Hunan Daily Ben Video APP is online, and you go with you in both ways with "the power of three cows"

The warmth is like the spring breeze, and the affection is like four seasons. On the morning of July 8th, the Hunan Daily Ben's video was officially launched, and it will make every effort to build Hunan's largest positive energy communication platform. The leaders of the Hunan Provincial Party Committee Propaganda Department, the Provincial Civilization Office, the Provincial Department of Education, the Provincial Federation of Trade Unions, the Provincial Party Committee, the Provincial Women's Federation, and the Provincial Rural Revitalization Bureau attended the launch ceremony.

The name of the video is derived from the spirit of the "three cows". As the main pioneer of the integration of innovation and reform and transformation of the party newspaper, since May 2020, the Hunan Daily First Sub -Media Sanxiang Metropolis Daily fully combines its own advantages and launched the short video as the core of the media reform. Starting with the leading editor -in -chief transformed the news anchor, the editor -in -chief and reporters entered the bureau, strengthened IP, and created anchor matrix.

Through one year of the exploration and continuous trial and error, the newly -built Hunan Daily Video APP has precipitated multiple brand video columns and vertical accounts. As of now, successfully created brand columns such as "Jun Brother Talking News", "Jinjin Lejun", "Warm 26 ° C", "News Ben", "Xiao Can Say Traffic", "Zeng You" and "Stranding on the spot" Essence Since the transformation, the Sanxiang Metropolis Daily has been like fish on the battlefield of Rong Media. The Weibo hot search list has been a daily frequent visitor. Reading 100 million+manuscripts and explosive short video products have emerged endlessly. After the official launch, the Hunan Daily Ben Penalty Video will be further vertical, relying on a number of original video accounts such as city affairs, scene, education, health, evaluation, tide, live broadcast, etc., forming a multi -layered and multi -layer original content matrix.

On the eve of the official launch, the Hunan Daily Ben Video used the "water and land empty city" to meet the reader's passion for a "two -way rush". On the "Youth" theme yacht of the heart of the Xiangjiang River, on the "Leifeng" warm theme special line to Beijing, on the "Innovation" theme high -speed rail to Shenzhen, the "move" flying to Chengdu to Chengdu In the theme flight, on the "Beautiful" theme train to Zhang Jihuai, in the "21 Days of Driving for 21 Days", the public welfare activities of "challenge the line", innovate, chase the light and warm, and run towards beauty.

On the evening of July 8th, the Hunan Daily Ben Poor Video will also hold a "two -way to go to" charity flight activities to be the main character of the small shop owner and "Aunt Light" Sun Meihua for ten years of bright lights, 500 The drone will "go to" the night sky, "dance" a brilliant visual feast, paying tribute to mortals.

[Edit: Liu Ye]

[Source: New Hunan Client]

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