Li Qiang: Jin Yong's novels from serialization to publishing the revelation of online literatur

About the Author

Li Qiang, born in 1990, is from Zhuxi, Hubei. Doctor of Literature at Peking University is currently a lecturer at the School of Literature of the Central University for Nationalities. The professional direction is Chinese modern and contemporary literature. He has won the first prize of the "Qianchao Cup" youth creative and online literature and art review award, and the second prize of the Baimahu National Network Literature Review Contest.

Jin Yong's works published in different ages. Xinhua News Agency reporter Wang Shen/Photo

Jin Yong's novels have been serialized from newspapers to paper publishing, and have experienced careful re -creation and sublimation, which provides some valuable inspirations for the current online literature publishing from digital publishing to paper publishing. The picture shows the scenery of Yuanhua Town, Haining City, Jiaxing, Zhejiang, Zhejiang. Wang Chaoying Photo/Light Picture

Online literature paper publishing observation

In recent years, the paper publishing books of online literature have performed well in the book market. According to statistical data, in 2021 fictional paper books, the top 100 online literature works accounted for 31 seats in the top 100 sales volume, and the top 100 new online literature works in the new book accounted for 63 seats. These data can't help but think about why online literature is so popular in the paper book market? From online serialization to paper publishing, how should the author and publisher give new value of online literature? From the process of serializing the previous type novels from serialization to publishing, we found that Jin Yong's novels have provided some different inspiration from the experience of serialization of newspapers and magazines to revised and publishing.

The road published by online literature paper

In fact, paper publishing has always been one of the important ways to spread Chinese online literature. For more than 20 years, the paper publishing of online literature has gone through three stages, and each stage has its own focus on the choice of leading forces and publishing content.

From 1997 to 2002, it was the first stage of online literature paper publishing. At this time, most of the online literature is the amateur creation of literary lovers. Only a small amount of well -known novels and prose have received paper publishing opportunities. The online literature work that was moved to paper earlier and affected was "Dalian Golden Prefecture" "Dalian Golden Prefecture", "Dalian Golden State", published in a newspaper in the south in November 1997. This "paper" began with the suggestion of the reader of the magazine's editorial department. After that, this prose was reproduced by more than 600 paper media. In 1998, Xunzi Cai's "First Intimate contact" spread on the Internet and was published by Knowledge Publishing House the following year. Since then, some writers' works on the Internet have been moved to paper quickly. During this period, the important network literature website "Under the banyan tree", the publishing of books was used as an important profit channel. It not only launched a series of books, but also cooperated with the publisher to edit the "Best Online Literature Works of the Year". However, these contents have limited acceptance in the paper book market and less sales, and they have not brought stable returns to the website.

After 2003, online literature has gradually commercialized, and paper publishing has become an important profitable way for online literature production. This state lasted until around 2014, constituting the second stage of online literary paper publication. At this time, the works published are mainly novels such as fantasy, fantasy, romance, and fairy. Depending on the different power, paper publishing at this stage can be divided into two modes. The first model is dominated by literary websites. For example, the "Dragon Sky" website focuses on fantasy, fantasy and other novel types. It is very popular in the book market in Taiwan. Book readers in mainland China are not acceptable to these emerging types, which leads to not ideal publishing sales. In 2003, the starting point of the Chinese website established an online payment reading system, promoted the commercialization of online novel creation, and also retained paper publishing channels. It also set up a starting point literary network for paper publishing. But in general, paper publishing is only a supplement to the online payment reading model. The second model is led by book vendors. Some book companies have discovered and published best -selling books such as "Things of the Ming Dynasty", "Tomb Raider", "Harem · Zhen Huan Biography" and "To the Youth we will eventually die". Compared to literary websites, book vendors are more familiar with the needs of the paper book market, and they are more effective. They have taken the road of paper publishing on online novels.

The third stage is from 2015 to the present, the dominant power is literary websites and business capital behind it. In 2015, it was called "IP first year". Commercial capital was strongly entered, creating a cultural industry chain, and paper publishing became a link for online literature "IP development". Some book vendors and publishers have established literary websites to absorb and cultivate network -type novels. Although the first two stages have also been adapted to film and television, comics, etc., the scale is not large and has not risen to the industrial level. At this time, the online literature published by paper is more like a collection of "readers fans", which has the characteristics of "gift book".

After three stages of development, online literature paper publication is more refined and the connection with the film and television industry is also closer. Good online literature works have become scarce resources for all parties. Publishing parties have "gold rush" online like before, and the possibility of creating "explosive books" of online literature alone is getting smaller and less. The dependence on the "IP development" of online literature has hidden crisis under the lively scene of the current publication of online literature. The concept of conversion, getting rid of dependence, and the new value of online literature through paper publishing is a possible way for online literature paper.

For online writers, paper publishing can modify the omissions and make up for regrets

Creation under the production mechanism of online literature, facing readers, centered on readers' needs, in reflecting the public's psychological desires and reflection of real life, it is more direct and effective than traditional literary production mechanisms.

However, the online literature production mechanism requires continuous updates. The daily writing of the online author is "construction according to the outline". Generally, it will not change after uploading. Although there is also an opportunity to be revised at any time, as the senior network commentator Weid said, it is not realistic to take time -time refinement under the network literature production mechanism that requires fast serialization and update. The author who changed again was eliminated. " On the other hand, web creation needs to be maintained. The online writer Cat tired said that when he created "Qing Yu Nian", he "supported all relying on a breath", did not look back, and did not modify it. "I don't even change the wrong words. , Make it more meticulous, but the first feeling is gone. The sharpness of the first move will be exhausted in the modification. We have encountered this situation. This is a reason. Another reason is that the readers are urgently wanted to see it, and they are particularly proud. " Quickly updated, allowing the author to retain a living feeling, but there is inevitable omissions in the specific writing.

Not only is it greasy, in the eyes of many people, Jin Yong martial arts novels are benchmarks of type novels. But the fact that people are easy to ignore are that Jin Yong's novels can become the "classic" of elegant and vulgar appreciation, which is also related to his many revisions. Jin Yong serialized martial arts novels in the newspaper from 1955 to 1972. The serialization of the newspapers and magazines required the author to make an advance and submit it on time. The author did not have a detailed manner in free time. In 1970, Jin Yong began a revision of these works for 10 years, and there was a wide range of "Jin Yong's Collection" that was widely circulated in the future. The revised version is very different from the serial version, and many contents are "almost new". According to Jin Yong in the postscript, "Tianlong Babu" was "made greatly modified" at the time of publication, "The Biography of the Heroes of the Condor" "made a lot of changes", and "Blood Sword" "one -fifth of the increase was increased. "The Snow Mountain Flying Fox" "Six or Seven Sentences of the Snow Mountain has changed", and "Book Sword Enemies" "Almost every sentence has been changed." Jin Yong's novels that were later studied by "martial arts classics" were mostly revised, not the original serial version.

Lin Yao pointed out in "Hong Kong's" Martial Arts Age "that the grand occasion of Hong Kong's martial arts novels was unprecedented at that time. The author does not have such luck, and they don't even have time to read their novels. " These martial arts novels were very lively during serialization, but were quickly forgotten by readers. Decades have passed, and there are only a few people such as Jin Yong. It is also a fast -serial and updated creative method. There are also a large number of readers sought after. The historical situation of martial arts novels may provide reference to today's online novel authors.

For the author of online literature, paper publishing provides an opportunity to modify omissions and make up for regret. The modification of paper during the publishing of paper provides the author with a new creative rhythm. It allows the author to slow down, carefully polish the work, and can also absorb readers' opinions during the serial process. In this way, the final paper version has become a "comprehensive text" that absorbs a variety of opinions. For readers, the online reading scene of online literature is extremely complicated, mixed with information such as chat, games, film and television, and news. The reading scene of paper books is relatively simple, relying on text to build an imagination world. At this point, reading text has become an ancient but pioneer communication method. It is said that it is "pioneer" because in the era of images where all things tend to be intuitive, text reading once again highlights the importance of imagination, and readers can create more parts in paper reading.

The significance of paper publishing is not to bring the crystals of online literature production mechanisms back to the traditional literary production mechanism and "transformation" of scorching and appropriate performance. Instead, the linkage of two production mechanisms gives new value of online literature.

"Classic Consciousness" promotes network authors to revise paper quality

Literature and even all art forms, it is not the difference between "paper" and "numbers". Looking at the carrier alone, future literature may be "online literature". From a historical perspective, all literature will become "traditional literature". In reality, the old and new media are not simply disappearing, but the relationship between new life. In the impression of the public, the rise of online literature seems to have taken away readers of traditional literature, but in fact, the main role of online literature is to attract new readers, but creates a new reader market for paper books. Paper books will not disappear, they just adjust their content. In this sense, in the era of media reform, important issues of literary reading are not "how to read", but "what to read."

The question of "what to read" is related to the value of literary reading. From the perspective of common sense, reading A work instead of works must be because the value that A cannot provide. Paper online literature works form a source of new value. Of course, it is not paper, but the author's revision. For a network author with higher pursuit, it is his own literary value standard to promote the ability to promote his work.

These literary value standards, including language expression, plot logic, and depth of thought, jointly shaped the author's "classic consciousness". "Classic" does not have a fixed form and essence, but it has a material carrier in historical development. After thousands of years of development, the ancient literary traditions are bundled with paper media. In the era of rapid information, the relatively stable paper literature books seem to have a long -lasting art halo. Of course, this aura and the artistic grade order behind it can be eliminated. Network writing breaks the old art level order to a certain extent. However, it should also be seen that in the long history of literature development, it is this halo that attracts countless authors to be aligned with "classics", consciously excellence, and enhance the value of the work; it is also this halo to promote readers to build their own literary evaluation system Essence In this sense, the "tradition" in "traditional literature" should not be understood as "old, outdated", but the ancient classic literary context. The goal of online literature paper publishing is not close to "traditional paper literature", but close to the literary tradition of "classic possibilities". In the face of this literary tradition, the Internet authors do not have to be arrogant, but should have greater ambitions. They must have the historical vision of penetrating the lively trend and the writing ambitions for the writing of the times. During the revision process, the Internet author must cherish the experience of serialization, especially the author's own unique feeling and the instant feedback of the reader. Essence

In this regard, Jin Yong also provided a "lesson". From 1999 to 2006, Jin Yong revised the revised book again and published the "New Edition Jin Yong's Collection". However, many readers' evaluation of "new version" is not high. Behind this is the factors of the reader's love of the old complex, which is also related to the excessive "purity" when Jin Yong revised it again, and peeled off the fresh experience of the work. After all, his first revision was not long after the serialization was over, and everything was lively. It has passed 40 or fifty years when it was revised, and the scene was getting farther and farther away from the serial scene.

The paper planning and editors of online literature should respect the opinions of the author and readers, explore the appropriate way, and retain the characteristics of online literature as much as possible. If you adhere to the old concept and simply modify the online literary works in accordance with the habits of paper works, you will only lose. However, only "text porter" is done, and after school pairing and typesetting are waiting for "harvesting readers", it is not a valuable "IP development". "Development" should be exploratory and need to give new value in a new way.

Source: Guangming Daily

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