What kind of cultural and creative can be circled?Strangely!

Jimu Journalist Rong Yu

In June of this year, the Gansu Provincial Museum launched the wild wind "Ma Safeiyan" doll, becoming the most popular museum cultural and creative product in the first half of this year.

The "Ma Safeiyan" doll has sprung up because of ugliness, which has also triggered the re -exploration of the cultural and creative product design concept. Just as Cui Youxin, the person in charge of the cultural and creative development of the Gansu Provincial Museum, which created this "explosive model", Whether it has social attributes to a certain extent determines whether it can go out.

Young people love "weird and beautiful"

The Gansu Provincial Museum issued a statement on July 1, saying that some bad merchants have currently conducted illegal imitation and sales of the "Mata Feiyan" doll, infringing the exclusive copyright of the Gansu Provincial Museum to the doll.

In some netizens, this statement is actually a little proud, because the "Maza Feiyan" doll is too hot. At present, the official sales channels for online and offline have been out of stock. "Link" "" The link gave the pirates the opportunity to enter.

"Ma Sa Fei Yan" doll (picture of the official website of Gansu Provincial Museum)

So many star museums across the country are creating cultural and creative products. Why is the "Ma Safeiyan" doll caught the "wallet" of netizens? Cultural IP plush toy? Cui Youxin said in an interview with Jimu Journalists that in fact, before the "Ma Steel Feiyan" doll, the Gansu Provincial Museum also launched a cultural and creative product with a lap: the "Green Horse" inspired by "Ma Steel Feiyan" as the design inspiration House ".

According to reports, these two products have many things in common. Judging from the sales situation, young people do prefer this style of cultural and creative products. "

Cui also believes that the main consumer group of cultural and creative products at the moment is young people with active thinking, and this group is very popular for the social attributes of cultural and creative products. "Can it attract them to buy it and give them to friends? This is the focus we must consider when designing products. "

Don't just stare at the "Treasure Treasure"

Jimu Journalists noticed that many netizens are currently new on the Gansu Provincial Museum and "named" the museum's very distinctive cultural relics, such as people with rich facial expressions. Design text and creative products.

Cui also saw the enthusiastic nominations of netizens. She agreed with the eyes of netizens very much. "We are also thinking that making cultural and creative products can not only stare at the treasures of those town pavilions. We can also choose some interesting cultural relics in the museum. They have different characteristics, make some breakthroughs in design, and strive to surprise everyone. "

Bakery 标 (picture of the official website of the Xinjiang Museum)

Indeed, it is not only the "treasure of the town hall" to capture the hearts of netizens. It is understood that the Henan Museum had previously launched a rolling paper, which has been printed with hand -painted cultural relics and related historical knowledge. It is loved by young netizens. The "grill mouse pad" launched by the Xinjiang Museum has set off a wave of snap -up due to the realistic shape. Some netizens also leave a message to the museum. The "Wheat Potted Potted" launched by the Canal Museum combines the Grand Canal silt and wheat seeds, allowing netizens to experience planting wheat at home, experience the cultivation culture of the canal, and win the "100 points of creativity" by netizens.

Cultural roll paper (picture of Henan Museum official website)

The reporter learned from the Hubei Provincial Museum that the cultural and creative products launched by the museum are currently selling the product with the "Treasures of the Town Museum" with the "Treasures of the Town Museum" as the design prototype. Card, how long the launch is sold out online.

Yue Wang Goujian Jian Jian Bus Card (Polar News Information Picture)

A designer in the field of cultural and creative in Wuhan said in an interview with Jimu Journalists that Hubei Province is rich in cultural and cultural relics, and there are various types of cultural relics. "For example, the Millennium" Wuchang Fish "of the provincial blog is very popular on the Internet. After many hot search lists, its image is very suitable for cultural and creative products. The aesthetic creativity is likely to create a phenomenon -level 'explosion'. "

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