Lile and Le Shandong | Walking in front and opening a new bureau!Shandong promotes the construction of the Yellow River Cultural Tourism Belt

Author:Shandong Public Culture Cloud Time:2022.07.05

The implementation of ecological protection and high -quality development strategies in the Yellow River Basin provides rare historical opportunities for the construction of Shandong to accelerate the construction of cultural and high -quality culture and tourism. In the past few years, Shandong focused on the theme of the Yellow River culture, and made full use of stage art, art creation, cultural heritage exhibitions and other methods to increase communication and promotion, showing the value of the era of the Yellow River culture. At the same time, Shandong focuses on the development of the Yellow River culture and tourism industry, focuses on the leading role of large projects and large scenic spots, improves the work mechanisms such as project planning and reserves, financing promotion, and factor guarantee, and forms a "completed batch, starting a batch, promoting one batch, and a batch of batch. Reserve a batch of development.

Innovative traditional story telling

For hundreds of years, due to the frequent flood of the Yellow River, the living environment of residents in the Yellow River beach area of ​​Shandong has faced many uncertainty. In order to completely solve the problem of flood prevention and living in the beach area, in August 2017, Shandong fully launched the implementation of the Yellow River Beach District relocation project, with a total investment of 26 billion yuan.

Stills of Lu opera "Village No. 1"

The Lu opera "No. 1 Village" created by the Lu opera theater in Shandong Province is based on this. The drama tells the story of Liang Mancang, the deputy county chief of the native of the southwest of Lusan, and was ordered to be ordered when retirement. He was committed to the "Yellow River Beach District Commander of the County Casino" and led the masses to overcome the difficulties of building a large village. "Lu opera is the most representative local drama in Shandong, and it is also a local drama with a wide range of audience foundations." Said Sun Xianglan, Secretary of the Party Committee and Dean of Lu Theater in Shandong Province, in recent years, the Lu opera theater of Shandong Province has taken the opportunity to promote the culture of the Yellow River to strengthen boutique creation Organize the data of the drama, and make articles around the spiritual and cultural needs of the people on the banks of the Yellow River in the new era, and sing the "Yellow River New Song" on the local drama stage.

The Yellow River culture has always been one of the key topics of Shandong literary and artistic creation. In recent years, Shandong's propaganda culture and tourism fronts have deeply tapped the rich cultural resources of the Yellow River, adhered to creative transformation and innovative development, and organized the biography of the Yellow River to write a panoramic writing Yellow River, reflecting the relocation of the residents of the Yellow River beach in the province to build a well -off. The story film "Gao Jiatai", the documentary "Dahe River Day and Night", and report literature "Living in the Yellow River Beach -The Panorama of Poverty Alleviation in the Yellow River Beach District", praise the large -scale symphony group song "Yellow River Entering the Sea", songs of the Yellow River culture A number of high -quality masterpieces such as "Yellow River".

The exhibition site of "Dahe River Pentium -China Along the Huangjiu Provincial Convention and Urban Painting Academy Alliance Alliance" exhibition site (Source: Jinan Art Museum Jinan Painting Academy)

The way of telling the story of innovation stories is to make the Yellow River culture inheritance more grounded, which is the direction of the Shandong cultural tourism system for many years.

Wang Lei, secretary of the party group and director of the Shandong Provincial Department of Culture and Tourism, introduced that in terms of art creation, Shandong organized the province's calligraphy and painting masters to go to the Yellow River to collect sketching, and organized the "Yellow River Entering the Shandong Yellow River Cultural Theme Exhibition" " · Following the series of exhibitions such as the Exhibition of Outstanding Works of the Alliance of the Association of Huangjiu Provincial Provincial Association of the Provincial Association, and other exhibitions, fully demonstrate the new achievements of the Yellow River cultural theme art creation. In terms of cultural heritage exhibitions, cultural relics exhibitions such as "Big River, and the Yellow River Basin History of the Yellow River Basin" are planned to spread the Huanghe culture and tell the story of the Yellow River with their hearts.

Aiming at the new trend of cultural inheritance and development

Now in Texas, the Yellow River cultural theme tour is becoming more and more popular with the local people.

According to Yu Jijun, the party secretary and director of the Texas Cultural and Tourism Bureau, the local tourism market is steadily recovering due to the influence of the epidemic prevention and control situation. Especially in the local tour market, the cultural and tourism department of Texas City focuses on the attention of the people in the new era to the Yellow River culture. It has developed non -heritage projects such as black pottery, paper -cutting, red and green color products and cultural and creative products, allowing the Yellow River culture and creativity to move towards all parts of the country. Create the Yellow River Cultural Education Base and Cultural and Creative Industrial Parks of Dongzi Academy, Dongzi Cultural Street, Black Pottery Industrial Park, and the cultural elements of the Yellow River deeply. In addition, Texas also accelerates the integration of the Yellow River folk cultural resources such as the Yellow River, ramming small tones, hydrangea light dances, and hooking folk song art. By holding the Yellow River folk performances, the Yellow River Product Exhibition, and the Yellow River folk song singing, etc., to create a characteristic culture of the Yellow River business card.

Source: Huanghekou Ecological Tourist Area

The cultural tourism resources of Shandong Yellow River Basin are enriched, with 4 World Heritage Sites, and one place in the preparation list of Chinese World Cultural Heritage- "Jinan Spring · City Cultural Landscape", 118 national non -heritage representative list, A -level tourism Scenic area 622. Taishan, Qufu's "Three Kong Confucius" and "First Spring of the World" are well -known at home and abroad. The wonders of the "Yellow and Blue Exchange" of the Yellow River in Haikou, as well as rich and unique cultural tourism resources such as the Yellow River Delta's new wetlands and wild birds, have become a prominent advantage of Shandong's ecological protection and high -quality development in Shandong.

In order to accumulate new momentum for the development of the culture and tourism industry, Shandong highlights heritage protection and keeps the cultural root of the Yellow River. Put the Yellow River cultural heritage in the prominent position, refine the implementation plan, improve the promotion measures, and work hard in systematic protection and scientific protection. In terms of cultural relics, a number of major cultural relics protection projects such as Taohan Tomb and Jinan Mingfu City are implemented, and archeological excavations such as Jiaojia site and Tiemenguan site are done. Promote the construction of the Yellow River dry branch streamlined cultural heritage corridor, and carry out centralized joint protection for key areas such as the six banks of the three rivers of Dongping Lake, the Baili Yellow River Heritage Belt of the Jinan Baili Yellow River, and the salt industry site of the entering Haikou.

Source: Liaocheng Daily

In recent years, Shandong has strengthened the protection of revolutionary cultural relics in the Yellow River Basin, and repaired and protect the old site of Liu Deng Dajun, the former site of the Yangshan Battle Battlefield Hospital, and the old site of Wang Wen. In terms of non -heritage protection, strengthening the research and protection of the "Legend of Yao", "The Legend of Taishan", "Ceremony", and other key non -heritage projects involved in the origin of the Chinese nation's civilization, the key non -heritage projects of the cultural birthday, and promoted the cultures of Longshan, Caozhou, Taishan, Zou Lu and other cultures. Construction of ecological reserve, carry out selection of famous cultural and ecological villages, and establish a "Yellow River Basin Community Community" to promote cooperation in the cultural heritage protection area of ​​the Yellow River Basin. Cultivate the new kinetic energy of the industry

Key projects are the leaders to drive the development of the cultural tourism industry. In recent years, Shandong has focused on the construction of more than 200 projects of more than 570 billion yuan in the total investment of the key project library of the Yellow River Cultural Tourism Belt. Adhere to the "sculpture travel, travel to the Wenwen", enrich the supply along the yellow cultural tourism products, and focus on creating 7 Yellow River boutique cultural tourism routes including Confucianism and studying the nostalgia. Promote the improvement of digitalization of the Yellow River Cultural Tourism Belt, and accelerate the construction of the "Wisdom Yellow River" and "Digital Yellow River" project.

In the summer season, when you walk into the northern area of ​​the Yellow River in Jinan, Quancheng, the buildings that show the cultural elements of the Yellow River can be seen everywhere. According to the party secretary and director of the Jinan Cultural and Tourism Bureau, Jinan is currently improving the industry. Highlight project support, lay out a number of public cultural museum group facilities in the starting area of ​​the new and old kinetic energy conversion, accelerate the construction of a number of key cultural tourism projects such as Mingshui Ancient City, Ding Tailewen Travel City, and Volkswagen Digital Cultural and Creative Industrial Park, and cultivate and create one. The national and provincial cultural industry demonstration parks are approved, and the exhibitions of the Jinan Yellow River Cultural Exhibition Hall are carefully displayed to create a window for Jinan to inherit the Yellow River culture.

Source: Jinan Yellow River Cultural Photography: Xiao Dongqing

To build the Yellow River Cultural Tourism Belt requires good hardware and software service support. Since 2021, the Shandong Provincial Department of Culture and Tourism, together with relevant departments, improve the tourism transportation facilities of the Yellow River trunk line, promote the construction of tourism highways in the Yellow River embankment, and create high -standard, stylish characteristic landscape roads. Strengthen the supporting facilities along the Huangcun Village, and uniformly design the travel logo. Formulate the construction standards along the yellow self -driving camp, combined with the characteristics of tourist attractions, forest parks, wetland parks and rural tourism along the line, plan to build a comprehensive tourism service station. The "Good Guest Shandong Yunyou Qilu" Smart Cultural Tourism Platform has been launched in 2021, and has been accessed along the key scenic spots of the yellow. The Shandong Cultural and Tourism Department proposed that it will continue to improve the operation efficiency of the platform, accelerate the construction of smart scenic spots, and improve the convenience of travel along the yellow. Spend.

Focusing on strengthening the protection and inheritance of the Yellow River culture and building the Yellow River cultural logo, Shandong planned to implement six major projects: mining protection, research and interpretation, cultural tourism integration, digital improvement, communication and communication, and environmental support. Create a major performance brand of "Yellow River Entering the Maritime", build an international cultural exchange platform, build the Yellow River Cultural International Experience Area, and promote Qilu culture to the world.

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