Jilin: Lighting Night Economy Unlock New Play

Open a Kanto style at night in the Northeast of Meihekou, and tour the flower car team on the streets of Changchun ... As the night economy has continued to heat up, in recent years, Jilin has taken multiple measures to promote a number of national night culture and tourism consumption agglomeration areas. Construction makes "night idle" "busy night".

Event rich nightlife

On June 30, the "prosperous fireworks Hi Shuangxin District" of Changchun New District was held. As the opera "Carmen" group shocked, the concert continued. It is understood that from June to September, Changchun New District launched a "six one" series of summer summer activities, which enabled a number of summer night markets such as Eurasia Collection, Qilehui, Beihu Wuyue Plaza. Wait, add a series of online activities such as "Night Changchun Cloud" Douyin Live Exploring Store, which will be held at the same time.

"We hope that through the festival, we will attract more citizens and tourists to go out of their houses, enter the scenic area, and promote the further development of the night economy." Changchun Jingyue Moon Lake National Scenic Area will host the Jingyuetan Forest Music Festival on July 9. Wang Yue, a staff member of the marketing department of the scenic area, introduced that the festival lasted from 13:00 to 23:00, and it is expected to receive more than 4,000 viewers.

In order to better meet the needs of citizens' diverse night play experience, Changchun Lotus Island Film and Television Leisure Cultural Park will launch the "Time Lucky Night" theme night tour on July 8th to integrate immersive interactive performing arts, large fantasy fireworks shows, Thousands of people's lawn bonfire evenings, small character script micro experience, retro replacement and other activities, integrate night travel, night collection, night show, night food, night show and other cultural tourism projects to enrich citizens' night travel options, promote cultural tourism The recovery of the consumer market and the high -quality development of the night economy. Sun Yuliang, deputy general manager of the scenic area, said: "This event is rich in content, adding a joy to citizens tourists on summer night."

Cultural empowerment night economy

The rich culture adds cities to add charm. Jilin's blocks integrate the cultural elements such as the customs, history, and folk customs into the urban economy's format to make night life more distinctive.

Northeast Northeast City of Meihekou City is a composite Wenlu district with distinctive regional characteristics and ancient cultural atmosphere. Since its opening, it has become an explosive project of night tour. Northeast Northeast Night City passed more than 4 million passengers last year. This year, the May 1st holiday and the Dragon Boat Festival have attracted nearly 460,000 people. At present, the Northeast Northeast Night City has been upgraded and upgraded. The equipment update rate reaches 60%, forming a cultural tourism hometown economic consumption gathering area with an area of ​​nearly 30,000 square meters and a total length of the neighborhood, which has continued to release attractiveness.

The Yanji Night City, which will open on July 29, is also full of expectations. Li Xun, chairman of the night city, introduced that the night city is based on the Korean folk customs as the important cultural content. In the direction, create a folk commercial park that integrates national style display, cultural tourism experience consumption, cultural leisure and entertainment, and highlights the characteristics of Yanji Cultural Tourism.

At night, Guilin Cultural Commercial Street in Changchun City became lively, and the scent of food such as baking skewers and cold noodles in the neighborhoods full of Kanto elements. Every day to 18 o'clock, long lines have been lined up along the street. "My friend and I came over to eat some snacks, chat, and relax." Ms. Liu, a citizen. Guilin Cultural Commercial Street is a comprehensive cultural commercial district integrating regional cultural food, leisure culture and entertainment projects, and famous products.

Complex unlocking a new "night" state

In recent years, Jilin has increased the development of business and travelers and increased new experiences, calling for new brands, and presents more interactive, experiential, entertainment, and cultural diverse night consumption formats to tourists. growth point.

"Here, you can see the beautiful beauty of Chengdu Kuanzhai Alley, Wuhan Yulin, Lijiang Ancient Town, and Zhejiang West Pond. You can also experience the unique style of marketing through characteristic immersive experience and many cultural projects. The cultural tourism complex project, the 24 -hour "This mountain" became the "Internet celebrity 'as soon as it opened." Lu Xingyan, the head of the Changchun "this mountain" project. "This has a mountain" to lock the young group and use the mountain as the shape of the building, creating an indoor resort landscape town. Visitors can visit the pavilions and explore the pavilion in the mountains. Gourmet catering, theater neighborhoods, theater theater, cultural and creative blocks, and mountain houses are scattered everywhere, attracting tourists to find surprises.

Changchun Eurasia, which integrates night purchase, night banquet, night drink, night entertainment, night show, night reward, etc., is a new place for people's night entertainment consumption. In order to further promote night entertainment consumption, Eurasia brought together the introduction of ice cars, Japanese hot spring baths, and childcare experience projects. At the same time, according to different seasons, Eurasia brings together outdoor venues, leads ice and snow into business districts in winter, and organizes activities such as strawberry festivals and Juli Night Markets in summer to help the rapid development of the city's night economy.

Source: China Travel News Network

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