From the black and white world to the colorful elephant!The first "Panda IP" feast in the country was launched on July 8th in the eastern suburbs of Chengdu

On July 8th, a "Panda IP" feast that gathered more than 600 art works- "Black and White" Panda Art Creative Exhibition will kick off at the East Suburban Memory International Art Exhibition Center, bringing a full range of citizens of Rongcheng , Immersive panda art experience.

This exhibition is directed by the Propaganda Department of the Chengdu Municipal Party Committee of the Communist Party of China, sponsored by the Chengdu Cultural Industry Development Promotion Center and the Propaganda Department of the CPC Chenghua District Party Committee, hosted by Sichuan Tuwan Culture Communication Co., Ltd. The support of the limited company is the first "Panda IP" art exhibition in the country. The exhibition will last until July 29 and open to the public for free.

The first "Panda IP Show" appeared

Use creativity to brighten Chengdu cultural business card

In recent years, Chengdu has unswervingly promoted the prosperity of cultural prosperity, and accelerated the creation of a world -famous city in a world cultural city that highlights the charm of Chinese civilization and the cultural characteristics of Tianfu. The fourteenth party congress of the city proposed that the construction of the "three cities and three capitals" was trapped, promoting the creative transformation and innovative development of Tianfu cultural, and developing more "phenomenon IPs" engraved with Chengdu marks.

Grand Panda is a global city cultural business card in Chengdu. This exhibition will be based on "Big Panda" as the core element to gather top panda IP and panda art works. It aims to build a master of exchanges and exhibitions for the masters of art, art creators and cultural and creative enterprises, and dedication to the general public. Stunning "Panda IP Feast".

The exhibition area is 2,500 square meters. There are master -level art areas, multimedia areas, non -heritage art areas, panda tide art play areas and other exhibition areas. More than 600 art works. Among them, both Xue Kang, Zhou Mengqi, Xu Yiyuan, Dao'an, Hu Guangjun, Yang Lilqian, Liu Jiafeng, Meng Dezhi eight national art awards winners, non -genetic inheritors, etc. The addition of "good HD", a trendy art brand co -created by Ma Siwei and designer friends, has combined traditional art and trend art in this immersive panda culture and creative space.

After watching the exhibition, you can sit on the artist's salon, listen to the artist's creation and sharing, and talk about the unique imagination of the aesthetics of life; you can also go to the pop -up area of ​​the cultural and creative supermarket. Create a special drink of a cup of panda theme.

Build a creative design ecosystem

Promote "Panda IP" innovation conversion

At present, Chengdu is adhering to the integration and development of cultural and business travel, and builds a cultural industrial system supported by creative design, media film, music art, and modern literary blogs to promote cultural and creative economy into the country's first formation.

Invited more than 100 artists and design agencies, and more than 50 trendy brands -in addition to dedicating high -quality visual experiences for the citizens of Rongcheng, this exhibition also set up top artists, brand IP operators, and excellent cultural and creative enterprises to communicate with multiple parties, and exchanges, and exchanges, and excellent cultural and creative enterprises exchanged, and exchanges, and exchanges, exchanges, exchanges, and excellent cultural and creative enterprises, exchanges, and exchanges, and excellent cultural and creative enterprises exchanged, and exchanges, and exchanges, they exchanged multi -party exchanges and exchanges. The multi -cooperative platform promotes the creative transformation and innovative development of the cultural elements of "panda" by building a creative design ecosystem.

In the context of the Yuan Universe and the birth of NFT, this exhibition has specially set up a digital art experience area -multimedia digital jungle space, and use digital scrolling screens and other real -life collection experiences and transactions. The audience can not only experience the charm of digital art more vividly, but also participate in the offline auction of NFT digital art, buy the favorite digital art, and become the most trendy NFT collector.

According to the organizer, the Black and White Digital Collection Platform will also be launched simultaneously. The platform expresses panda culture as the core brand of the platform to create the most influential and creative panda culture digital art distribution platform. During the exhibition, login the number of Tibetan platforms to register, and you can receive the giant panda badge at random.

Red Star reporter Wang Di

Edit Chai Chang

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