"Ma Zafei Yan" Cultural and Creative "Tap" out of the circle

On June 28, tourists purchased "Ma Safei" plush toys at the Gansu Provincial Museum. The play with the "one horse first bronze running horse" and the running model of "Malaysia to a successful copper horse" running model. Since its launch on June 11, its unique appearance has impressed many netizens and scrambled to buy it. ("Gansu Economic Daily" on June 29)

Many people should see such a sculpture image when visiting the famous tourist cities and tourist attractions: a Pentium "Tianma" plunder a flying swallow (another saying that the so -called flying swallows are not swallows, but ancient times, but ancient times, but ancient times, but ancient times, but ancient times. The legendary "dragon bird") runs in the clouds in a rush. This sculpture gives people a feeling of "the sky is empty, there is no bond", which fully reflects the momentum of freedom and unrestrained! The image of the sculpture is taken from the national treasure -level cultural relics "Ma Steel Feiyan", also known as "Ma Chaolong", which is officially named "Eastern Han Copper Benma". Provincial Museum. In October 1983, "Ma Tap Feiyan" was identified as a Chinese tourist symbol, implying that Chinese tourism took off, leapfrog and transcended development.

Today, the Gansu Provincial Museum has developed related cultural and creative plush toys based on the treasure of its town hall "Mata Feiyan". It is said that its original intention is to make the national treasure more interesting and more interesting. Until the selling out of stock, the pre -sale can only be opened online, and the factory is working overtime to rush the work. Many netizens said that at first glance, the appearance of the "Ma Sa Fei Yan" doll is very funny, unlike the official cultural and creative products produced; Don't forget. It seems that the Gansu Provincial Museum wants to "make the national treasure more tide and more interesting". This is the power of innovation. Essence

This is not the first cultural and creative action of the Gansu Provincial Museum. According to reports, there have been thousands of cultural and creative products developed, involving hundreds of cultural relics, and only "God Ma Lai" IP series products with the theme of "copper galloping horse". Accessories, creative toys, tea coffee beverages and other categories. This is to make the cultural relics living and fire in a ground -to -earth manner, and "fly" into the home of ordinary people. In this regard, the Palace Museum is the most representative. From the red, hand -painted seal, ancient style folding fan to Xiangrui canvas bags, business office cups, Manhan Quanchang recipes, etc., the Forbidden City IP is widely known. The Henan Museum combines the "blind box" with cultural relics to hide the "micro -shrinking cultural relics" such as bronze, ingot, copper Buddha, bronze, and silver medal into the soil, and let the player pick up the "archeological artifact" Luoyang shovel and dig layer soil. , Sweep the floating dust until the mysterious "baby" slowly presents the whole picture ... These have made the cultural relics and cultural heritage in the museum more tide and more interesting.

One tripod is contained in the thousands of worlds, and a trace of civilization. The museum is an important hall for protecting and inheriting human civilization. It is a bridge that connects the past, present, and the future. The value and vitality of cultural relics lies in integrating life, returning to society, and serving the people. Therefore, I look forward to more museums innovating in the middle of the museum, relying on the collection of cultural relics, increase the development of cultural and creative products, and launch more cultural and creative products with fireworks and enjoyment, so that more cultural relics live, tide, pretty pretty, pretty, beautiful Get up and get angry. This is not only in order to improve the quality of public culture and the distance between the cultural relics and the contemporary people, but also to enhance the attractiveness and produce better economic benefits. Of course, when the public cultural services of each museum have improved significantly and have a close connection with more and more people, people are willing to walk in and feel the charm of 5,000 years of long history and culture.

I hope cultural and creativity will become more museums, "golden cards" and cultural "soft power" of more cities.

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