CCTV, even advertising can be played!

Recently, a collection of a collection of public welfare advertisements in station B has become hot.

More than 3 million playback, more than 300,000 likes.

Comments have expressed:

"This wave of memories and kills directly."

Some people even begged to make more public welfare advertisements.

Why did the TV advertisement most disliked when I was a kid, but after many years, it can cause strong resonance and movement?

In fact, looking back, many things in these public welfare advertisements have long been engraved into our DNA.

Everyone has a "fairy" public welfare advertisement

"Mom washing feet"

"No profit leads to no extinction"

"Garbage classification, start with me"

Native

Speaking of these advertising words, as if the switch of memory was opened, the corresponding picture immediately appeared in my mind.

Speaking of the earliest public welfare advertisements in China, in 1986, Guiyang TV broadcast the "saving water" for the first time.

After the advertisement was broadcast, the effect was amazing.

In the fourth quarter of that year, the consumption of tap water in Guiyang decreased by 470,000 tons compared with the same period last year.

It can be said that those who have seen advertising have been affected by positive.

Since then, public welfare advertisements have begun to appear more in the public vision.

In the second year, CCTV opened a section of public welfare advertisements- "Broadcasting".

As the first TV public welfare advertising column, "Broadcasting" broadcasts once or twice a day, 30 seconds or one minute each time.

This is the childhood memories of many people, and it has also produced many classic content that has penetrated into the hearts of the people.

Interestingly, some public welfare advertisements in the early columns are not only good -looking, but also large and hard -core.

Some of them are too dare to take pictures, which have become the shadow of many people.

For example, this advertisement called "I wish it is just a dream".

In the film, a little boy kept asking his mother to ask for this, and gradually appetite, and later he even wanted to start with the moon in the sky.

Mom naturally disagrees.

Unexpectedly, the little boy who was not satisfied with the demand suddenly took out a samurai knife from behind and he did not hesitate to cut it to his mother.

With a scream, my mother woke up, only to find that all this was just a dream.

Looking at the sleeping son beside her, she was worried and sighed and said:

"I hope this is just a dream."

This advertisement really scared people out of cold sweat.

The alert effect is obviously deafening:

Don't love your children too much.

There is also an advertisement "Mom, you have time".

The mother gave her daughter's ribs for dinner. While her daughter was happy, she was curious about her grandmother who was eating alone. What did she eat for dinner?

She went to the room and found that her grandma was eating tofu.

The girl was puzzled and asked about her.

The mother said that eating tofu for her grandmother was good for her, tofu digestion, and grandma liked to eat tofu and did not like to eat pork ribs.

The little girl believed it, and then said naively:

"Mom, then when you are old, I will give you tofu every day."

After listening, my mother stunned.

This story obviously tells people to respect the elderly in order to teach children.

Otherwise, "You have time too."

In addition, there is a public welfare advertisement that pays attention to traffic safety "The video can be inverted, and there is only one time for life."

It is true and fierce with the video of the accident scene.

This advertisement became the childhood shadow of many people at that time, and it also made people not remember the fences in the middle of the road.

The public welfare advertisement in the 1990s is realistic.

There is a little hard core and fierce.

Later, public welfare advertisements were more rich and diverse, and also paid more attention to artistic.

The only constant is the deep influence of our generation.

What we learn from public welfare advertisements

When watching the video, see such a comment:

"Only found that my kindness, these public welfare advertisements really account for a large part."

It is undeniable that we have learned a lot of things in a subtle way from public welfare advertisements.

For example, the advertisement of "Family · Love" interprets this word in a vivid description.

Those who have seen them are not only in mind the spelling of the word "family", but also aware of the family responsibilities they need to bear.

"Mom's Wait" uses a series of editing long shots to describe the running from the mother when she was young; when the child grows up slowly, he slowly aging; Can wait for the child to look back at her.

Listening to this music now, I still can't help it.

"Caring for the Elderly -Playing the Play" is even more tearful.

Father with Alzheimer's disease forgot everything around.

I don't remember where the refrigerator is, where the toilet is, or even the home where I can't find it everywhere.

But he didn't forget his son to eat dumplings, so he secretly hid the dumplings in his pocket and left to his son to eat.

On a certain spring evening, the public welfare advertisement "Chopsticks" is a warm line.

Without any sensationality, the sign of chopsticks expresses the inheritance, gratitude, courtesy, honor, etc. of various Chinese people.

Even the audience at the time lamented:

Advertising is better than the Spring Festival Gala.

In addition, there are too many impressive public welfare advertisements.

For example, "organ donation-heartbeat" makes many people realize the greatness of dedication.

Some people even decided to become an organ donor.

For example, the Gongde Competition series has made "not littering garbage" and "to give up the seat in the need in public transportation". For example, "Cherish Food Opposition Waste", with amazing figures, intuitively express the current situation of food waste.

"Your squandering is accompanied by the hunger of others", this sentence has been remembered since childhood.

Fortunately, during the formation of the three views, the goodwill and warmth passed by these public welfare advertisements, moved and affected.

Can you still see such an advertisement?

Looking back, there are no waves of plots, and the shocking shooting techniques.

Basically, they are all simple and generous, and they are also the most common stories in life. Why can people move for so many years?

That's because we see ourselves in these advertisements and see the most authentic life.

We know that parents are not Superman.

They will grow old and sick, and we have been waiting for us to go home when we grow up.

We know that Gongdexin can be a game.

Everyone can make their own achievements, and the world will become better.

We know the importance of conservation.

One of them with a hand -offs and saving behavior can bring a new hope to people at the other end of the world.

We know how powerful the power of choosing good, dedication and warmth.

The more you miss the past, the more you will feel the present.

Today, the mobile Internet has gradually replaced the traditional media, and we are gradually growing up.

There are more and more advertisements, but the positive influence of the people's hearts is increasing, and it is replaced by various commercial advertisements with unlimited lower limit.

Coupled with the era of big data, we push all the content of our preferences, and the vision has become narrower.

We will be confused and curious:

What do children look at now?

Will there be such a charity advertisement and shaping their three views?

Hope there will be.

Just like a public welfare advertisement taken by Xi Cunxin:

Will public welfare advertisements change the bad habits around us?

cannot.

However, public welfare advertisements are like a lamp. The lights are lighter, and the darkness around us will be less.

Everyone's heart is like a window, the window is opened, and the light will come in.

Hope this light can continue.

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