Douyin e -commerce has increased the protection of authentic books, and takes multiple measures to help the industry's healthy development

Sitting in a small window to read Zhou Yi. I do n’t know how much spring goes. Books have been an important carrier of knowledge transmission since ancient times. Reading paper books is a long -term habit of many people. According to the achievement of the "19th National Reading Survey" released this year, in 2021, the number of paper books for adult nationals in my country was 4.76, which was higher than 4.70 in 2020. In 2021, 45.6%of adult national tendency to tend "Read a paper book", an increase of 2.2 percentage points from 2020.

In recent years, the rise of short videos and live broadcasts has brought new changes to the presentation of book content and books. With the help of content e -commerce such as short -sighted and live broadcast, the dissemination and sales of books showed new vitality. Publishing institutions also opened new sales through content e -commerce.

According to the report of "Douyin E -commerce Book Industry Development Data Report" report, driven by interest e -commerce, more than 450,000 books sold by Douyin e -commerce every day. In 2021, the number of book publishing enterprises in the platform continued to increase, which was close to 10,000 by the end of the year, a year -on -year increase of 134%.

A healthy book sales channel, the source and quality of the book must be safe and credible. Book copyright protection is directly related to the quality of book content, and it is more related to the interests of users and practitioners. When Douyin e -commerce has become a new channel for more and more people to buy books. When the book ecology is becoming more and more abundant, protecting genuine books has become an important for platform governance Work.

In order to protect the copyright of the book on the platform, Douyin e -commerce has continued to increase governance through a number of measures such as genuine book protection, cracking down on pirated infringement, and publicity of intellectual property protection, upgrading the platform governance system to help the healthy development of the industry. In 2021, Douyin e -commerce launched the intellectual property protection platform to open an exclusive channel for online rights protection for each copyright party. Related data show that Douyin e -commerce has accepted more than 10,000 infringement complaints throughout the year, and exceeds 48,000 infringement links.

In January 2022, Douyin E -commerce and the Beijing Edition Fifteen Agency Anti -Pirate Alliance signed a memorandum of library protection cooperation. The two parties launched in -depth cooperation in brand cooperation, green channels for rights protection, active prevention and control, and offline project strikes to jointly cooperate together to jointly cooperate together to jointly cooperate together to jointly cooperate together to jointly cooperate. Maintain and improve the cooperation mechanism of intellectual property protection, provide consumers with a safe purchase environment, and create a healthy and orderly copyright ecology.

Based on its own active prevention and control system, Douyin E -commerce conducted a special spot inspection of the platform books and products, built the active prevention and control capabilities for piracy, and further proactively clearing the illegal merchants, actively cooperating with the law enforcement department to crack down on pirated infringements. Last year, the platform found that a number of shops sold pirated books on the platform and reported to the police. According to the report, the police frozen more than 1 million yuan in funds involved in the case after investigation, and more than 100,000 books were checked.

In addition, Douyin e -commerce also actively exerts the advantages of the platform and spares no effort to promote the protection of intellectual property protection to merchants and the public. Since 2021, Douyin e -commerce has launched related educational videos and live lessons to enhance the recognition of merchants and experts on the protection of intellectual property protection. It also initiated the industry's first short video series column "Anti -counterfeiting DOU", focusing on anti -counterfeiting books The popular science of the true theme is to provide consumers with the relevant knowledge of authenticity through the real and interesting short video content, and enhance their awareness of intellectual property protection.

On the day of "World Books and Copyright Day", Douyin E -commerce also cooperated with the Beijing version of the Fifteenth Anti -Pilation Alliance to launch the "Anti -counterfeit DOU Knowing Good Books and New Knowledge" column. It is reported that the column joined forces with the publisher to launch the theme knowledge of "New Books and Good Books, Anti -Faculty Truth" to help readers effectively identify pirated books and promote the healthy development of the book industry.

According to data released by the Douyin E -commerce Ecological Conference, in 2021, 190 million single books were sold through Douyin e -commerce. Behind the rapid development of Douyin e -commerce book consumption is inseparable from the efficient and comprehensive governance methods of the platform. The relevant person in charge of Douyin e -commerce said that since its establishment, the Douyin e -commerce has taken platform governance as the top priority. In the future, it will continue to invest a lot of resources to continuously improve the governance system and upgrade governance capabilities.

Cover reporter Guo Wenjuan

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