Pomegranate quick evaluation 丨 cultural and creative "tide" can get angry

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Recently, the ugly cute doll launched by the Gansu Provincial Museum burst into a circle. The original copper -running horse was transformed into a "small naughty". Netizens commented: "This horse looks so smart", but "very cute". As soon as the product was launched, it was quickly out of stock. It can be seen that letting cultural and creative products fire out of the circle. Let the cultural relics get closer and closer to today's life, which can better play the role of cultural relics, make historical sounds, and condense people's hearts.

"Wen" is the source of living water, and "innovation" is the power engine. Cultural and creative products must be "tide", which must meet the needs of the times, reflect the characteristics of the times, find the best connection point between cultural relics and the times, and continue to stimulate new vitality of cultural relics through fashion expression.

First of all, find the foothold of the era. Life is the cornerstone of cultural and creative, and its foothold. Although cultural and creative products are born in historical relics, life can give it a new life and give it the connotation and life temperature of the times. To make cultural and creative products deeply integrate into daily life, not only can not only meet the needs of the public, but also to meet the spiritual pursuit. Through the value of viewing, use, and understanding, to enrich life and light up life, cultural and creative products can make people refreshing, and find their own foothold in the times.

Find the interest of the era. Cultural and creative products are the crystallization of the aesthetics and hobbies of the times. At present, the dull and ugly and silly cultural and creative dolls are popular, which shows that the cultural relics that make the simple and vicissitudes of the ancient vicissitudes "grounded" and "gather popularity" have become necessary. Cultural and creative products with a living, youthful, and diverse state, can only be accepted and reflect the new fashion of elegance and vulgar appreciation, the new scenes, new models, and new experiences brought by cultural and creative rewards. favorite. And these changes are the real reflection of our era of openness, tolerance, and diversity, showing the characteristics of the times and release the vitality of the times.

Xinjiang Museum Tiger Year of the Tiger Cultural and Creative Series "Tide Tiger Imagination". Pomegranate cloud/Xinjiang Daily reporter Li Li Photo

Find the resonance point of the era. Cultural and creative products are the carrier of ancient and modern dialogue. Waking up cultural memories and stimulating cultural innovation, we need cultural and creative products to work hard in the connotation of the times and find cultural resonance. Recent Fashion and a sense of history, colleagues like it very much.可以说，从火爆出圈的文创产品中不难发现共性，它们都不是对文物资源生吞活剥、生搬硬套，而是取其精华，注入时代精髓，彰显着文化自信，闪耀着文化认同，让文创Find a new path that runs through ancient and modern times to the future.

Cultural and creative products directly reflect the cultural heritage and innovation ability. "Innovation" seeks new, constantly "survive" and "fire", so that Wenmai to inherit the string songs and endlessly.

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