The government has the "singing drama" of the "singing drama" of the "singing drama" of the city's cultural tourism consumption frequently

Zhoukou Daily · Zhoudao client reporter Li Ruicai

Guide a group of non -heritage related creative brands such as "Huaiyang Mud Dog", "Huaiyang Reed Painting", "Huaiyang Cloth Tiger", "Shenqiu Gujiayu", "Dancheng Celake Sculpture", and use non -heritage elements to create and design into the people into the people. The non -heritage and creative products of life cooperate with Taobao, JD.com, Pinduoduo, Tmall, Douyin, Meituan, Kuaishou and other e -commerce platforms to develop online non -heritage products characteristic sales chain; launch "I endorsed" my hometown of non -heritage good things endorsed "Rong Media live broadcast, guide some project representative inheritors such as" Dancheng clay sculpture "," Huaiyang Reed Painting "," Kawai District Hanging Noodle Making Skills "through market operation to carry out live media live broadcasts on network platforms such as Douyin and expand The popularity and influence of Zhoukou non -heritage products in the live broadcast market, creating Zhoukou non -heritage IP brands ... On July 6, the reporter learned at the Zhoukou Cultural Radio, Television and Tourism Bureau that in the post -epidemic era, Zhoukou City insisted on normalization. Based on the prevention and control, in order to further stimulate the enthusiasm of tourists' consumption, the cultural tourism department has successively introduced a series of new measures. The city's cultural tourism consumption has a high enthusiasm and frequent highlights.

According to reports, in 2022, Zhoukou City, relying on the popularity of Huaiyang Temple Fair and Guandi Temple Scenic Area in Zhoukou City, launched the "Non -Heritage Store Festival" consumer brand. On the second day of February of the lunar calendar, February 12th in the lunar calendar, and the twelfth Central Plains Ancient Rhyme of the Central Plains -China (Huaiyang) Intangible Cultural Heritage Show (online) in the lunar calendar, at the same time, the online "non -heritage shopping festival "Sales activities, through online platforms such as Douyin and Kuaishou, promote the people of Zhoukou City" Huaiyang Mud Dog "," Huaiyang Cloth Tiger "," Hanging Noodles "," Dengcheng Pottes "and other non -heritage products to the people across the country to create non -genetic New benchmark for inheritance and innovation; during the Spring Festival, Cultural and Natural Heritage Day, the organization of "Miao Guifang Handmade Hanging Noodle Workshop", "Tiger Leibu Tiger Tiger House", "Shenqiu Gujiabu Fei Yi Zi Workshop", "Shen Qiu County Qing Sancai non -heritage workshop "" Xiaoyao Hu Spicy Soup "," Zhang Zhenfu Ceramics Workshop "," Zhoujiakou Wood Edition New Year Painting Workshop "," Zhang's Mud Dog Workshop "," Han Fat Food Workshop Nearly 20 non -heritage workshops carried out the "Non -Heritage Store Festival" characteristic non -heritage products exhibition and marketing activities in the Guandi Temple Scenic Area of ​​Zhoukou. The "Non -Heritage Purchase Festival" has aroused strong attention from the surrounding citizens and tourists, which greatly increases the non -remaining consumption experience of tourists in the scenic spot.

In addition, the relevant functional departments of Zhoukou City actively help the non -heritage workshop and the online sales platform to establish long -term cooperative relations, expand the sales channels of non -heritage products, and build a cultural poverty alleviation platform for 182 households and 1095 poor people in Zhoukou City and 1095 poor people. Essence In order to effectively use the "Weekend Music Festival" launched by Zhoukou Wildlife World and the "Night Tour Guandi Temple Light Show" launched by the Guandi Temple, the cultural tourism department of our city also actively cooperated with various scenic spots to carry out "Zhoujiakoukou The "Non -Heritage Shopping Festival" tourism product supply activities such as the Wooden Edition Painting Research Tour "" Animal Park Non -Heritage Exhibition and Entertainment Tour "are interacting with tourists through the on -site of non -genetic inheritance to stimulate the enthusiasm of tourists' non -heritage experience. The immersive experience tour of the Heritage Festival · Zhoukou Consumption Season. At present, the "teachings for love for love make non -heritage public welfare a beam of light in life -the entrepreneurial experience of the non -heritage assistance of Jinsuo Reed Painting Workshop in Huaiyang County" has been used as the top ten non -heritage workshops in Henan Province One of the typical cases was submitted to the Ministry of Culture and Tourism to promote it nationwide.

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