The water village is the finishing touch of the background culture.

Zhenguo Temple Autumn

"Lake around 10,000 hectares, stick to the sky, and there are no walls." Qin Shaoyou of the Song Dynasty poet, Qin Shaoyou, described his hometown -Gaoyou, a historical and cultural ancient city of water villages with unique and beautiful natural scenery. In recent years, Gaoyou City has actively transformed the "historical and cultural city" effect into tourism attraction, innovative tourism development model, and take the road of high -quality development of historical culture and modern civilization. The finishing touch, painted a vivid scroll of tourism.

Clear Pond

Weng Plastics Travel, Traveling Changwen

Promote the integration and development of the cultural tourism industry

In recent years, Gaoyou has seized the construction of national strategic opportunities for the construction of the Grand Canal Cultural Belt, continuously enlarged the brand effects of civilized cities, national historical and cultural cities, and strived to cultivate the culture and tourism industry into a strategic emerging industry and important growth pole for Gaoyou, promote culture and culture and The tourism industry deeply integrates high -quality development.

In 2021, cultural enterprises in high postal regulations achieved a total of 3.549 billion yuan in operating income, an increase of 31.8%year -on -year. In 2021, he was approved by the fourth batch of provincial -level tourism demonstration zones. He was selected as the first batch of provincial cultural tourism industry integration development demonstration zones and the first batch of Yangtze River Delta high -speed rail tourism cities. At night culture and tourism consumption agglomeration, "Non -Heritage Canal · Yuchengyi History and Cultural District" was selected into the first batch of pilot projects in the "Jiangsu Province Unlimited Space In -Heritage Scenic Area". The province's "Most Beautiful Public Cultural Space", Wang Zengqi Memorial Hall, Yuchengyi Scenic Area, and the last Cultural Park of the Anti -Japanese War were selected as the iconic canal cultural tourism product in Jiangsu "Canal Hundred Scenery".

In order to make big and strong cultural tourism groups, Gaoyou has created a number of new tourism new formats: launching the lakes of Huahai, implanting new public service platforms such as non -heritage studios in the scenic area; The Kangyang Boutique has been launched one after another, and the two comprehensive recreational institutions of Kangfu Medical Nursing Complex and Yile Kangyang Complex have been completed and put into operation.

Gaoyou Yuchengyi

"You are better for good things"

Multiple measures and mentioned Zhen Cultural Travel Market

In the construction of tourism brands in the whole region, Gaoyou City has grasped the preferences of the Chinese people's "double doubles" on the grounds of Gaoyou double yellow eggs with landmark significance, and borrowed the vision of "two loves and long loves" of Qin Shaoyou in Gao Post. The concept of civilization, must be a double ", refine the" good thing to become a pair in Gaoyou "tourism IP, create a" good thing to become double, you) tourism brand. At the same time, after the refinement of urban culture, Gaoyou City also proposed the city slogan of "Poetry Qin Painting Post, one postal".

In recent years, Gaoyou City has spared no effort to promote cultural and tourism consumption activities. Hold the 4th Huahai Tourism Festival and the National Photography Contest of the Beautiful Gaoyou National Photography Contest, the "Poetry Qin Painting Yiyi Postal Heart" tourism promotion conference, and hosted the launch of the "Shuiyun Jiangsu Self -Driving Travel" activity and the "Hui Xiang Card" on the launch. The ceremony was issued by the "CCB Life" APP of 2 million yuan in government consumer vouchers. The Chinese tourist attractions consumer coupons were 500,000 yuan. More than 70 cultural tourism companies participated in it and enjoyed discounts such as decreases and discounts.

At the same time, Gaoyou City continues to drain for innovative culture and tourism consumption. Innovate the promotion methods and channels, create a new matrix of propaganda, carry out the "cloud viewing" event on the lake, the official Douyin of the Gaoyouwen Travel released a series of short videos of the "Sea of ​​Flowers on the Clouds", and the first "March of the Gaoyouhua Sea in March" within 24 hours of 24 hours Ascended the first place in Yangzhou, which watched 151,000, and continued to activate the local consumer market.

Millennium irrigation district is endless

World -class "Golden Card" flowers fell in Gaoyou

In 2021, the shiny world -class "Golden Card" of "World Irrigation Engineering Heritage" fell in Gaoyou, achieving a breakthrough in Jiangsu Zero, and it was also the number of world irrigation engineering heritage along the Grand Canal.

The application of the Gaoyou Irrigation District was successful and rooted in the long -term and splendid farming irrigation culture of Gaoyou. Historically, the Gaoyou Irrigation District has made important contributions to the development of Gaoyou Agriculture and increasing grain production. So far, there are still a group of aquatic relics that have a long history and continue to play irrigation. It has a long historical value and rich cultural value.

Gaoyou City combines the integration of cultural tourism and uses the global tourism concept to create a unique aquatic and cultural park with the Grand Canal culture. Combined with hydraulic education to create a national water situation education base that integrates water love education, training and exchanges, and academic research. Combined with information modernization and intelligence, we strive to build a national modern model irrigation zone.

The thousands of miles can be canal, and the thousand -year irrigation district is endless. The Lifan -Gaoyou Irrigation District is successfully included in the world irrigation engineering heritage. This is the major achievement of the development of Gaoyou's water conservancy industry. It is also an important opportunity to drive Gaoyou's global tourism. This "flowing culture" is even more shining historical opportunities. Gaoyou people also took the momentum and took the initiative to make the golden signboard "World Irrigation Engineering Heritage" brighter.

Industrial integration and innovation development

Concerns a new chapter in the Cultural Tourism Business

Dai Xiaobin, director of the Cultural and Guangzhou Travel Bureau of Gaoyou City, introduced that in the next step, Gaoyou City will vigorously implement the "cultural tourism integration development and improve quality and increase efficiency" project, transform "resource advantages" into "development advantages", and launch more "culture+" "Tourism+" and "Cultural Tourism+" boutique projects, strive to compose a new chapter in the construction of a modern canal cultural tourism city.

Create a special brand of Gaoyou Cultural Tourism Industry. Enlarge the effects of the long -term high -speed rail tourism city, string the lines and the scenic spots, and create a landscape chain and service chain with the consumer chain, and further expand the popularity and reputation of "good things to be better". Cultivate a new format for cultural tourism integration and development. Promote the sustainable development of rural tourism, research tourism, and red tourism, and closely integrate culture and tourism products. Increase the proportion of cultural tourism projects in the construction and assessment of major projects (parks) in townships (parks), and build a development pattern of the cultural tourism industry that is together.

Promote the integration and development of the full chain of cultural tourism. Planning to build a 5A -level scenic spot in the Grand Canal National Cultural Park · Gaoyou Yunshi Heritage, Gaoyou Lake · Clear Mizutan Provincial Tourist Resort, and continuously optimize the new pattern of integration and development of the cultural and tourism industry.

Further prosper the cultural tourism consumer market. With the major line of the Grand Canal Cultural Tourism Industry, build a cultural and creative park, digital cultural industrial park, design industrial park, and research cultural cultivation park, and build a cultural tourism function zone, Lingtang national style area, Jieshou ancient town tourist area, water village style style The experience area and ecological agricultural tourism area, strive to cultivate the cultural tourism industry into a strategic emerging industry and an important growth pole in the city.

(Cultural Industry Weekly reporter Sun Haiyan)

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