Looking for Yixing Qianlima (2) ｜ Fan Zefeng: 赓 Continue for thousands of years of context, do a good job of purple sand craftsmanship in the new era

Author:Intersection Time:2022.07.04

Editor

"There is only one purple sand pot in the world. Her name is Yixing." Yixing, known as "Tao's ancient capital", is now standing in the Yangtze River Delta world -class urban agglomeration, the development of Taihu Bay, and regional international international化中心城市打造等战略机遇叠加的风口上，牢牢把握“人才是第一资源”的战略定位，通过深入实施产业强市主导战略，全力构建“2+3+N”产业体系，生命科学、 Integrated circuits, new energy, ecological cultural tourism and other emerging industries are strong, and the three new economies of digital, headquarters, and hubs have sailed.

In order to consolidate the power of talents and show the spirit of the new era of the new era, the Joint News Client of the Organization Department of the Yixing Municipal Party Committee launched a series of interviews with the "Finding Yixing Thousands of Miles Caica Ge Xingyi to the Future". We will focus on 20 Yixing leading talents, covering national and provincial talents, technology entrepreneurs, young talents, returnees, and rural rejuvenation talents. They are working hard and dedicated to the high -quality development of Yixing with their ups and downs of their fighting spirit, and to welcome the 20th victory of the party with practical actions.

Speaking of Xiyang Village, Dingshu Town, Yixing City, the first thing everyone thought of was the purple sand pot. Here, the production of Zisha pottery has a long history, and famous masters come out. However, twenty years ago, the production of Zisha pottery was only the "amateur career" of the villagers' leisure. With the adjustment of the industrial structure brought about by the advantages of local talents, in recent years, Xixi Village has stepped out of a new way for local talents to empower rural revitalization. Behind the new changes in the westwest is inseparable from a person's efforts and efforts. He is Fan Zefeng, the secretary of the General Branch of the Party's General Branch and the director of the village committee.

Leading local talents

Zisha industry moves towards "specialty", "high", "strong"

Entering Xiyang Village, "Every family stretch the mud, the households make the blank", slamming the mud stripes, and came out from the window. Walking on the street, you can always see the purple sand studios of large and small and the purple sand shop named after people. Xiwang Village is a veritable Zisha characteristic village. It is also a demonstration village for Jiangsu Province to successfully revitalize folk traditional crafts through cultivation of local talents and achieve a demonstration village for strong villages and people.

Another identity of Fan Zefeng was the master of ceramic art in Jiangsu Province. He not only innovated in the production and style of the purple sand pot, but also had in -depth research on firing technology and porcelain glaze. He told reporters that it has been traced back to the history of the pottery -making in Xixing Village for more than 300 years. For a long time, family pottery has been a traditional industry of more than 2,000 villagers in the village. How to make the Ziwang Zisha industry from "scattered", "small", "weakness" to "specialty", "high", and "strong" is a problem that urgently needs to be solved.

In 2009, he took the lead in establishing the country's first purple sand ceramic professional cooperative based on farmers' handicrafts. After the establishment of the cooperative, Fan Zefeng took his hand and recorded the entire teaching process with videos to allow more members and students to learn over and over again. Under his leadership, a group of outstanding technicians of the cooperatives began to teach free apprenticeships. Among them, Fan Weiqun, a provincial arts and crafts division, was willing to teach what he thought and a good craft to members and villagers. Zhou Juying, a arts and craftsman, founded the "Taoyuan ingenuity" women's micro -family to help some family -has economic difficulties and weak technical power, to study technology and open up the market. At present, more than 50 family poor young people have taught purple sand skills. In addition, the cooperative also organizes the implementation of the "blue and blue pairing project" to promote the pair of 380 pairs.

At present, Xixi Village has 3 comprehensive industrial bases, 12 artistic creation teams, and more than 200 personal studios. The local talents who have obtained professional titles have grown from less than 40 to nearly 400. West Wang Zisha developed from a single pot art to a comprehensive art system with complete doors such as pottery, sculpture, and pile flowers, and a number of "three belts" celebrities of provincial local talents were born.

Let the talents running flowing

Strengthening foreign exchanges to help Yixing join the International Ceramics Association

Zisha soil has become the "rich soil" of the villagers of Xiyang Village. With the gathering of local talents, Xixing Village has now become a veritable "pot village" for Yixing. In Fan Zefeng's view, the key to promoting industrial transformation and upgrading lies in talents, and to continue to promote the development of Yixing ceramics, to go to the world's center stage, and continuously allow talents to flow.

"At present, many people studying ceramics here come to learn from Hainan, Inner Mongolia, Liaoning, and northern Jiangsu, Anhui, Henan, Jiangxi and other regions. And the students of the Tsinghua Academy of Fine Arts. As the new force of talents, they support ceramic art to continue to develop. In order to cultivate follow -up talents, the recent school of Graphic Design of the Graphic Design of Yixing Ceramics Industry Association and Jiangnan University will be enrolled in September this year. "Fan Zefeng Feng. Introduction.

In terms of craftsmanship, Fan Zefeng believes that both purple sand and porcelain can burn different colors, and the material is very critical. The creativity of pot -making is a symbol of oriental wisdom, and Zisha is a collection of Jiangnan famous workers. Therefore, he suggested that colleges and universities involving purple sand can allow materials to form a course for students to study and research. Through a series of talent training programs, Fan Zefeng hopes that Xiyang Village can apply to become an international ceramic village in the International Pottery Association. With this "business card", Yixing can reach a new level in promoting cultural exchanges between China and foreign countries, and it is also conducive to promoting the advancement of ceramic technology technology.

"Xiwang Village is my home, where my soul belongs. I love this land that gave birth to me. Since I was in contact with Zisha, this village surrounded by five -color soil has given me unlimited free creative space.我愿意在这片希望的土地上将紫砂文化不断传承下去，生生不息。努力地建设西望村，希望和我一样拥有乡愁的年轻人，能在这片热土上实现自己的价值，创出There is a good career. "Fan Zefeng said. Drive the industry with talents

Realize the synchronization of the value of village and handicrafts

The local industry must have both "mud fragrance" and "modern temperament". With the intervention of the Internet economy, the local online sales of Xiyang Village have also developed to a certain scale, which has broaden the sales channels of the purple sand pot to a certain extent. As the first batch of sample villages to explore the development of e -commerce economy, Xiyang Village was also rated as a demonstration village in rural e -commerce in Jiangsu Province.

"Although there are currently good and bad online sales and good charges, the Internet allows more people to understand the purple sand pot and know the purple sand culture. When the information is more transparent, the Internet credit system is completely established, and good products will gradually appear. . "Fan Zefeng thought. Although the current online sales follow the traditional price method of "purple sand pot sales price and handicraft craftsmanship title", with the comprehensive display of online products and information disclosure, more transparent product evaluation and price positioning are being formed.

In order to keep pace with the times, under the leadership of Fan Zefeng, the purple sand pot of Xiwang Village changed from a traditional national distribution method to an online e -commerce model. Various e -commerce platforms, live broadcasts, etc. By gathered a large number of professional skills with professional skills and played a good role in passing the help, the purple sand skills inheritance of the Ziwang Village has completed the transformation of the development of a family -style and apprenticeship, which drives and exchanged open development development to local talents. As a result, in the complex collaborative system caused by the Internet, Ziwang Zisha firmly occupied the mid -to -high end of the industrial chain, and realized the simultaneous development of the village and handicrafts.

It is understood that Hangzhou Weizai Hall Cultural and Creative Co., Ltd. went to Xixi Village to investigate and negotiate to jointly build "Weibaotang Village". On the basis of enjoying the rights and interests of ordinary merchant online training, the platform will also regularly hold offline special training meetings to talk to face to face and teach to ensure that each member who is interested in participating in operation can "get started." Through the villagers to run into the market, the local talents took the lead in the market. Zisha mud has become the "rich mud" of the villagers of Xiyang Village. The development of the industry has shown a prosperous scene.