"Red + Tourism" Product: New Highlights in Shanxi Cultural Tourism Market

Li Meixia, Chief Reporter of Shanxi Economic Daily

Huangya Cave is known as "Anti -Japanese War Museum without walls" (information picture)

Revisit the oath of entering the party, push the unique wheels to transport food, re -walk the road, experience the life of the Red Army soldiers of the year; peel off corn, cook with firewood, learn steaming, and feel the hardships and happiness of labor ... Recently, many of our provinces in our province Travel agencies integrate cultural tourism resources and launched these new "Red + Tourism" series of products, which can not only allow tourists to enjoy the natural scenery, but also allow them to accept red baptism, which is favored by more and more tourists.

Since June, on the basis of seriously doing the epidemic prevention and control, our province has restored cross -provincial team tourism and "air tickets + hotels" business. At the same time, it launched the "Beauty around and promoted to the eyes" Shanxi people tour Shanxi activities. A series of boutique lines meet the needs of different tourists. Among them, the line with the theme of "Red Tour" attracts tourists.

"Beginning in June this year, we continue to integrate red tourism resources, integrate more tourism elements and cultural elements in the theme lines, and make red tourism products more diversified." Ma Qiaoli, the grounding manager of China Travel (Shanxi) International Travel Service Co., Ltd. Said. At present, the travel agency has launched a number of lines mainly based on "red+experience", including finding red memories -the 2 -day tour of the Taihang spirit, looking for red memory -Lu Liang spirit 1 -day tour, etc. 400 people consult and sign up.

Located at Shibuya Village at the foot of the Shanti Mountains of Yangqu County, there are many front sites that are liberated in Taiyuan. "When I walked into Shibuki Village, the solemn" Red Base "four words suddenly came into my eyes. The sickle and hammer were particularly bright and respectful!" Not long ago, Taiyuan citizen Wu Kai and friends Following the tour group, this trip made them unforgettable for a long time.

Wu Kai introduced that during the re -walking on the way, the secretary of the village branch told the villagers' deeds that the villagers supported the front line, which moved the people present. Especially through pictures and sites everywhere, it has truly reproduced the revolutionary history of the people who are not afraid of sacrificing, participating in the army, and enthusiastic.

In order to develop the red tourism market, Shanxi Pacific International Travel Agency launched a number of red tourism 3 -day tour products. The line covers Yangquan, Zuoquan, Wuxiang, Pingshun, Licheng, Lingqiu and other cities and counties. Yadong, Madian Eighth Route Army Headquarters Memorial Hall, Pingxing Guan Dajie Memorial Hall, and Tongtianxia, ​​Dayang Ancient Town, Tibetan Mountain, Dazhen Ancient Village, Wang Mangling, etc., have become a punch place for many tourists. Liu Feng, deputy general manager of the travel agency, said that in recent years, Shanxi tourism infrastructure has been continuously improved. In addition The more young people fall in love with the red journey. He said: "In the red tourist route, integrate special elements such as natural scenery and humanistic feelings, which can make red education in the mind and get better results."

It is worth noting that on June 25th, the first red immersive actual drama "Taihang Mountain" in China was resumed. The play interacts with the show, and uses shocking audiovisual effects to create a realistic sense of live scenes, so that tourists deeply feel the unique charm of red culture.

"Since the release of the" Taihang Mountains ", the performance trailer, distribution platform and ticket information have attracted much attention from tourists. The theater has made full use of different marketing methods such as charter, cut positions, and group purchase, which has attracted many audiences and almost full." Hu Xiaofang, deputy general manager of Shanxi Hongxing Yang Tourism Development Co., Ltd. said.

The person in charge of the Resources Development Office of the Provincial Department of Literature and Solidarity said that the heavy and glorious history of Shanxi revolution provides unique high -quality resources for the development of the red cultural tourism industry. On this basis, many red tourist attractions operators further dig deep red cultural connotation from it, create red tourism brands, and promote the continuous innovation and brilliance of red tourism products, attracting more and more tourists to set foot on this red hot soil in Shanxi. Feel the red culture during walking, and receive the red spirit baptism in tourism.

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