History of Life 丨 "Temperature" edited and published by Life Bookstore

Books and periodicals are an important aspect of the business of life bookstores. Under the diligence of manager Xu Boxin and a lot of people, Life Bookstore has taken a new way to publish publication.

Life bookstores have realized the reasonable distribution and effective use of funds by strengthening the planning of production, standardized and artistic book design, and shortening the production cycle.

Dear readers and friends, the thirteenth issue of "History of Life" meets everyone. I am the editor -in -chief Zou Tao Fen.

Last issue of Mr. Tao Fen and Mr. Xu Boxin shared the business philosophy of life bookstores, which benefited a lot. Continue to learn today ~

Organize production and supply on demand

Raising funds is on the one hand, and on the other hand, it is reasonably allocated and effectively used for the hard -earned funds. In order to invest less, output, mainly through the following channels and methods:

01

Planning to strengthen production

Tao Fen has always advocated a plan to do work. He said: "No matter what, the worst plan is the worst; because there is no plan, there is no goal, and it doesn't matter." For example After the inside is completed, it is divided into several stages. In the one -year plan, there must be specific regulations for each month. "Some plans also" must be carefully implemented and practiced "and so on.

In the production business operation of life bookstores, Tao Fen conducted ideological guidance, and the responsibilities of organizing the implementation were on the manager Xu Boxin. Xu Boxin, in conjunction with relevant parties such as editing, publishing, distribution, financial accounting, etc. to determine the production goals. In addition to the journal of the publication of the life bookstore, books can be divided into high -level readings, intermediate readings, current affairs political books and reference books. According to the priority, the publication is arranged to determine the methods and specific measures that the printing and the promotion should be taken. Books can be sold and reservations, which books should be published in the preview of new books; for the various funds required in the production and circulation areas, the overall arrangements of the funds needed to be placed on the basis of feasibility. , Use limited funds on the blade. In this regard, Xu Boxin has worked hard for it. Adjusting "positions" is one of the regular tasks. The macro -control role of funds mobilizes must be implemented with the principles of being active and secure, and doing their best to maintain a reasonable publication scale.

If you do things alone, you must consider it carefully before you do it; but after the plan or policy has been determined, you must determine the goal forward. You must not have an unrequited attitude. This is a firm attitude.

Brother Tao is right, our life bookstore has developed step by step. After years of hard work, small goals have been achieved. In the end, it created a good situation that takes into account publication and distribution.

02

Book design styling and artistic

The design and shapes of various books in life bookstores pay attention to the combination of technology and art, and coordinate form and content, and requires practicality, economy and beauty. For the size, layout design, and paper, all have specifications and standards. The different nature of the cover of the cover is serious and simple, and it is used for theoretical readings; some changes, lively, and used for current affairs readings, etc., so that a complete set of books form a series. Such as a set of "World Library", the decoration design is full of characteristics, simple and elegant. The binding form is divided into fine decoration and peaceful decoration, hardcover and distributed surface hardcover and paper hardcover, or spine paper facade to adapt to the purchasing power and use of different readers (if required for long -term preservation). Carefully calculate everywhere, and use everything. For example, "The Yearbook of World Knowledge" is a hardcover book, with color prints and Chinese maps inside. The illustrations should be pasted separately, it is expected and spent, increasing costs and book prices. After research, it was changed to the front and rear ring lining as a seal, which saved paper and reviewed. The quality of books did not affect the quality of books. It has both economy, practicality and decoration, which reflects the three principles of design. Another example is a set of "creation library". Most of the short and medium stories are created. It uses smaller narrow -length books, soft cloth fabric forest paper seal, pleasing to the eye, excellent printing, easy to carry, welcomed and loved by readers.

The publication of the bookstore has a level of printing and decoration design, neatly, and it also shows its own style in appearance.

1936 "World Knowledge Yearbook" one version one seal

(Source: book.kongfz.com)

03

Strive to shorten the production cycle, and the book is about to be good.

The production cycle and the printing (publishing) cycle often referred to by people are two concepts. The production cycle refers to all the time of the entire process of editing and publishing a book and magazine. The printing (publishing) cycle refers to the time from the release of the book and the publishing to the book, which reflects the work progress and work efficiency. Conditions and efforts to make.

In order to shorten the production cycle, the editor and publishing department work together. The publishing cycle of the journal is very tight. For example, the weekly row to the distribution is no more than a week; the printing time of the semi -monthly and monthly magazines does not exceed the publication period. Because the shorter the publication period, the higher the time limit is, the work progress sheet is set with printing workers to implement them together. For example, "Life" Weekly is located on the newspaper stall on Saturday morning, which has become the reading habit of old readers. Tao Fen's publication was grasped tightly. When Fu Yin, he personally went to the factory to see the school's pair of samples, and strived to eliminate the wrong type. Tao Fan attaches great importance to the quality of the school. There are rarely wrong words in the journal edited by him. Under the influence of his example, other books published by the life bookstore are all different. When the number of words and the section is accurate during the release, there are few articles transferring around on the other page, making the typesetting difficulty, causing the reader to read the inconvenience. For example, a few rows are used to take tightening lines or delete, and there are small pieces of gaps to supplement short messages or advertisements, and do not waste space. According to the needs of the Pintellar printing, the school -to -class type is processed in batches, and the type of pouring version is printed on the machine. Each production link is tightly deducted, and the production cycle is shortened in seconds. Some books should be published quickly to meet the needs of readers or for competition, and go out in front of other homes, starting from the time of translation. For example, [Su] The book "Political Economics Speech" translated by Lyonjib and Zhang Zhongshi adopted a translation chapter, published a chapter, and soon published it to become a best -selling book. Another example is [British] Du's book "World Politics", which is valued by society. Immediately invited Zhang Xun (Zhang Mingyang), Yi Xian (Hu Zhongshu) and Binye (Feng Zhongzu) to cooperate with the translation. Together. Another example is the script "Sai Jinhua" created by Xia Yan. It is required to be provided immediately. This drama is published in the magazine. It is convenient to use the paper type of the publication and publish it overnight.

"Political Economics Speech" Zhang Zhongshi translated

Remaked in February 1926

(Source: book.kongfz.com)

"World Politics" [British] Du De

(Source: book.kongfz.com)

There are no long -term backlogs in life bookstores, and the interests of the author's interests. There are counts in the heart of the draft, and the spontaneous submission is not available. It is quickly handled. It is also necessary to discuss with the author under specific conditions.

The publication and distribution must first do a good job of the author's relationship, and at the same time serve readers.

This is very good to do this. His characteristics are to unite the author and readers with his spirit and morality.

Two daughters are praised!

At that time, a book of 350,000 words was published, and two or three thousand books were printed (one section was roughly). The initial edition of the printing cycle was half a month, and the reprinted was one week; about 100,000 words, about one month of the first version, and the re -version of about 10 days or so for about 10 days. ; Most of the first edition books are published for more than two months. Some regular books, such as "World Library", more than 400,000 words, one series each month, published in one month, "Youth Self -study Series" 350,000 words, one book in half a month. The publication of the new book is rapid, the circulation is fast, the reproire echoing is sensitive, which improves social benefits and accelerates the turnover of funds.

Here, it is important to choose a printing manufacturer. There are long -term cooperative relationships with the life bookstore, the Chinese scientific book instrument company printing factory, and Meihua Yin Library, etc., the bookstore has the level of printing equipment and craftsmanship. Friends, the printing factory knows the "temper" of the life bookstore. The quality of the printing must not be a little bit tiger. Important publications should make samples in advance. In this way, cooperate with each other, the quality is guaranteed, so that production can be carried out quickly and well. Most of the cadres of the publishing class of life bookstores come from the printing plant.

Old photos of Meihua Library

(Source: www.360doc.com)

04

According to the needs of the market, they are planned in batches and supply flexibly.

And strive to reduce the proportion of production costs to pricing.

There are many varieties of publishing books and large printing. In the whole process of publishing and operation, three funds must be occupied. First, the funds occupied in the production field are mainly used for reserve and use paper. The reserves of paper are dynamic. On the one hand, it is necessary to ensure the normal production of production. On the other hand, it depends on the rising and downwardness of paper, supply, and prices. , Flexible grasp, moderate adjustment. The second is the funds occupied by the book inventory of the sales reserve. Third, the funds occupied by circulation areas, including the lending of some wholesale households. In order to contribute more books, life bookstores have come up with the upper steps, continuously develop their business, always feel the shortage of funds, strive to make less funds in all aspects, and seek effective ways to use funds.

Life bookstores are linked to the social movements according to their own publishers, and pursue high efficiency to achieve efficient benefits. Quickly produce, quickly distribute it, compress the inventory books to the minimum, and adopt less seal seal. Such a good -selling book such as "Young Self -study Series", the first seal is only 3,000 volumes. After the book is published, the sales information is collected, and immediately prepare to print again. Second; "Literature" Monthly announced five times. However, there are also those who do not reprint, such as "World Library", because of its contents of a variety of long -term works, paying attention to booking, each printing number is equal, it was printed at one time, and then a single line was published. This is planned. "Literature" Pioneer Number

July 1, 1933, Volume 1 No. 1

(Source: book.kongfz.com)

The benefits of less printed and more printing are that they can reduce inventory and slow -selling losses and accelerate capital turnover. From the perspective of political oppression, it is also a reason to reduce economic losses for books that suffer danger to banned danger. Of course, a small amount of printing and more times will increase a part of the cost. Multiple prints will cause high inventory, occupy more flow funds, and increase inventory management costs. Comparison and disadvantages, weighing the weight and your own conditions. In short, the business strategy of using less sealing, compression inventory, and promotion of promotion to promote fast sales.

Cultural production and operation activities, taking economy as a leverage, and comparison of investment and output through commodity and currency relationships, it should be in the topic.

The cost is the basis of the book price. The life bookstore institutions are streamlined. There are no redundant staff. They have not used too much expenses for "eating" and invalid investment. For various printing costs, carefully calculations, avoid waste of loss, and strive to reduce costs, thereby reducing the price of book prices and reducing the creation of readers' economic burdens. It is conducive to the promotion of publications. It is a consistent policy.

The circulation of books and periodicals is related to its social utility, and it also directly affects the rise and fall of production costs. The circulation volume is more and less, and it is inversely proportional to the rise and fall of books and periodicals.

1936 "World Knowledge Yearbook" Pioneering number

Later, Shanghai Living Bookstore Communication Book Remittance Notice

(Source: book.kongfz.com)

Tao Fen said that life bookstores "support their own income to support their careers and develop their careers". Make more funds for development. " Here are policy -oriented and normal operations, dominated by normal operations.

In order to develop our careers, we must do our best to make money in the scope of our career (of course, we do not specifically do the backward cause of poisonous bacteria), because the money we earn is directly or indirectly used for the money to use directly or indirectly. Go on the career.

This paragraph comes from Mr. Tao Fen's article "Business and Commercial Issues" published in 1936. It is still a lot of people to read so far.

The cost, pricing, and profit have an indiscriminate relationship, and maintain a certain proportion of each other. According to historical data, the direct production costs of the book (including paper and printing fees, without manuscript fees) of the year, the initial book (calculated based on 3,000 volumes) accounts for about 40%of the pricing (issuance expenses generally account for about 30%of the pricing price of pricing. ), The direct cost of the re -version of the book can be reduced to about 30%of the pricing. The proportion of the reprinting of the life bookstore is often greater than the first version of the book. The more you seal, the more profits. Good books are sold more, social benefits and economic benefits have obtained double harvests, and the key to selling more than the good content is the quality of the issuance and publicity. Life bookstores attach great importance to the issuance and promotion of this version of the book and periodical, and also attach importance to the issuance of foreign version of advanced books and periodicals.

That's it for today's sharing, leaving a small foreshadowing. In the next issue, we will specifically tell a new pattern of books and publications created by life bookstores. Looking back at the development of life bookstores from a small distribution department to the distribution center.

What else do you want to know about readers and friends, you can leave a message in the comment area ~

Part of the content of this article is selected from "History of Life Bookstores"

Edited by the Editorial Committee of Life Bookstore History Manuscript

Life · Reading · Xinzhi Sanlian Bookstore Life Bookstore Publishing Co., Ltd.

Note: The picture in the article comes from the Internet. If there is any infringement, please contact us to delete

Capture in this issue: Hu Heyi

Editor in this issue: Zhao Qingming

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