[Cultural Tourism Director of Calligraphy Travel] Zibo: Hai Yanqi Feng Qi Qi Qi Qi Qi Qi Qi

She lives in Qilu, and the sea is in the sea. Today, Shandong TV Cultural Tourism Channel's special program "Cultural Tourism Director Calligraphy Tourism" set its sights on Zibo, the old capital of Qi State, with a deep cultural heritage.

In recent years, Zibo has insisted on cultural empowerment, deeply excavated cultural tourism resources, brighten the "Qi Culture" humanistic brand, and consolidates the "two innovations" genes of "Shandong Hand -made", and take multiple measures to improve the quality of cultural tourism. We invited Song Aixiang, secretary of the party group and director of the Zibo Cultural and Tourism Bureau to talk to us about the new development and new appearance of Zibo Cultural Tourism.

Implement the "Six Innovation Breakthroughs"

Plaster "Qi Culture" humanistic brand

"Qi Culture" has always been the source of power, the source of emotions, the source of power and confidence of the power of Zibo, and the most beautiful urban cultural business card in Zibo.

In order to shape the super -cultural IP of "Qi Culture", Zibo focused on the construction of the innovation demonstration zone of the cultural inheritance and innovation of the cultural inheritance of the cultural inheritance, and integrates it into the "Shandong Wenmai", and carried out the work of "six innovation breakthroughs" and 24 projects. The gold brand that brightens the "Qi Culture", accelerate the creation of a national historical and cultural city and the "two innovations" benchmark cities of the "two innovations" of national history and culture, and strive to build the "Nishan Zishui".

Promote the research and interpretation of innovation and breakthroughs in Qi Culture. The four major projects of the implementation of the comprehensive research of Qi Culture, the collection of Qi Cultural and Historical Literature, the Research on Culture and History of Qi Culture, and the Construction of Qi Culture Document Database Construction. Accelerate the construction of the "big research" mechanism of Qi culture, and highlight the profound historical heritage and connotation of Qi culture. Establish the Qi Cultural Research Alliance, actively cooperate with the Nishan World Confucian Center Joint Graduate School to set up a research base in Zibo, explore cooperation with colleges and universities such as Chinese Academy of Social Sciences, Peking University and other universities, and set up the Qi Culture Research Institute in Beijing.

Promote the protection and development innovation breakthrough of Qi cultural heritage. The implementation of Qi cultural relics protection, Qi cultural heritage display, industrial cultural heritage display, national cultural park benchmark construction, and the construction of the archeological site park of Qiguo City. Strictly implement the "archeology and then transfer" system, innovate the establishment of cities, districts, counties, towns (streets), villages (communities), and grid cultural relics protection staff five cultural relics protection systems. Develop and promote cultural relics long -made APP to comprehensively repair the 83 -level cultural relics protection units. Invest 27.45 million yuan of cultural relics protection special funds to complete the 4 -segment Qi Great Wall rescue and protection project, establish a video supervision platform, and hire 170 patrolmen to create a model segment for the province's Great Wall protection and utilization. Actively promote the quality upgrade of 70 museums, accelerate the construction of a museum development pattern with diversification, reasonable layout, structure optimization, and Zibo characteristic, and strive to reach more than 100 museums by 2025, and build a "city of museums".

Promote the popularization of innovation and innovation in Qi Culture and Education. The implementation of Qi culture and society's publicity, the popularization of the cultural series of the cultural series and the creation of literary and artistic boutique, the popularization of Qi Cultural Campus, the Qi Culture to help rural revitalization, and the education of Qi cultural cadres. Offline launch "Guanzi Saying Civilization" cartoon picture book, online "Qi Renxin" and "Guanzi said 'small broadcast'", organize the "Qi Cultural Animation Design Creative Competition" and "Qi Cultural Youth Knowledge Contest" to promote Qi culture Entering institutions, enterprises, schools, communities, rural areas, and communities, infiltrate the hearts of the masses with excellent traditional culture and lead the civilization.

Promote the breakthrough of Qi Culture Communication and Exchange Innovation. The four major projects of the Qi Cultural Festival, the construction of high -end forums in Qi Culture series, the communication and exchanges of Qi Culture, and the export of Qi cultural products and service exports. Planning and organizing the "Qi Culture and His Majesty Summit Forum" and "Sino -British World Football Culture Summit Forum" and so on. The use of Boshan National Cultural Export Base, guiding cultural enterprises to develop and produce both cultural products and services, but also show the cultural products and services of the image of contemporary Zibo, and improve the level of foreign cultural products and services.

Promote the breakthrough of the integration of Qi Culture and Industry. The construction of the "Qifeng Wisdom" project, the construction of key projects of the cultural tourism industry, and the integration of the Qi cultural industry to build three major projects. Cooperated with Wuxi Lingshan Group to deploy cultural tourism complex projects in Wenchang Lake's provincial tourism resort, "Qifeng Shengjing". The core area of ​​the project has a planned investment of 5 billion yuan, a planned area of ​​1511 acres, and a construction area of ​​124,000 square meters. Promote the construction of major cultural tourism projects such as Liaozhai Cultural Tourism Zone, Yan Shen Ancient Town, and Niu Lang Weaver Scenic Area, and strive to plan more than 100 key cultural tourism projects in five years. Promote the breakthrough of the cultivation innovation of Qi cultural talents. The three major projects of Qi cultural talent team, the improvement of cultural talents, and the evaluation of Qi cultural talents and incentives. Establish a high -level cultural research talent pool, actively cultivate high -end talents engaged in industry research, cultural tourism and other industries, and support the joint establishment of Qi cultural talent training and projects to support college, industry institutions, academic groups, civil organizations, and cultural enterprises and institutions. Bases such as R & D, education and training, craftsmanship, etc., laid a solid foundation for the "two innovations" of Qi culture.

Shandong Shouzhuang loves "Xinzi Flavor"

Create a super IP on your fingertips

Zibo is not only a hot land infiltrated by Qi culture, but also a place for hand -made skills. In April of this year, Zibo formulated and introduced the implementation of the "2022" Shandong Hand -made Qi Pinzi Zibo "promotion project implementation plan, and released ten policies and measures such as promoting the construction of non -heritage workshops and implementing talent cultivation projects. · Qipin Zibo "gold signboard. Director Song introduced us to the implementation of Zibo in the implementation of "two innovations" and continuously promoting the "Shandong hand -made" project.

The various types of hand -made resources in Zibo are very rich. At present, the basic information catalog has been established in the level and the field. According to the three categories of handicrafts, food, and traditional art, a total of 106 hand -made projects are included. Highlight the characteristics of "Qipin Zibo", select 89 companies from more than 300 non -heritage enterprises in Zibo City, and establish the Zibo project library. The 2022 Shandong Tourism Development Conference, including Zibo Huaguang Guo Po Technology Culture Co., Ltd., which is officially selected as the "Shandong Handao · Preferred 100" units, 11 companies were selected as nominated units, and the number was average. He is the first in the province.

In terms of brand cultivation, it focuses on the cultivation of hand -made industries such as ceramic glazed firing, food brewing, and home furnishings, and strives to build 3-5 key hand -made industries within the year. Within the area of ​​Zibo, publicly solicited and selected a number of non -heritage projects with large market potential, strong driving force, and easy industrialization, and strive to select and train 10 key projects each year to drive the level of hand -made industrial quality.

In terms of policy support, the protection units of 20 non -heritage projects are fully promoted to do a good job of the construction of non -heritage workshops, implementing "training, employment, and rights protection" of "Shandong hand -made" employees, expanding the employment capacity of "Shandong Hand -made" brand employment capacity Drive the masses to employment nearby.

In terms of promotion, the "Internet +" platform is used to set up an online sales zone on online platforms such as Douyin and Kuaishou. More than 60 non -heritage projects such as production skills have become the anchor push products of major platforms.

At the same time, Zibo also innovatively implemented the "hand -made" six -entry project, that is, hand -made public reading space, entering the scenic area, star -rated homestay, school, community, and high -speed service area, so that "Qipin Zibo" can truly enter Daily life of citizens.

Grasp the "Great Cultural Tourism" to promote the "big industry"

Improve the influence of "Five Goods" Zibo

Zibo is creating a "Shandong hand -made" brand with the heart of craftsmen, promoting the creative transformation and innovative development of excellent traditional culture, and driving the prosperity of the cultural tourism industry and the prosperity of consumption. In recent years, Zibo has put the development of the cultural tourism industry into an unprecedented strategic height. 19 and 19 -dollar cultural tourism projects such as Tanxi Mountain Scenic Area, Red Leaf Stocks Rock Scenic Area, and Qingwei Travel and Success have been completed and put into operation; Zichuan District, Zichuan District, and Boshan and Zhoucun District successfully created a provincial -level tourism demonstration zone, attracting many citizens and tourists to visit tourism.

Now that the summer is here, Director Song recommends a fun net red punch place in Zibo -the Red Leaf Geyan Tourist Area (3A Scenic Area). The scenic area is located in Boshan District. Binlai high -speed exports can reach the scenic area 100 meters west. The total project covers an area of ​​nearly 4,000 acres. It is a key project of the new and old kinetic energy conversion in Shandong Province. , A comprehensive landscape tourist resort that integrates tourism, tourism, health vacation, cultural exchanges, and science science. Since its opening in October 2020, it has been on Douyin Hot Search several times. This summer, the red -leaf persimmon rock tourist area planned the "Youth as you wish" night tour season. Here, you can appreciate the "good -looking" and "beautiful" Qi Great Wall, beautiful ancient villages, experience stimulating thrilling "fun" starlight night drift, taste the delicious "delicious" Boshan cuisine, punch "good learning" China National Geography · Zibo Camp. In the summer or weekend, family and friends are invited to bring their children to camping with red leaf persimmon rocks. Rock concerts and ancient village markets will bring you different summer nights.

Today, the construction of the Zibo Cultural Tourism Project is strong, and the goal of building a well -known tourist destination city internationally is more clear.

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