcasting Film and Television Group Co., Ltd. said: "The show cares for children, from prisoners, appealing groups, paying attention to the story after the abduction, the situation after the prison, the tearing after the judgment, etc. "Times" has the background of 'news core and documentary expression'. Taking the story as the entrance, to see the background behind the social issue, and focus on and examine the interpersonal emotions, social ethics and values. "

On the Internet, at station B, users interact with the protagonist through the screen with the barrage, and they are worried and happy to the protagonist from the heart, which reflects the user's mentality and empathy when watching this documentary. Below, the strong communication effect achieved by the platform linkage.

For example, in the first episode of "Yuan", when Wei Zhuo's tearing emotional collapse of the two families, questioning whether he was wrong, the user was expressing "No, you are not wrong."

In the fourth episode of "Reject", when Feng Ting completed the second phase of operation, the user would also use the barrage to express "You really look good, be confident!", "Sister, come on!" The effect of positive feedback.

At the same time, the director team released the director's notes in the comment area. The protagonist appeared in the comment area to publish his personal feelings, creating a good atmosphere of interaction with the audience, and closer the distance between the work and the audience.

In addition, more than 30 high -quality UPs at Station B carried out publicity and second -degree creation for the project, all of which brought more discussion and thinking to "Second of Life".

Therefore, in this Taiwan network cooperation, Zhu Xianliang, a senior adviser to the Documentary Production Center of Station B, said: "Traditional documentary and new media documentary are based on their different demands. The advantage has achieved a win -win results. "

The title of "Life", "humanities" pointing, writing Chinese -style life philosophy "Xinhua Chapter"

As the seminar pointed out, "Second Life" focuses on a major turning point that affects life. It is more complicated and profound. For life, everyone obviously has a very different expectation. This gorgeous and solid life world world In "The Second Life", it was broken and reconstructed. So, what has been rebuilt in "The Second Life"?

Yan Jingming, a member of the National Committee of the Chinese People's Political Consultative Conference and vice chairman of the Chinese Writers Association, pointed out: "The authenticity of the entire work is powerful and gives people a feeling of original ecology. Documentary dares to face the cruelty of life, whether it is the reality of trafficking children, or so for it to give it to it. All families, especially the tragedies caused by the parties, have not avoided these contradictions, which makes people have more expectations and confidence in the creation of documentaries in our country, and suddenly feel that the documentary is very close to our life. "

Obviously, "Second Life" has a very good creative concept, a true expression of real life. This authenticity is exactly its moving place, and the power of inspiring people is even stronger.

In addition to authenticity, the artistic value of "Second Life" is also to provide people with a way of thinking and innovation.

Zhong Chengxiang, a librarian of the Central Literature and History Research Museum and the first chairman of the Chinese Literary Critics Association, emphasized: "The Second Life" reveals a binary of the entire literary and artistic creation, including documentary creation, Confrontation -'non -black or white', 'not the way of unidirectional thinking is not' one -way thinking, enlighten people to think multi -directional thinking in a dialectical way, comprehensively grasp, compatible integration. This documentary is through one talk one by one. Good Chinese story to help us know how to reflect on it. This is the deepest thinking change in the nation. "

"In addition, to treat life theory as the main research object of aesthetics," The Second Life "is to solve the aesthetics of life." In life, it is necessary to calmly cope with a high spiritual realm. It really becomes the master of the times and the main body of history.

Leading the atmosphere first, the seminar is anchored for "Second Life". At the seminar, He Xiangyang, member of the Presidium of the Chinese Writers Association, director of the creation and research department, and researcher: "The Second Life Leading us has experienced the mother of life, telling humanistic stories, and the spirit of describing people. What we admire is the core values ​​of socialism. "

Yin Hong, a professor at the School of Journalism and Communication of Tsinghua University and vice chairman of the Chinese Filmmakers Association, believes: "The core of the humanistic documentary is to follow people, respect people, and help people. , Describe the sadness and joy of people in the times to express the power of humanity. Compared with "The First time Life", this season is closer, longer, and more practical, which determines the texture of the film. "

Gao Guiwu, director and professor of the School of Journalism of the School of Journalism of Renmin University of China, commented on the four aspects of media responsibility, creative path, theme of life, and visual audiovisual. Life, follow the reality, put us that we may not notice too much, or ignore some things that are commonly used in front of us, let us stare and cause our thoughts. Such a work. "

So, what do we look forward to in Chinese humanistic stories? Zhang Zongwei, deputy dean and professor of the School of Drama and Television of Communication University of China, pointed out: "The words" two words are very good. We each individual becomes the world, we are in the world, we are individuals in the group. "The Second Life" What are the post -waves on the Internet? Relying on the use of images to tell them that the traditional culture of China is exaggerated and profound, we talk about harmony, Zhijin and retreat, not the tip of the horns.

"I think" The Second Life "is a toughness, courage and responsibility in the extreme encounter of fate. I saw the influx of light in the huge cracks. Soft, more complicated but still the subtlety of human nature. "Ding Mei, deputy editor -in -chief of the Monthly Magazine Magazine, said.

And Guo Shaoming, deputy director of the "China Youth Daily" culture center, interpreted "The Second Life" from the perspective of youth, female perspective, and media perspective: "This documentary is very close to young people from the topic selection to the language. First of all, its text It is very bonus. The commentary is witty, humorous, calm and very content. Maybe you are still laughing in the last second, and the tears will come in the next second.

Lu Yao wrote in his novel "Life":

"Life is always like this. We can't be satisfied with people everywhere, but we have to live warmly. People live a lifetime. There are many things that are worthy of love. Don't be discouraged because you are not satisfied."

From "The first time of life" to "Second Life", the documentary tries to keep moving towards the depth of life. The seminar believes that the hit of the documentary "The Second Life" is a new practice and new achievement in CCTV's content layout. In the future, I hope that CCTV will bravely pick up the responsibility of history and record the times, continue to adhere to the gesture of young culture, create more high -quality content, and show positive energy of mainstream media.

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